Martech Series

JUNE 13, 2022

Webex-first integration empowers immersive content presentation for hybrid work. Vection Technologies, a leading provider of 3D and virtual reality (VR) solutions for enterprises, has unveiled 3DFrame for Webex by Cisco. 3DFrame is a first-of-its-kind seamless integration of metaverse technology into Webex.

A/B Testing 81

A/B Testing MarTech Marketing 81

Martech Series

AUGUST 2, 2022

announces the release of the Marketplace, a portal for customers to integrate their favorite technologies with Zesty’s headless CMS at the core. Marketing Technology News: Tally Technology Set to Drive Fan Engagement at I-Tech Cup Clash Between AS Roma and Tottenham…. Randy Apuzzo, CEO of Zesty.io. The post Zesty.io

MarTech 89

MarTech Marketing 89

Martech Series

AUGUST 2, 2022

. “Thanks to the new partnership and combined experience of our experts, we will implement new technology as smooth as possible and have a broader range of success stories across multiple industries”— Minos Pitsillides, CEO & Founder of IT Flow. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.

Communications 92

Communications MarTech Marketing 92

Martech Series

SEPTEMBER 20, 2022

The partnership will see Good-Loop’s carbon measurement solution integrated into IAS’s reporting platform, IAS Signal. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. .

Healthcare 74

Healthcare Media Advertising CPM 74

The Ad Tech Blog

APRIL 25, 2024

Understanding the Integration of AI in DevSecOps Key Points Enhanced Efficiency: AI technologies streamline DevSecOps processes, significantly reducing the time required for threat detection and response. DevSecOps, which stands for Development , Security , and Operations , integrates security practices within the DevOps process.

Machine Learning 130

Machine Learning GDPR Education Advertising 130

Ad Rants

DECEMBER 29, 2023

In an era defined by constant technological advancements, it is no surprise that workplace communication is undergoing a profound transformation. Integrating Voice into Collaborative Platforms Integrating voice into collaborative platforms is one of the key advancements revolutionizing workplace communication.

Communications 247

Communications Conversion 247

The Ad Tech Blog

APRIL 24, 2024

Integration of AI with AR in advertising helps gather real-time data and insights, which can be used to refine and personalize advertising efforts further. Technological Foundations The integration of AI and Augmented Reality (AR) in advertising leverages complex algorithms and computer vision.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Adweek

OCTOBER 20, 2023

Snap partnered with ed-tech company Inspirit to bring augmented reality technology to classrooms across the U.S. Inspirit's platform will allow students to interact with custom AR lenses in a mobile application integrating Snap's Camera Kit technology. Snap and Inspirit launched a pilot of their technology.

Advertising 267

Advertising 267

Adweek

SEPTEMBER 14, 2023

Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners.

Media 278

Media Marketing 278

Adweek

JUNE 27, 2023

While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of home (OOH) has always faced a unique set of challenges related to performance measurement.

Marketing 252

Marketing Advertising 252

Adweek

JUNE 26, 2023

DTC luggage brand Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. Created by AI artist Ulises and experiential agency Superfly, the "Extraordinary Is Out There" campaign demonstrates that no matter how wild an AI.

Agency 292

Agency Marketing 292

Adweek

APRIL 12, 2023

Snapchat's augmented reality technology can now be experienced by Microsoft Teams customers around the world, thanks to the launch of a series of Snap AR lenses on the group messaging platform. Via an integration of Snap's Camera Kit software development kit (SDK), Teams users will be able to activate a rotating selection of 26 Snapchat.

264

264

Adweek

NOVEMBER 10, 2022

A series of partnerships have begun to integrate machine-learning-powered image generation technology into software and online. Artificial intelligence-powered image generators have turned heads on social media for their ability to produce often-realistic and fanciful renderings on any text prompt that one might imagine.

Machine Learning 295

Machine Learning Media 295

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Finance 128

Finance Communications Marketing Conversion 128

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy.

ROI 121

ROI MarTech Marketing Conversion 121

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

MarTech 116

MarTech Conversion Rate eCommerce Conversion 116

Digiday

APRIL 9, 2024

As marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud. The integration won’t roll out broadly for months, but executives for both companies said early tests show some promising results.

Conversion 90

Conversion Media Advertising Marketing 90

Martech Series

FEBRUARY 27, 2023

IDC MarketScape says “As one of the founders of cloud integration, Boomi has a strong track record of providing integration solutions to businesses of multiple sizes and in many regions and industries.” In addition, it offers a large library of connectors intended to help customers quickly build connections between applications.”

MarTech 91

MarTech Marketing 91

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

Marketing 111

Marketing MarTech 111

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

MarTech 84

MarTech Communications Marketing Conversion 84

Martech

APRIL 11, 2024

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. It is integrated directly into Operative products and designed to drive productivity across the entire ad management workflow. EXL and Quilt.AI

MarTech 109

MarTech Audience Marketing Advertising 109

Martech Series

JANUARY 12, 2023

Jscrambler’s Webpage Integrity (WPI) solution has been recognized among global technology organizations whose innovative approach or product has caused market disruption. “We’re honored that our Webpage Integrity product was recognized by the BIG Innovation Awards,” said Rui Ribeiro, CEO and co-founder of Jscrambler.

