Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention.

A/B Testing 111

A/B Testing Conversion Audience ROI 111

Martech Series

NOVEMBER 23, 2022

Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. immersiion offers a completely automated experience through which its users can seamlessly launch ad campaigns, track key performance metrics and optimise their campaigns for maximum ROI.

Audience 105

Audience Advertising Rich Media Entertainment 105

InMobi

JULY 15, 2016

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

illumin

JANUARY 30, 2019

But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad.

Advertising 61

Advertising Rich Media ROI Food 61

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Once their email is captured they would receive the deal of the day for 12 days.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

APRIL 15, 2015

This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budgets. The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device.

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

InMobi

JULY 15, 2014

Some of the options available now include rich media experiences that leverage user data to create user relevance, mobile videos that create a brand narrative, and native advertising that improves the user experience by seamlessly integrating with content. Prove ROI from In-store Purchases Ok, but how do I know it’s working?

Banner 52

Banner Mobile Ads Rich Media Electronics 52

InMobi

OCTOBER 17, 2014

For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Finally, the best brands will continue to invest in mobile because it guarantees ROI.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Basis

JUNE 6, 2022

Either by running promotional codes or QR codes on the front end, implementing UTM codes on the back end, or setting up a corresponding landing page, you can measure exactly which media is prompting the most impressions and conversions in real-time. It Provides a Sustainable First-Party Data Collection Strategy.

Marketing 94

Marketing Rich Media Audience Education 94

InMobi

JULY 24, 2013

Shifting from smartphone sizes to tablet-optimized ad sizes has been proven to give a 3x higher ROI. Here is how a smartphone ad looks on a tablet: The rational thing to do is to create tablet-optimized ads suitable for display on larger screens to achieve 100% space utilization.

Advertising 40

Advertising Rich Media Real Estate Banner 40

Basis

OCTOBER 9, 2023

Either by running promotional codes or QR codes on the front end, implementing UTM codes on the back end, or setting up a corresponding landing page, you can measure exactly which media is prompting the most impressions and conversions in real time.

Marketing 97

Marketing Rich Media Audience Education 97

InMobi

DECEMBER 20, 2018

Operating in the hyperlocal space, it was important that Swiggy reached potential users with the right context and through the right channel, and maximize the ROI of their mobile marketing efforts. The brand has further cemented its cult status through its partnership with Cannes, the legendary French Film Festival.

Rich Media 52

Rich Media Native Advertising Retail Food 52

MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Goal: Improve ROI ROI (Return on Investment) : Measures the profitability of the campaign, calculated by (Revenue – Cost of the campaign) / Cost of the campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

InMobi

FEBRUARY 18, 2016

On the mobile web, rich media ads are generally authored in HTML5 and remain limited to video and audio units without the goodness of mobile innovation. With these parameters in mind, marketers allocating advertising budgets for mobile can make an informed decision on their media of choice to maximize ROI on the small screen.

Viewability 52

Viewability Cookies Rich Media Impressions 52

InMobi

SEPTEMBER 28, 2016

A study by AdRoll found that 98% of marketers surveyed expect their programmatic ad budgets to increase or stay the same in the coming year, while 87% of marketers believe programmatic ads provide a greater return on investment (ROI) than traditional media.

Viewability 52

Viewability Impressions Rich Media ROI 52

illumin

AUGUST 21, 2024

Display ads can take many forms such as – static, animated, rich media, text, or even audio. Better return on investment : Selecting the correct target demographic for these campaigns is key to ensuring that each ad-spend investment is as effective as possible in terms of generating ROI for your company’s marketing efforts.

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

Automatad Inc.

MARCH 20, 2024

Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Potential advertisers who want remarkable results and high ROI are increasingly preferring vCPM. The reason is publishers will, in return ask for a high vCPM for providing high visibility and ROI.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Potential advertisers who want remarkable results and high ROI are increasingly preferring vCPM. The reason is publishers will, in return ask for a high vCPM for providing high visibility and ROI.

Viewability 52

Viewability CPM Impressions Fill rate 52

InMobi

NOVEMBER 12, 2014

The mobile ad tech space has rapidly evolved from basic text and banner ads to richer formats such as mobile video, in-app full screen ads, interstitials, rich media ads and native ads. The best brands will continue to invest in mobile because it guarantees ROI.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

InMobi

JULY 3, 2013

1) Advertisers advantage: More real estate and better display can be leveraged to serve a mix of HD Banner and Rich Media ads optimized for tablet sizes to provide users with multiple options to engage with the ad that not only generates more clicks, but builds an image that ensures high quality and great user experience.

