Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

InMobi

FEBRUARY 21, 2022

Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. Download the handbook now.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

InMobi

JANUARY 27, 2021

As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. Indians generated 1.8

Marketing 52

Marketing Search Advertising ROI Entertainment 52

Martech

JANUARY 20, 2022

Many brands have come up with a variety of creative tactics to meet consumers where they are. “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference.

MarTech 118

MarTech Machine Learning Communications Marketing 118

Basis

OCTOBER 9, 2023

Had you been actively searching for material around its themes? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Was it recommended to you by a colleague? What benefits does it offer brands?

Marketing 67

Marketing Rich Media Audience Education 67

Martech

OCTOBER 18, 2021

That’s especially the case at a point in time where the pandemic and a range of social upheavals have been driving new consumer behavior in an ever-widening variety of channels. Consumers expect that you’re going to talk to them and treat them the exact same way, and so that’s why orchestrating journeys is so important.”.

Communications 110

Communications MarTech Conversion Search Advertising 110

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Multichannel advertising. Easy to set up.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91