MarTech 95

MarTech Marketing 95

Martech Series

FEBRUARY 22, 2023

The company launched 26 new technology partnerships and integrations in 2022 -CircleCI, the leading continuous integration and continuous delivery (CI/CD) platform, announced today a new integration with Datadog, Inc. The integration is now available in the Datadog marketplace.

MarTech 89

MarTech Marketing 89

Martech Series

FEBRUARY 15, 2023

The announcement reveals new partnerships to ingest data Oort , the leader in Identity Threat Detection and Response, today announced the launch of its technology ecosystem. Our close relationship with technology partners enables us to bring rich, deep insights that our customers cannot get anywhere else.”

MarTech 91

MarTech Marketing 91

Martech Series

JANUARY 17, 2023

Two technology leaders partner to empower planners to directly book meeting space through Cvent. The integration, which is expected to launch later this year, will allow Cvent Supplier Network customers to book participating MeetingPackage hotels and venues globally directly on the Cvent platform. cvent @MeetingPackage.

MarTech 94

MarTech Marketing 94

Martech Series

FEBRUARY 6, 2023

TIBCO announced it was again named a Leader in the 2023 Gartner® Magic Quadrant for Integration Platform-as-a-Service (iPaaS), Worldwide. “TIBCO enables businesses to accelerate connectivity across the organization with flexible and broad integration capabilities, empowering myriad users to solve all integration challenges. .

Affiliates 87

Affiliates MarTech Marketing 87

Martech Series

FEBRUARY 17, 2023

vFairs’s integration with ChatGPT aims to use the power of AI to help event organizers plan, create, and market epic events of all its kinds. Award-winning events technology platform vFairs has announced the first of its kind AI integration with ChatGPT to its platform.

Marketing 88

Marketing Conversion MarTech Media 88

Martech Series

NOVEMBER 11, 2022

Lawmatics is the first and only automated intake and CRM platform to integrate with MyCase. Lawmatics , the leading all-in-one legal CRM, client intake, and marketing automation platform for attorneys, announced a new integration with case management software MyCase. Lawmatics also has open API integrations.

MarTech 85

MarTech Marketing 85

Martech Series

FEBRUARY 27, 2023

North America’s fastest-growing optimization solution, Kameleoon , offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing today. “As early as 2021, Kameleoon has offered a native, two-way integration with GA4 for our customers who made the switch early on. .

A/B Testing 86

A/B Testing MarTech Audience Conversion 86

Martech Series

DECEMBER 16, 2022

Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Advertising 96

Advertising Marketing SEO MarTech 96

Martech

OCTOBER 9, 2023

DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology. Over time, it has evolved significantly, embracing cloud technology and integrating with various collaborative systems, including CMS , PIM, CRM and AI.

MarTech 123

MarTech Communications Marketing 123

Martech Series

MARCH 5, 2023

Ingen Dynamics, the leading Robotics, AI and Automation company, has announced that it has integrated ChatGPT into its Aido range of robots. Ingen Dynamics , the leading Robotics, AI and Automation company, has announced that it has integrated ChatGPT into its Aido range of robots.

Education 89

Education Shipping Healthcare Conversion 89

Martech Series

DECEMBER 15, 2022

Documentation Time Cut by 66% Compared with ePCR Used Before the MEDIVIEW and Pulsara Integration. According to UPRHSD Community Paramedic Lieutenant Ryan Brown, the combined offering of Pulsara plus MEDIVIEW from Beyond Lucid Technologies reduced ePCR documentation time-on-task by two-thirds. It’s completely flexible and dynamic.”.

Communications 88

Communications Healthcare MarTech Marketing 88

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Carry out regular maintenance and support to sustain any technological advantage from purchasing an advanced tool. Unifying marketing technologies. Reducing martech bloat through API integration.

MarTech 117

MarTech ROI Healthcare Finance 117

Martech Series

FEBRUARY 13, 2023

a technology solutions company, is joining the Microsoft Services Group of EY US to continue delivering custom software applications, data science, AI capabilities and infrastructure modernization solutions for our clients. Ernst & Young LLP (EY US) announced that Tallan, Inc.,

Pharmaceuticals 95

Pharmaceuticals Manufacturing MarTech Marketing 95

Martech Series

DECEMBER 1, 2022

Designation underscores data integrity leader’s continued commitment to help companies achieve their technology goals by using the agility, breadth of services, and pace of innovation that AWS provides. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Machine Learning 81

Machine Learning MarTech Marketing 81

Martech Series

JULY 27, 2022

Acquia and its product division Widen announced new technology integrations for the combined digital asset management (Acquia DAM) and product information management (Acquia PIM) solution, allowing customers to create a more coordinated, automated content supply chain.

MarTech 88

MarTech Marketing 88