Real Estate 40

Real Estate Rich Media Entertainment ROI 40

Single Grain

AUGUST 7, 2023

Because of the versatility and popularity of mobile apps, brands have a better chance of making their ROI. Even though the average CPM (cost per thousand) on paid social media for Q4 2022 was $6.67, in-app ads generate a CTR of 0.56% globally. Because rich media ads are so versatile, advertisers can use them anywhere.

Advertising 52

Advertising Banner Mobile Ads Rich Media 52

InMobi

OCTOBER 7, 2019

Compared to other modes of advertising, reaching target audiences through apps is uniquely valuable and beneficial, capable of providing significant ROI no matter the brand’s ultimate goals.” Using Apps to Acquire High-Quality Customers When it comes to acquiring new customers, there’s a lot to like about mobile apps.

Marketing 52

Marketing Viewability Food Rich Media 52

Monetize More

JULY 12, 2022

They are not only restricted to apps for monetization but can also access more inventory-type options including rich media, video, gaming, website ad inventory, etc. Once your AdX account is set, you get access to MonetizeMore’s Pubguru dashboard to analyze real-time ad activity insights, ROI metrics, etc.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. RTB Winning Bid With real-time bidding you are able to target an ultra specific audience, which can help you deliver an excellent ROI for your business! How Much Does Real-Time Bidding Cost?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Monetize More

OCTOBER 4, 2022

Direct deals with advertisers allow publishers to realize their performance and direct response campaign ROIs, which means they can charge higher rates than if they were just relying on a network to sell the ad impressions on their behalf. This could help a publisher rake in even more revenue than they were expecting in Q4!

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

SEPTEMBER 30, 2022

The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. App developers have realized that the best way to increase return on investment (ROI) is to increase user engagement. Manage Your Data.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

InMobi

APRIL 25, 2013

Leverage audience and Geo-targeting Combine the burst campaign with an engaging rich media ad that targets specific cities, device, carrier and OS. Typically, messaging apps in the US focus only on young users that have a lower ROI. This technique helps social apps to build a positive spiral on reviews and other social networks.

Geo targeting 40

Geo targeting Communications Rich Media Audience 40

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Rich Media are usually more complex, include animation or a video, and can be interactive.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. However, algorithms alone cannot give you the best results. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

InMobi

AUGUST 21, 2013

ROI Research's survey shows that 53% of social network users Liked or followed travel brands because of the coupons and discounts offered. Ever growing footprint of mobile devices and social media has allowed travelers to interact with brands providing instant feedback and obtaining real time customer service.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

InMobi

DECEMBER 30, 2013

2014 will see brands and developers discover more creative ads involving innovative rich media formats. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns. As mobile advertising continues to evolve, the metrics used to gauge the effectiveness of campaigns have also evolved.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Single Grain

AUGUST 10, 2023

It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI). This strategy can lead to improved campaign performance and ROI. Cons: Prioritizing higher-value conversions may lead to a potential decrease in the overall conversion volume.

CPC 52

CPC Viewability CPM Impressions 52

illumin

FEBRUARY 20, 2024

Rich media ads Rich media ads offer an enriched experience to the user through the implementation of various animated effects (scratch banners, interstitial ads, swipe ads, cube ads, etc.). Don’t be afraid to play around and use different forms of mobile ads and see which ones work best and yield the highest ROI.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Smart-Hub

OCTOBER 20, 2023

Companion ads display in different forms, from static images and text to rich media and creatives wrapping around the screen. Remember About Retargeting to Enhance ROI Give users a second chance to like your product and expand it again through retargeting. By giving these ads an interactive touch (e.g.,

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Lemonads

JUNE 5, 2020

For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions. Alluring and Appropriately-Sized Creatives Rich media push notifications can feature images and other creative elements. Setting multiple goals is a good idea.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Lemonads

FEBRUARY 2, 2021

The formats available at Airpush include: Push notifications Video ads Overlay Rich media Landing page for mobile Abstract banners In-app banners Pros and Cons for Publishers and Advertisers Although it’s used by leading brands around the world, Airpush may not be a perfect fit for all publishers or advertisers.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

AdvertiseMint

OCTOBER 19, 2023

Keep honing your social media advertising approach for killer results! Display ads include: Banner ads Video ads Rich media And more! Then, you can double down on winning formulas that deliver good ROI and help your paid marketing campaigns soar! The focus is increasing your ROI. And that’s the bird’s eye view!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52