Martech Series

MARCH 6, 2023

“The inclusion of SKY APIs empowers our partners to rapidly create new integrations, benefit from a standard deployment model, and offers customers new alternatives to address their unique needs and transform business processes,” said David Marcucci , director, product management, Blackbaud.

MarTech 90

MarTech Marketing 90

Martech Series

MARCH 3, 2023

API security leader ranked in the top 100 of more than 4000 YC-backed companies Salt Security, the leading API security company, announced that it has been recognized by Y Combinator on two of its four 2023 Top Companies lists, including Top Private YC Companies and YC Breakthrough Companies. of all companies YC has backed.

MarTech 83

MarTech Marketing 83

Martech

JANUARY 19, 2024

If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK.

Advertising 104

Advertising Cookies GDPR Communications 104

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Carry out regular maintenance and support to sustain any technological advantage from purchasing an advanced tool. Unifying marketing technologies. Reducing martech bloat through API integration.

MarTech 117

MarTech ROI Healthcare Finance 117

Martech Series

JUNE 30, 2022

WSO2 API Manager is a Leader in the Summer 2022 G2 Grid Report for API Management; WSO2 Identity Server is a Leader in the Summer 2022 G2 Grid Report for Identity and Access Management. Among users who reviewed either WSO2 API Manager or WSO2 Identity Server, 100% rated the products four or five stars.

MarTech 93

MarTech Marketing 93

Martech Series

AUGUST 2, 2022

announces the release of the Marketplace, a portal for customers to integrate their favorite technologies with Zesty’s headless CMS at the core. Combining Zesty’s robust API with other marketing application APIs will provide best-of-breed tools for marketing teams and their developers.”. Randy Apuzzo, CEO of Zesty.io.

MarTech 89

MarTech Marketing 89

Martech Series

FEBRUARY 22, 2023

BIS, the creators of Grooper, the world’s most advanced, innovative, and accurate intelligent document automation software, announced today that it has integrated OpenAI’s GPT APIs to bring the transformative power of OpenAI’s breakthroughs to its platform. ” To register for this webinar, go to www.bisok.com/gpt.

MarTech 81

MarTech Marketing 81

Martech Series

FEBRUARY 23, 2023

APIs represent a major target in today’s application environments, and Salt partners are helping their client get ahead of this significant risk. Over the past 12 months, Salt Security has grown its partner program in many dimensions, reflecting the increasing need and demand for dedicated API security.

Machine Learning 75

Machine Learning Education MarTech Marketing 75

Martech Series

OCTOBER 6, 2022

DirectIQ , a technology company that specializes in email marketing solutions, has offered to enable efficient and effortless email marketing and marketing campaign analysis with its REST API. Marketing Technology News: Konica Minolta Wins Two Marketing Awards. With users to hit 4.5

Marketing 88

Marketing ROI MarTech 88

Martech Series

MARCH 1, 2023

With Chainlink Functions, developers can connect their decentralized applications (dApps) or smart contracts to any Web2 API and run custom computations on it in minutes using Chainlink’s highly secure and reliable network. This can be done with just a few lines of code and without the need to manage any additional infrastructure.

MarTech 86

MarTech Marketing 86

Martech Series

OCTOBER 4, 2022

New Research Spotlights How Attackers are Capitalizing on API-Driven Innovation. Cequence Security, the leading provider of Unified API Protection, released its first half 2022 report titled, “API Protection Report: Shadow APIs and API Abuse Explode.” Top Threat #2: API Abuse. Based on 3.6

Food 82

Food MarTech Marketing 82

Martech Series

OCTOBER 13, 2022

Ayrshare adds new social analytics, post formats, historical data sets, and workflow tools to the most popular Social Media API. With just a few lines of code, their social API allows every product to be a social media platform and schedule posts or get analytics on behalf of their users. Short Videos.

