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Why Subscription Services Should Embrace Ads

Kevel

But eventually, growth stagnates or production costs increase, often pushing companies to raise their prices. If you’re a subscription news site, you can use this money to hire more reporters, leading to increased and better coverage. Subscribers pay for top-notch content, whether that’s a video game, podcast, newsletter, blog, etc.

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Publishers lament the removal of Twitter Moments as referral traffic dips

Digiday

Twitter referral traffic to a dozen major publishers’ websites declined, on average, by 12% in December 2022 compared to November 2022, according to an analysis by Similarweb, a data analytics company that monitors web traffic. The company experienced a 42% drop in Twitter traffic from Q2 to Q4. the news publisher exec said.

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The WIR: Channel 4 Privatisation Plans Set to be Shelved, RTL Revenues Up 18 Percent Despite TV Ad Struggles, and Job Cuts and Ad Campaign Pauses Hit Twitter

VideoWeek

Musk is also expected to begin cutting up to 50 percent of Twitter staff from today, having immediately fired several top Twitter executives after taking control of the company. 98 percent of businesses think CTV advertising will be bigger than mobile advertising, AppsFlyer has found. Though the company added 2.8 Warner Bros.

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Media Briefing: Media company matchmakers, September 2022 edition

Digiday

In this week’s Media Briefing, I cast some predictions as to which media companies will merge next and why or why not these pairings make sense in the grand scheme of the media M&A landscape. The key hits: BDG and Vice Media are looking for a new buyer, but the best solution might be to join forces. Media matchmakers.

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The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. Read on VideoWeek.

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The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

The company has also looked into rights deals for the Women’s Tennis Association and cycling leagues. The company’s recent introduction of ads will help it to more effectively monetise any sports rights it does buy. The timing makes sense for Netflix. Amagi Raises Over $100 Million. billion. “We I got this wrong,” he said.

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The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

Mark Zuckerberg has told Meta employees the company will freeze hiring and restructure its teams, according to Bloomberg. MediaRadar claims 20,000 users leverage its media spend-tracking database to identify business prospects, build relationships and monitor competitors. “We That just begs for standards to be developed.”.

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