Adweek

FEBRUARY 7, 2023

With more than 113 million customers--that's nearly one-third of Americans--T-Mobile is a leader in the U.S. The company invests heavily in its marketing strategy and customer experience, offering some of the most exciting campaigns, features and benefits available to consumers. telecom market.

Marketing 191

Marketing 191

Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023. If your brand doesn’t have a focus on mobile-first marketing, perhaps it should.

MarTech 114

MarTech Marketing Advertising eCommerce 114

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. The digital media scene has had a shake-up since 2024 began.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

AdExchanger

NOVEMBER 6, 2023

Location, Location, Location The FTC’s consumer privacy case against Kochava is back on the docket. Last year, the consumer watchdog accused the mobile app analytics platform of selling users’ geolocation data in an open market. Sign up here.

Marketing 110

Marketing Mobile Ads 110

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Advertising 104

Advertising Marketing Geo targeting Retail 104

Basis

FEBRUARY 21, 2024

Evolutions in the B2B Consumer and Their Buying Journey In order for industry marketers to be visible and influential throughout a B2B consumer’s path to purchase, they’ve got to understand the shopping habits and purchase motivations of the more than 15 million buyers that make up the consumer base.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

Martech

DECEMBER 20, 2023

Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. 25% of consumers are turned off of purchases by celebrity or influencer endorsements. Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales.

MarTech 93

MarTech Audience Marketing Media 93

Digital Turbine

DECEMBER 15, 2022

Recently we released our 2022 Mobile App Habit report , which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over half of consumers say they download 5 or less apps within a year. Over the next few weeks, we’ll dig deeper into some of these habits.

Entertainment 119

Entertainment Impressions Audience Advertising 119

AdExchanger

DECEMBER 3, 2023

The online advertising industry is in the midst of a mighty struggle to redefine itself in light of signal loss, regulatory scrutiny, platform privacy changes and negative consumer sentiment. (As Privacy and personalization often feel mutually exclusive in ad tech. And no wonder.

Ad Tech 121

Ad Tech Advertising 121

Martech Series

DECEMBER 14, 2022

Strategic mobile messaging in CX will help brands accelerate business growth in 2023 and beyond. In 2023, mobile messaging will emerge as the ideal channel to create these holistic commerce experiences for consumers as well as to accelerate business demand and grow revenue, according to Clickatell’s leaders.

Retail 91

Retail Communications MarTech Marketing 91

Digital Turbine

DECEMBER 12, 2022

What’s the buzz in mobile this week? Consumers have been inundated with apps from all types of categories, many of which they have become dependent on during their daily lives. Getting a mobile user to install a new app to an already crowded home screen is no longer an easy feat. Being in-app is a necessity.

Entertainment 98

Entertainment Audience Advertising Marketing 98

Ad Monsters

JANUARY 17, 2024

The FTC further alleges that Kochova’s actions exposed consumers to risks like “stigma, stalking, discrimination, job loss, and even physical violence.” The FTC further alleges that Kochova’s actions exposed consumers to risks like “stigma, stalking, discrimination, job loss, and even physical violence.”

Ad Tech 84

Ad Tech Advertising Media 84

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 study found.

Advertising 116

Advertising Mobile Ads MarTech Marketing 116

Digital Turbine

OCTOBER 24, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering useful insights about finance apps and the Learn all about these stories in this week’s Mobile Monday!

Finance 98

Finance Retail Education Media 98

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. This makes sense given that consumers say they spend an average of 21% more when brands personalize their experiences, a Twilio survey finds. The identifiers are then “stitched together” and attached to a universal or proprietary ID.

Machine Learning 105

Machine Learning Cookies GDPR MarTech 105

Digital Turbine

JULY 25, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the projected growth of global consumer spend on apps over the next five years and U.S.

Advertising 98

Advertising Marketing 98

Martech

OCTOBER 12, 2023

The company says it has options to adjust to changing consumer behaviors, from precise ID-based targeting to privacy-conscious ID-less approaches. The company says it has options to adjust to changing consumer behaviors, from precise ID-based targeting to privacy-conscious ID-less approaches. Why we care. Get MarTech! In your inbox.

Cookies 110

Cookies Ad Tech MarTech Audience 110

MNTN

SEPTEMBER 29, 2023

Turns out, 39% of savvy shoppers find CTV ads more helpful than those on mobile — a whopping 2.3x If you think it’s only younger consumers who are reachable through streaming ads , think again. If you think it’s only younger consumers who are reachable through streaming ads , think again. more than last year.