Media 87

Media MarTech Agency Marketing 87

Martech Series

NOVEMBER 24, 2022

The next-level management API offers more fine-grained operations and empowers users at a macro level to perform complex business operations. Agility is pleased to announce the launch of its new content management API. Marketing Technology News: Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem.

MarTech 81

MarTech Marketing Media Advertising 81

Martech Series

SEPTEMBER 30, 2022

Picsart , the world’s leading digital creation platform and a top 20 most downloaded app worldwide, announced its API program Picsart for Developers has won a 2022 API Award in the “Best API Debut” category. Our APIs cover a range of image editing capabilities, from remove background to ultra upscale, enhance and more.

MarTech 73

MarTech Marketing 73

Martech Series

NOVEMBER 22, 2022

ByteScout , the provider of solutions, APIs, and on-premise tools for automated data extraction, has recently released new PDF.co is an API (application programming platform) for PDF, barcodes, data extraction, and transformation. Marketing Technology News: Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem.

MarTech 74

MarTech Marketing Advertising 74

The Ad Tech Blog

APRIL 15, 2024

Interactive and Immersive Experiences : AI technologies enable interactive OOH advertisements that engage users more deeply by responding to their physical presence or actions. Experiment with Interactive Experiences : Integrate technologies like AR, VR, or touch interaction to create memorable ad engagements. get( 'data' ).get(

Advertising 130

Advertising ROI Impressions Audience 130

Martech Series

MARCH 6, 2023

Sceyt, a CPaaS company specializing in creating communication solutions, introduces In-App Chat API, a messaging platform that enables developers to integrate full-featured chat functionality into their applications effortlessly. The messages are delivered as fast as possible due to the proprietary low-latency data transfer technology.

Communications 92

Communications Conversion MarTech Marketing 92

Martech Series

OCTOBER 18, 2022

Additionally, at the end of the advertising journey, Pinterest’s new API for Conversions is now globally available, providing advertisers a comprehensive view of campaign performance to measure the actions those audiences took on an advertiser’s site. New Pinterest API for Conversions, integrated with Shopify and Google Tag Manager.

Advertising 94

Advertising Conversion CPA Audience 94

Martech Series

JUNE 7, 2022

A modern approach that enables security teams to discover, detect and defend APIs. Organizations will increase revenues, lower service delivery costs, and improve user experience across all their API-enabled applications. Click here to request a free trial of API Spyder today. APIs are a double-edged sword.

MarTech 80

MarTech Marketing 80

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Are there contractual restrictions that hinder your genAI API? Will your AI API run only on the DAM, or can it make use of other content?

MarTech 115

MarTech Audience Marketing Media 115

Martech Series

AUGUST 11, 2022

Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce, has earned MACH Alliance certification and is now an official technology member. As technology continues to advance and consumer behavior shifts, merchants need to be able to provide a seamless omnichannel shopping experience.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

Ad Monsters

FEBRUARY 2, 2024

The IAB Tech Lab’s Privacy Sandbox Demo Tool, donated by Index Exchange, was developed to showcase Protected Audience API (PAAPI), a component of Google’s Privacy Sandbox. Google’s Privacy Sandbox is one way of doing this, and PAAPI ( Protected Audience API ) is the most critical component of the Privacy Sandbox for audience addressability.

Education 107

Education Cookies Ad Tech Audience 107

Martech Series

OCTOBER 21, 2022

With increasing demand for custom visual products, consumer and B2B businesses are looking to Picsart for Developers’ award-winning APIs. Our APIs have established a specialized category for creative tech, opening up new capabilities for e-commerce, web to print, merchandising, advertising services and more.

MarTech 85

MarTech Conversion Retail Marketing 85

Martech Series

JUNE 1, 2022

is the API platform for fast automated data extraction and announcing the availability of PDF.co & Bubble integration. Web API, a dedicated API server, and multiple business productivity apps. API platform enables PDF and barcode data extraction and processing. now with an API connector.

