RevX

NOVEMBER 22, 2021

With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. Ride the growth wave with app retargeting. Retargeting is a cornerstone to app marketing, and with good reason. This scenario is changing now.

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RevX

JANUARY 27, 2022

Data has consistently shown that retargeted users are more engaged and more inclined to purchase. Retargeting is the answer to unlock higher revenue and increase users' lifetime value. However, while investments in User Acquisition (UA) campaigns are wise, marketers often overlook elaborating on the crucial retargeting strategy.

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Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. We were aware that retargeting our core tracking would need to be revamped. Get MarTech! In your inbox.

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Karola Karlson

JANUARY 2, 2023

For example, you can target people interested in your competitors or magazines and blogs covering your industry. This audience type allows you to retarget past website visitors and people who have engaged with your Instagram posts. Retarget based on Facebook or Instagram post engagement. Target based on interests.

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InMobi

SEPTEMBER 9, 2020

Remarketing menggabungkan jangkauan relevansi bersekala tinggi dengan komunikasi dan juga personalisasi, seringa memungkinkan pengiklan dapat mendorong konsumen ke langkah selanjutnya dari perjalanan mereka di mobile.

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MNTN

FEBRUARY 10, 2023

While linear television has been traditionally viewed as top-funnel (due to its wide reach but limited measurement capabilities), with CTV, advertisers can tap into 3rd-party data sets to reach new audiences, and then retarget any of those new website viewers through their smart TVs and streaming platforms.

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AdvertiseMint

JANUARY 8, 2024

This blog post will discuss how to make your Facebook ad campaigns more effective. Retargeting strategies. Implement retargeting campaigns to re-engage users who have previously interacted with your brand. Creating effective Facebook ads requires a strategic approach that captures attention and drives engagement.

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MNTN

APRIL 18, 2023

Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. You can run retargeting ads on social media, as banners on websites, and even on Connected TV. Then, when people engage with the site, they will be added to your list for retargeting ads. Here are 10 of our favorite 1.

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MNTN

NOVEMBER 21, 2022

Not only will you have amassed a large pool of audiences for your retargeting campaigns by this point, but you’ll be able to work off the momentum from your Q4 campaigns. Budget: A rule of thumb is to spend 60-90% of your budget on prospecting, with the remaining 10-40% of your budget on retargeting.

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MNTN

JANUARY 19, 2024

Imagine a customer’s journey in which they first click on a digital ad, visit the brand’s website a week later, and finally — two days before making a purchase — click on a retargeting ad. In the time-decay model, the retargeting ad (being the closest to the purchase) gets the most credit, followed by the website visit.

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MNTN

MAY 24, 2022

Your retargeting ads should be ready to go, and now it’s time to really ramp up your messaging and offers. Remember, while you’re running your retargeting ads, you should also have your prospecting and brand awareness ads still running in parallel. Serve retargeting ads directly on Connected TV for maximum impact.

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Advendio

APRIL 4, 2023

Think of what works elsewhere: Practical tips on blogs. Content websites, such as cooking blogs, lifestyle websites, or personal finance apps. Ads aren’t clickable here but are retargetable. Retarget viewers who’ve proven to be relevant by how they’ve interacted with your content and ads on other platforms.

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MNTN

JULY 21, 2022

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

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MNTN

OCTOBER 16, 2023

According to our research, advertisers who launched prospecting campaigns right away (but waited to launch retargeting ) saw slower growth than brands who launched both simultaneously. But advertisers who launched both prospecting and retargeting simultaneously found faster growth than advertisers who waited to launch retargeting.

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Ad Wisey

SEPTEMBER 1, 2022

Prospecting ads ROAS: 2540% Retargeting ads ROAS: 1846% Sales via ads: $435,000+. Retargeting. To help their potential customers make the right choice, LENC used Adwisely to show Retargeting ads to those who viewed at least one product on the website. Retargeting ad on Facebook Mobile News feed powered by Adwisely.

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MNTN

JULY 13, 2023

Let’s take a look at some best practices to help you along your CTV journey: Combine Your Strategies From the Start When you’re first kicking off your CTV campaigns, you’ll want to start with both prospecting and retargeting campaigns. Use retargeting to level up your CTV campaigns right out of the gate. What happens if you wait?

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Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting? NOW WITH MORE!

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MNTN

MARCH 6, 2023

Studies show that retargeting campaigns with this first-party data can outperform upper-funnel efforts—and enable brands to outperform their competition. Bringing Data To Life With CRM and Retargeting Later in the presentation, Reedy shared some of the best tactics for using first-party data on CTV.

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MNTN

OCTOBER 5, 2023

Getting To Know the Modern ABM Playbook Email marketing, LinkedIn ads, retargeting, custom landing pages — does all this sound familiar? The right platform will give you access to third-party audiences, which can help improve site traffic and create a powerful retargeting pool. Here are some highlights from his talk.

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MNTN

MARCH 29, 2024

They also deployed a retargeting campaign, turning to first party data to reach audiences who were already familiar with and interested in their brand. Prospecting was essential during this period to grow their retargeting pool ahead of the shopping season.

