Ad Ops Hero

APRIL 4, 2023

[link] Google Tag Manager allows you to set up and manage GA4 events all in one place. To send event data from Google Tag Manager to GA4, you need two tags that work together: Google Analytics: GA4 Configuration The GA4 Configuration tag ensures data flow from your website to Google Analytics.

Cookies 52

Cookies Communications 52

AdvertiseMint

JANUARY 22, 2024

User-centric reporting. Unlike its predecessor, GA4 emphasizes user-centric reporting, enabling marketers to track individual users’ app data across multiple devices. Audit and update tags. Ensure your website or app’s tracking tags are up-to-date and compatible with GA4. Step 7: Explore basic reports.

Marketing 52

Marketing Audience Agency Advertising 52

Ad Monsters

DECEMBER 7, 2023

Two years in the making, the study was conducted with TAG TrustNet. According to the report, that’s a false sense of security. The report recommends that advertisers develop an SSP optimization strategy to hold them more accountable. Those campaigns represented $88 billion. Here are some of the key findings.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech Series

JUNE 10, 2022

VlogBox , a top CTV app development, distribution, and monetization platform for content creators, is now certified by Extreme Reach (ER), a global leader in creative logistics, to support the ER VAST tags. Marketing Technology News: Portada And Comscore Publish Their Report “E-commerce Marketing In Latin America: Data And Lessons….

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Martech

MARCH 29, 2022

At the end of last year, the company reported $894 million in revenues and a 23.94% net profit margin. Its initial business consisted of market research and surveys, but it became known as the major TV ratings brand after launching its TV audience measurement service in 1950. In a phrase, digital measurement. TV ratings giant.

Audience 94

Audience MarTech Marketing Advertising 94

Martech

OCTOBER 17, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is where you can enable the tagging and it also allows you to set up and import the goals and anything from the Google Tag Manager (GTM).”. This is part 8.

Conversion 109

Conversion MarTech Audience Media 109

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. No two companies are exactly alike, so you need to be able to tailor what you measure to your needs. “It For B2B sites it can measure file downloads, so you can know not only which files were downloaded but which page they were downloaded from. What’s a conversion?

Machine Learning 121

Machine Learning Conversion MarTech Audience 121

Martech Series

JUNE 23, 2022

This pioneering partnership breaks new ground by offering native reporting of all-important attention metrics. Lumen Research , the leader in attention measurement, has signed a deal with global media platform, Teads , to provide measurement and native creative testing tools to its clients worldwide.

Brand Lift 92

Brand Lift MarTech Communications Media 92

MNTN

MARCH 11, 2024

Today, TV is a fully targetable, measurable performance marketing platform, a concept that was unfathomable not long ago. Measuring Success on CTV Measuring success on CTV is essential; the insights you can get on this channel can help optimize your overall performance marketing strategy.

Conversion 52

Conversion Audience Impressions Advertising 52

Martech Series

JULY 28, 2022

Veridium , a leading developer of frictionless, passwordless authentication solutions, announced its issuance of “Addressing the Modern Enterprise Authentication Challenge,” in which TAG Cyber analyzes adoption challenges and offers guidance to overcome these challenges.

eCommerce 76

eCommerce MarTech Audience Marketing 76

OpenX

JULY 27, 2023

To help set industry best practices around supply chain transparency, TAG (Trustworthy Accountability Group) recently announced their first-ever “Certified for Transparency” Seal. OpenX is among the first 10 companies to receive the TAG Certified for Transparency Seal. To do this, OpenX took a novel approach.

Advertising 40

Advertising 40

PrograMetrix

OCTOBER 6, 2021

B2B Programmatic Advertising Campaign Measurement Best Practices. Before you scale your programmatic ABM campaigns (or before you start if you aren’t quite there yet), it's critical to have the right measurement tools and technologies in place so you can monitor campaign performance.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

Spoton Digital Media

APRIL 18, 2022

GA4 data focuses on event-based data and user-centric measurements and is built with privacy concerns in mind, no longer storing IP addresses. Or, you can get more detailed and set up events, connect to Google Ads, and migrate audiences and ecommerce measurements. Related: Want Better Marketing Results?

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Ad Ops Hero

MARCH 25, 2023

New report functions, enhanced features, and predictive insights make this new generation of GA more powerful than ever. With privacy-first tracking, cross-channel data measurement, and AI-driven predictive analytics, GA4 is an advanced tool that provides unparalleled insights. With Google Analytics 4, all measurements are events.

Audience 64

Audience SEO Machine Learning GDPR 64

Martech

AUGUST 17, 2023

Users can measure campaign reach, gain rich audience insights, view campaign frequency and analyze overall campaign impact. Odd AI Statistic of The Week : Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study from The Marketing AI Institute.

Marketing 98

Marketing SEO MarTech Communications 98

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3. The company now expects full-year growth of between 5.5-6

Retail 97

Retail Media Agency Ad Tech 97

UNI Digital Advertising

SEPTEMBER 16, 2022

Be sure “Enhanced Measurement” is enabled. Create a Google Tag Manager Account Now that you have a GA4 account and web property, we need to get you set up on Google Tag Manager so you can connect your GA4 web property to your WordPress website. When finished, your tag should look something like this.

Advertising 52

Advertising Marketing 52

VideoWeek

JUNE 6, 2023

UK TV measurement body Barb is exploring the measurement of ads on Netflix’s ad tier, the organisation said in a briefing this morning. The initial phase looks to measure ads on the TV set, where 85-86 percent of SVOD viewing takes place, according to Barb’s data.

Audience 72

Audience Fashion Advertising Agency 72

Ad Ops Hero

APRIL 4, 2023

For example, adding this directive with a tag ID for a Google Analytics 4 property will send page_view events to that property. Web data streams for Google Analytics 4 properties use a tag ID with the format "G-XXXXXXXX." snippet (the Google tag) to the section of each page. snippet (the Google tag) to the section of each page.