MarTech 82

MarTech Conversion Marketing 82

Martech Series

NOVEMBER 3, 2022

The solution proves itself to be a must-have for organizations wanting to update their web architecture while also dealing with the reality of Legacy APIs. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. Marketing Technology News: Does TikTok Continue Collecting Personal Information?

eCommerce 90

eCommerce MarTech Agency Marketing 90

Martech Series

DECEMBER 12, 2022

Kaleyra, with its comprehensive technology and customer experience management, has received strong ratings across the parameters of technology excellence and customer impact. The study provides competitive analysis and ranking of the leading technology vendors in the form of its SPARK Matrix.

Communications 83

Communications Healthcare MarTech Conversion 83

Digiday

APRIL 9, 2024

As marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud.

Conversion 90

Conversion Media Advertising Marketing 90

Martech Series

OCTOBER 18, 2022

Partnership aimed at arming developers and companies with leading communications APIs to facilitate growth and innovation at scale. Marketing Technology News: Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities.

Communications 94

Communications MarTech Marketing 94

Martech Series

SEPTEMBER 28, 2022

That’s why we continue to innovate at such a relentless pace, to build the best platform for protecting APIs and application web traffic,” said Matthew Prince, co-founder and CEO of Cloudflare. “We’re Marketing Technology News: New Research Shows Streaming Dominates UK Television Landscape, as Time Spent Watching Linear….

MarTech 89

MarTech Marketing 89

Martech Series

DECEMBER 1, 2022

Veza announced that its Open Authorization API (OAA) is now public on GitHub for community collaboration, extending the reach of identity-first security across the enterprise. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. “We

MarTech 89

MarTech Marketing 89

Martech Series

SEPTEMBER 7, 2022

ThreatX, the leading API protection platform, announced the company has been recognized by Gartner® in the Magic Quadrant for Cloud Web App and API Protection (WAAP). ThreatX delivers an integrated platform that empowers customers to protect APIs and web apps against attacks in real time.

Machine Learning 75

Machine Learning MarTech Marketing Media 75

Martech Series

OCTOBER 25, 2022

Advanced Middleware and new Background and Scheduled API Routes. Marketing Technology News: Polygraph: US Click Fraud Rate Decreased By 12% During “Golden Week”. New Background and Scheduled API Routes with Netlify. Netlify continues to invest in new functionalities with Background and Scheduled API Routes for Next.js.

A/B Testing 88

A/B Testing MarTech Marketing 88

Ad Monsters

FEBRUARY 20, 2024

Google created Privacy Sandbox APIs to support business objectives while safeguarding user privacy. “Beyond constructive criticism, it’s important to highlight that even though the Privacy Sandbox APIs may not provide a direct replacement for third-party cookies and mobile ad IDs, that should not be the ultimate goal.

Cookies 111

Cookies Ad Exchange Audience Mobile Ads 111

Martech Series

DECEMBER 12, 2022

Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND. With over one million developers worldwide, Vonage Communications APIs are enabling businesses to build better connections, conversations and engagement with customers and employees.

Communications 82

Communications Conversion MarTech Marketing 82

Martech Series

FEBRUARY 27, 2023

The company also unveiled new features and enhancements, including general availability of Playwright Test, updated public dashboards, a robust new analytics API, and successful completion of its SOC 2 Type II security audit. New Analytics API: A new analytics API gives users more freedom to generate reports for business needs.

MarTech 84

MarTech Marketing 84

Martech Series

DECEMBER 15, 2022

Algolia , the leading API-First Platform for Search and Discovery, announced Sean Mullaney as the company’s new Chief Technology Officer (CTO). Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND. “We Marketing Technology News: If You Can’t Work From Home, The Tech’s Not To Blame.

eCommerce 92

eCommerce Fashion MarTech Retail 92

Martech Series

AUGUST 1, 2022

The Application Programming Interface (API) incorporated in YouAttest Enterprise helps guarantee speed, safety and agility in the exchange of information between YouAttest and the resource that requires auditing. Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for….

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100