Adweek

MAY 2, 2023

In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories.

Marketing 168

Marketing Video Ads Advertising 168

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? The most important thing is to understand why you are using the solution in the first place. Find out what they expect will change in the solution and when. Speaking of changing solutions, carefully evaluate the risk of vendor lock-in.

MarTech 71

MarTech Marketing 71

Martech

SEPTEMBER 26, 2023

The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. This is a solution that could make life easier for smaller and even one-person marketing teams. Image: SurveyMonkey. Why we care.

MarTech 110

MarTech Audience Marketing 110

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance. What are marketing work management solutions? Dig deeper: What is marketing work management? Cool, right?

Marketing 118

Marketing Communications MarTech 118

AdExchanger

JANUARY 25, 2024

It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time.

Cookies 125

Cookies 125

Exchange Wire

APRIL 16, 2024

Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards programme [.]

Marketing 105

Marketing Audience 105

Exchange Wire

APRIL 24, 2024

Nano Interactive, leader in ID-free targeting solutions, has launched a partnership with Circana, the leading advisor on consumer behaviour. The post Nano Partners with Circana to Enhance ID-Free Targeting Solution for CPG Advertisers appeared first on ExchangeWire.com.

Advertising 59

Advertising 59

AdExchanger

MAY 10, 2023

The post Disney’s Solution To Subscriber Churn? Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling and programmatic growth. Hulu And Programmatic appeared first on AdExchanger.

140

140

Exchange Wire

OCTOBER 18, 2023

The post CTV Advertising Measurement and Attribution: Challenges and Solutions appeared first on ExchangeWire.com. Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets.

Advertising 114

Advertising Audience Marketing 114

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. The new solution is currently in private preview for BigQuery users. The main capabilities.

A/B Testing 108

A/B Testing Marketing ROI MarTech 108

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. We don’t need to wait for someone else to develop AI-enabled solutions to our problems. Dig deeper: Artificial Intelligence: A beginner’s guide Our case study in in-house innovation What are the fruits of embracing the notion that we can be the architects of our AI solutions? In your inbox.

Healthcare 111

Healthcare MarTech Education Agency 111

Basis

NOVEMBER 8, 2023

The success of any identity solution is heavily dependent on scale, and so partnering with an independent owner of a solution with the most scale—or, better yet, partnering with multiple—is likely to be the best option when the dust settles. What do these burgeoning identity solutions look like?

Cookies 78

Cookies GDPR Audience Media 78

Martech Series

FEBRUARY 22, 2023

By deploying Cisco® FedRAMP Authorized solutions, Calltower’s government agency and contractor customers can enable Enterprise level unified communications and collaboration for enhanced productivity while employing stronger, risk-based security featuring deeper visibility and automation.

Communications 95

Communications MarTech Agency Marketing 95

Martech

JUNE 7, 2022

Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. The post Wix relaunches hotels solution appeared first on MarTech. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. What it does.

MarTech 107

MarTech Marketing Communications 107

AdExchanger

APRIL 19, 2023

Affinity Solutions has a new platform that lets advertisers create audiences with purchase and viewing data, and plan campaigns based on competitor ads. The post Affinity Solutions Improves Campaign Planning In Time For Upfronts appeared first on AdExchanger.

Audience 98

Audience Advertising 98

Martech Series

JANUARY 3, 2023

NICE Actimize, a NICE business, has been ranked by global advisory and consulting firm Quadrant Knowledge Solutions as the overall Leader in its recently released report titled “SPARK Matrix : Watchlist and Sanctions Monitoring Solutions 2022.” Delivering a consolidated entity profile and comprehensive entity risk score.”.

MarTech 87

MarTech Marketing 87

Exchange Wire

APRIL 11, 2024

Global sustaintech platform IMPACT+ today (April 11th, 2024) launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning. The company’s new Creative [.]

Media 98

Media Advertising 98

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. Why we care.

Marketing 86

Marketing Entertainment Audience Retail 86

Martech

MARCH 16, 2023

This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. Luckily, marketers have a variety of privacy-centric solutions to help them stay ahead of changing regulations and consumer sentiment.