Cookies 52

Cookies Audience Advertising 52

Ad Ops Hero

MARCH 25, 2023

With Google Campaign Manager 360, you can achieve these: Ad trafficking Reporting Verification What is Google Campaign Manager 360 used for? In addition, the platform provides a comprehensive set of features for ad serving, targeting, and reporting. Reporting In Campaign Manager 360, you can view advertising data via reporting.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Martech

OCTOBER 22, 2021

what sites are linking to yours), link building or removal recommendations via competitive analysis, and other reports that reveal opportunities for obtaining links (i.e., Most enterprise SEO platforms track, measure, and integrate social signals into their analytics and dashboard reports. Keyword research/rank analysis.

SEO 140

SEO Marketing Machine Learning CPC 140

MNTN

MARCH 29, 2024

And with MNTN’s comprehensive in-platform reporting and integration with Google Analytics, Tuckernuck could accurately track campaign performance alongside their other marketing channels. Performance TV’s interface made it simple to create, manage and measure multiple campaign types. Connected TV: it’s like linear TV, just better.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

UNI Digital Advertising

SEPTEMBER 13, 2021

Be sure “Enhanced Measurement” is enabled. Create a Google Tag Manager Account. Now that you have a GA4 account and web property, we need to get you set up on Google Tag Manager so you can connect your GA4 web property to your WordPress website. Add a Google Analytics 4 Tag to your Container.

Advertising 52

Advertising Marketing 52

Martech

OCTOBER 11, 2022

Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. This combines users’ web and mobile app data to more seamlessly measure their journey across platforms. Yes and no.

Agency 92

Agency Cookies Marketing First-Party Cookies 92

illumin

SEPTEMBER 20, 2023

Data attribution tools Since the purpose of measuring attribution is to give credit in order to understand which activities are successful, it is important to choose a tool for measuring attribution that tells as full a story as possible. It provides free information about website traffic, user behavior, and conversions.

Conversion 52

Conversion ROI Ad Tech Marketing 52

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. What will affect your bottom line is getting tagged by Gmail and Yahoo and having your emails choked off for all users, even your most loyal ones.

GDPR 105

GDPR Audience Marketing MarTech 105

Martech Series

JANUARY 19, 2023

The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Better TV storytelling for brands starts with Roku” Three new “Beyond the :30” video ad formats were tested: Thematic Tagged Vignette : A 30-second animated ad where a brand celebrates streaming. “One

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Monetize More

JUNE 22, 2023

With GA4’s event-based data, you gain unparalleled flexibility in customizing your reports to focus on the metrics that truly matter to your campaigns. Say goodbye to outdated static reports and welcome real-time analytics that empowers you to make data-driven decisions at the speed of thought.

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Martech

APRIL 26, 2022

The version of GA that’s been around for over a decade, Universal Analytics, is hard to leave behind since it’s such an embedded part of web measurement. In 2012, Google Tag Manager had yet to be released, and mobile-first web design was a new concept. ” Anger – “How could Google get rid of Universal Analytics?

Machine Learning 102

Machine Learning Conversion Education Cookies 102

MNTN

MAY 3, 2023

Without trustworthy measurement, there’s no way to know if a marketing channel is actually generating the site traffic and subsequent outcomes its reporting says it is. What attribution model does MNTN use to measure the site traffic generated by Performance TV campaigns? How does MNTN measure Verified Visits ?

Conversion 52

Conversion Marketing Advertising Media 52

YieldBird

SEPTEMBER 25, 2023

How is it measured? Ad viewability measures whether a user sees an ad on websites, mobile apps, or other digital platforms. Measuring ad viewability involves tracking specific criteria based on industry standards set by organizations like the Media Rating Council (MRC) and Interactive Advertising Bureau (IAB). Let’s dig in.

Viewability 52

Viewability Banner Impressions Video Ads 52

Martech

JANUARY 8, 2024

Apple’s most recent initiative, Private Click Measurement on iOS 17 , is a step in the direction of controlling tracking parameters that marketers have relied on for years. The reason for this is that if your consent program is working as it should, Google Analytics will under-report all website data.

Banner 130

Banner GDPR Cookies eCommerce 130

Paleo AdTech

DECEMBER 10, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. After a break from ad tech, Mike got back into it in 2012, co-founding Yieldmo to build measurement and testing tools for the then-new mobile ad formats.

Banner 52

Banner Mobile Ads Viewability Ad Tech 52

InMobi

OCTOBER 27, 2020

In fact, recently, a leading monetization SDK made headlines for alleged malicious advertising practices of fraudulent reporting of click data, revenue attribution and spying on over 300 million users across 1,200 of the integrated apps.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. Much of the difference comes down to capturing, measuring and acting on intent. Much of the difference comes down to capturing, measuring and acting on intent. You must review each email in that stage to measure its success.

Marketing 130

Marketing Conversion ROI Media 130

MNTN

MAY 26, 2023

How exactly do we measure viewership on these various platforms? Read on for a deeper understanding of measuring linear and CTV viewership. Advantages of Linear TV Measurement The advantages of linear TV measurement and linear TV, in general, used to be a lot more obvious than they are now. So if 8.3%

Impressions 52

Impressions Audience Advertising Entertainment 52

Martech

JANUARY 3, 2023

On top of that, many of the media measurement approaches (e.g., CPGs often do not have existing customer data environments ( lakes or warehouses ) for consumer reporting or insights projects. Attaining the value above requires solid implementation, adoption and measurement. Challenge: Measurement. Considerations.

ROI 97

ROI Control Group Audience Cookies 97