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19 questions to ask customer journey analytics vendors during the demo

Martech

What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning? Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Are you GDPR and CCPA compliant?

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Using customer journey orchestration to engage existing customers during the pandemic

Martech

During the pandemic, more people became accustomed to conveniences like buy-online pick-up-in-store or curbside deliveries from restaurants and retail locations. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

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Does your marketing team need a customer journey analytics tool?

Martech

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Marketing 106
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How to improve customer relationships with personalized messaging

Martech

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

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3 ways to deliver better marketing experiences

Martech

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Marketing 112
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Media Buying Briefing: Where media agencies will focus their energies this year

Digiday

But the holding companies, flush with new media channels and tactics they can bring to the table (commerce media, artificial intelligence/machine learning tools, and ESG/sustainability-focused investment), argue they offer the whole package in an era when more marketers want to reduce their roster of agencies working for them.

Media 63
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3 strategies to create better customer journeys across any channel

Martech

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

MarTech 121