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MNTN

DECEMBER 21, 2023

With MNTN’s audience tools, you can reach first and third party audiences, driving both prospecting and retargeting. MNTN Research found that advertisers who launched both prospecting and retargeting at the same time delivered 27% more site traffic and ~2x more ROAS than those who launched with prospecting alone.

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MNTN

FEBRUARY 6, 2024

But we get asked about the difference between CTV and OTT so often that we wanted to dedicate a blog post to dissipate any debate – not that there was one to begin with, which you’ll learn about below. We created a handy guide that answers the question of what is Connected TV, along with the most commonly thrown-around industry terms.

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MNTN

SEPTEMBER 27, 2023

Awareness During the awareness phase ( top-of-funnel ), your customer may be curious about switching coffee brands, for example, and is doing some research — a little web searching and visiting some recommended sites and blogs. When planning these advertisements, prioritize authority and quality. Not All Coffees Are Created Equal.”

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MNTN

AUGUST 9, 2023

Or, if you’re looking for a retargeting solution , you can target your loyal customers—but this time, in their living rooms. Pro tip: we recommend running retargeting and prospecting campaigns at the same time.) MNTN is fully integrated with Oracle Data Cloud, allowing brands to target constantly-refreshed, specific audience segments.

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MNTN

JULY 25, 2023

This same research found that customers who wait to launch retargeting until halfway through their first 90 days only saw 17% more site traffic and 52% more ROAS than those who launched at the same time. Combined, these strategies have delivered 27% more site traffic and 2x more return on ad spend (ROAS) for some MNTN customers.

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MNTN

AUGUST 25, 2023

Your remarketing (also often called retargeting) audience is an incredibly powerful one that marketers should be taking advantage of. Retargeting on Social Media Retargeting isn’t just an effective strategy for advertisements. This audience doesn’t need to learn about what your brand has to offer.

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Monetize More

JANUARY 13, 2023

Use Retargeting Techniques Retargeting is another excellent way to use ad automation to increase conversion rates. Using retargeting techniques, businesses can serve ads to people who have interacted with their website. With ad automation, we are able to track and measure our retargeting campaigns to ensure they are effective.”

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MNTN

DECEMBER 5, 2023

Retargeting (Remarketing) Retargeting allows you to circle back to individuals who’ve interacted with your brand but haven’t made a purchase. OTT retargeting is particularly useful when you place your streaming ads in the middle of content.

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illumin

NOVEMBER 7, 2023

A journey marketing strategy comprises online ads, OOH ads, TV/print ads, social ads, PPC, blog , email , and other activities undertaken to optimize and improve the consumer journey. They see relevance in the product or brand and continue to engage, simultaneously helping advertisers with retargeting campaigns.

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Martech

DECEMBER 18, 2023

Leverage retargeting campaigns across social media platforms to re-engage cart abandoners. For more resources, explore this blog post, 5 Clever CDP Use Cases You’ll Want To Implement. Implement dynamic on-site personalization for returning cart abandoners. So, take the first step and start reaping the benefits of CDPs today.

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Smart-Hub

APRIL 1, 2024

Retargeting. This tactic implies tracking user search activity to retarget them with ads relevant to the products or services they expressed interest in. The post First-Party vs. Third-Party Cookies: What Marketers Need to Know appeared first on SmartHub Blog. It is widely used for personalized advertisements.

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MNTN

AUGUST 31, 2022

Can I retarget site visitors? And the Performance TV platform allows for sophisticated ways of reaching them, from retargeting to ABM options. Hatzenbuhler shared the questions he uses to evaluate new platforms in his role at MNTN: Do our prospects use this channel? What audience targeting capabilities do I have? Is it brand safe?

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AdvertiseMint

JANUARY 28, 2024

This blog post will break down the pricing models used by Facebook advertising agencies. Related Blogs Facebook Messenger Bots for Marketing? Facebook Retargeting: Reconnecting with Your Audience How to Create Video Ads for Facebook Would you like to learn about Facebook ads agency pricing? Common models include: A flat fee.

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Ad Wisey

APRIL 13, 2023

To re-engage “window shoppers” and turn them into customers, Outlet Magic created a Retargeting campaign, too Dynamic tag gets replaced by the name of the product in the ad To further personalize the ads, Outlet Magic chose to include a dynamic tag into the ad text.

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Smart-Hub

OCTOBER 20, 2023

In addition to targeting, the information can also be used for retargeting and cross-targeting. Users who have shown interest in a brand or ad on one digital channel can be retargeted on a CTV channel and vice versa. CTV retargeting allows for reaching a truly interested audience in a previously exposed product.

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MNTN

AUGUST 19, 2022

This month, you’ll also want to incorporate your retargeting efforts to your first-party audiences to take full advantage of existing website traffic and cash in on your prospecting efforts. Keep both of your retargeting and prospecting campaigns running through Christmas as you’re more likely to engage last minute shoppers.

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Ad Wisey

OCTOBER 16, 2023

All the campaigns you create – Prospecting, Retargeting, or AI-powered campaigns – are the ads you need to run on a regular basis to help your business survive and grow. How are Promo ads different from regular ads I run?

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