Video Ads 98

Video Ads Marketing 98

Digital Turbine

NOVEMBER 16, 2022

With Black Friday and Cyber Monday just around the corner, brands are looking to reach consumers as they prepare for the holidays. Here are some tips and insights to help level up your mobile savviness for the holidays: Go Friction-Free. In addition to a convenient purchase process, consumers are turning to their smartphones for deals.

Mobile Ads 98

Mobile Ads Retail Audience 98

Martech Series

JULY 8, 2022

a global provider of cyber-security and privacy solutions for consumers and enterprises, announced its entrance into the home computer market with the release of its first consumer privacy solution designed for Windows personal computers. Safe-T Group Ltd. , Safe-T Group Ltd. ,

MarTech 99

MarTech Marketing Advertising Media 99

InMobi

APRIL 11, 2023

“Mobile is emerging as the most important channel for buying or making purchases during the Ramadan season: 98% of Indonesians said that they will use mobile to explore new products or look for new deals.” ” On the most popular mobile activities during Ramadan: 1. This is also true for jewelry, for example.

Food 98

Food Electronics Audience Marketing 98

Digital Turbine

AUGUST 10, 2022

To have a better understanding of how school supplies will be purchased and how consumers will do their back-to-school shopping, Digital Turbine conducted its annual Back to School Shopping Survey. Consumers in the MENA region are planning to do back-to-school shopping in autumn. The school term is upon us again!

Electronics 98

Electronics Education Advertising 98

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Given the amount of consumer attention, it’s no surprise that mobile advertising is a critical element within the APAC marketing playbook.

Audience 84

Audience Brand Awareness Fashion Entertainment 84

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. Experiential marketing made a splashy comeback in 2022.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Digital Turbine

MAY 23, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! The Advertising Experience. No one wants anyone to know — especially Nana! —

Conversion Rate 98

Conversion Rate Advertising Conversion Mobile Ads 98

Martech

DECEMBER 29, 2023

The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. They should start by answering these questions: How much of the spike in sales represents long-term consumer value for our brand? How much trust do consumers have in us? This year alone, U.S.

MarTech 96

MarTech Audience Impressions Marketing 96

PubMatic

MAY 8, 2024

As the world’s most mobile-centric region, APAC stands at the forefront of mobile app innovation. Recognizing the immense potential and unique complexities of the mobile landscape, we recently held a conference that included some of the leading mobile publishers from diverse backgrounds across APAC.

Education 84

Education Ad Tech Communications Audience 84

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. Brands also need to understand consumers’ openness to using QR codes shown on CTV, especially to download apps.

Advertising 87

Advertising Entertainment MarTech Retail 87

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Marketing 114

Marketing Banner Retail Geo targeting 114

Martech

MARCH 27, 2024

We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. There are 213 million consumers in the U.S. Image: IAB. Why we care.

Marketing 103

Marketing Audience MarTech Entertainment 103

Martech

APRIL 9, 2024

MessageGears primarily serves large consumer brands like Expedia, Rakuten and T-Mobile. Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. Benefits for Snowflake users. A fully managed cloud environment. Why we care. In your inbox.

MarTech 100

MarTech 100

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands.

Marketing 110

Marketing Machine Learning Audience Communications 110

Martech

FEBRUARY 17, 2023

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? It’s an essential strategy to look into, especially when you consider that advertising on mobile devices captured the largest share of the market in 2022 at $34 billion. that will drive business.

Marketing 101

Marketing MarTech Retail Advertising 101

Ad Monsters

APRIL 17, 2023

If you’re processing consumer personal information, then you have certain requirements. Platforms have years of experience implementing these regulations on mobile and desktop devices, but these regulations have caused user experience issues for CTV providers. Project Crosswalk 2.0 builds on that study. How Is CTV Unique?

Cookies 89

Cookies Ad Tech Advertising Ad Targeting 89

Digital Turbine

AUGUST 1, 2022

To better understand the upcoming school year, what school supplies will be purchased, and how consumers will do their back-to-school shopping, Digital Turbine conducted its annual Back to School Shopping Survey in its inventory. Let’s dive into the survey’s highlights, with some insights per country! Be sure to check over the given charts!

Food 98

Food Electronics Mobile Ads Education 98

Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Meanwhile, savvy advertisers who shift their focus to targeting for consumer attention today can boost ad effectiveness by 300%. Finding the right audience is a persistent challenge in the privacy era.

Advertising 77

Advertising Mobile Ads Ad Targeting Audience 77

Martech

MARCH 11, 2022

IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. mobile gamers who are uncomfortable with sharing data can be persuaded to do so. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. Statista) Mobile gamers play 10+ hours a week, on average.

Advertising 108

Advertising Pop-Up Banner Video Ads 108