Marketing 94

Marketing Cookies Banner Conversion 94

Martech Series

NOVEMBER 18, 2022

ViewLift , a global leader in end-to-end streaming and OTT solutions, announced the deployment of Advanced Ads Solution to help content monetization through Google Ads by enabling SDKs like PAL, Open Measurement, and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Martech Series

JANUARY 4, 2023

Leading Microsoft partner expands solution portfolio to include chat-based mobile digital assistant. Hitachi Solutions America , Ltd., Hitachi Solutions America , Ltd., Yesflow joins our comprehensive IP portfolio and will now be known as Engage for Conversation, Hitachi Solutions’ AI-powered Digital Assistant.

Conversion 96

Conversion MarTech Marketing 96

AdExchanger

SEPTEMBER 27, 2022

Continue reading » The post There’s No Single Solution For Privacy-Protected Advertising appeared first on AdExchanger. The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of.

Advertising 119

Advertising Mobile Ads Cookies Media 119

Exchange Wire

JANUARY 17, 2024

NumberEight, a London-based startup using on-device AI to deliver ‘privacy-first’ identity solutions for the advertising industry, has raised USD$2.7m (£2.1m) in Pre-Series A funding led by ACF Investors. Funding to Deliver AI-powered ‘Privacy-First’ Solutions for the Ad Industry appeared first on ExchangeWire.com.

Advertising 98

Advertising 98

Martech Series

FEBRUARY 16, 2023

Lumina Datamatics , a strategic partner to global publishers providing content, analytics, and technology solutions, have launched ARTY, a cloud-based workflow solution that helps publishers create, manage, and re-use alt text using Lumina Datamatics’ artificial intelligence and machine learning algorithm.

Machine Learning 90

Machine Learning MarTech Marketing 90

Martech Series

JANUARY 20, 2023

Quzara LLC today announced it has achieved Microsoft verified Managed Extended Detection and Response (MXDR) solution status. This solution combines expert-trained technology with human-led services and has been verified by Microsoft engineers. Marketing Technology News: Message, Frequency, Delivery – which is #1?

MarTech 101

MarTech Marketing 101

AdExchanger

MARCH 7, 2023

The post The Shortcomings Of Today’s Measurement Solutions appeared first on AdExchanger. Why does accurate marketing measurement remain so elusive? Let’s evaluate some of the most commonly used tactics.

Marketing 92

Marketing 92

Martech Series

OCTOBER 12, 2022

Konica Minolta Business Solutions (Canada) Ltd. announced the launch of FORXAI Video Security Solution (VSS), an offering that includes its FORXAI Video Security Solution for Intelligent Surveillance and point-of-entry solution FORXAI Video Security Solution for Secure Access.

MarTech 83

MarTech Marketing 83

MNTN

JANUARY 11, 2024

And while of course we’re biased that our own solution is the best (especially since we’re always working to optimize it), our platform also offers some real, objective advantages over the competition. New solutions, on the other hand, may take a while to build up these types of relationships. MNTN has momentum. The others?

Brand Awareness 52

Brand Awareness Audience Advertising Marketing 52

Martech Series

FEBRUARY 13, 2023

a technology solutions company, is joining the Microsoft Services Group of EY US to continue delivering custom software applications, data science, AI capabilities and infrastructure modernization solutions for our clients. Ernst & Young LLP (EY US) announced that Tallan, Inc.,

Pharmaceuticals 95

Pharmaceuticals Manufacturing MarTech Marketing 95

Martech Series

DECEMBER 27, 2022

Implementation partner offers Zendesk customers customized setup solutions ready in seven days. Adelante’s team of certified Zendesk partners has created a setup solution ready to be implemented within seven days or less. The post Adelante Enhances Capabilities with Zendesk Setup Solution appeared first on MarTech Series.

ROI 88

ROI MarTech Marketing 88

Martech Series

JANUARY 12, 2023

Jscrambler’s Webpage Integrity (WPI) solution has been recognized among global technology organizations whose innovative approach or product has caused market disruption. Our solution helps enterprises continuously secure JavaScript running on websites and web apps from interference, whether intentional or malicious.

MarTech 95

MarTech Marketing 95

illumin

MARCH 28, 2024

It seems a return to old-school methods may be the solution writers, readers, and print advertisers are looking for. When publishers are accountable to the public they are more likely to produce investigative, engaging, and solutions-oriented journalism.

Audience 59

Audience Ad Tech Advertising Media 59