Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

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Cookies Advertising Ad Tech 339

Adweek

FEBRUARY 14, 2024

X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told.

Advertising 291

Advertising Conversion Ad Tech 291

PubMatic

AUGUST 10, 2022

Economic and political changes, and shifts in the digital advertising and media arena mean that now more than ever, you need experience-based insights to help you continue to ramp up revenue. The post Keep Calm and Carry on Ramping Revenue through 2022 appeared first on PubMatic.

Audience 76

Audience Advertising Media Ad Tech 76

More About Advertising

NOVEMBER 9, 2023

… The post Agency growth efforts ramp up: Geraghty at WPP, Freedman for House 337 first appeared on More About Advertising. Geraghty (left) Jane has been with Landor & Fitch for over 12 years, initially as head of Landor London and then President EMEA until the end of 2017, when she was appointed CEO.

Agency 45

Agency Advertising Finance Media 45

Playwire

AUGUST 20, 2023

Ad ops tools, like those built right into Playwire’s RAMP Platform, aid in monitoring, diagnosing, and adjusting campaigns, thus optimizing performance and achieving scalability.

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Ad Ops 52

More About Advertising

SEPTEMBER 5, 2023

Brothers and Sisters CEO Matt Charlton says: “We know traditional advertising is mostly ignored so creating top … The post Brothers and Sisters ramps up the volume for Yakult first appeared on More About Advertising. A (noisy) hymn to “friendly bacteria,” featuring a remix of a Numa Numa dance track.

Advertising 40

Advertising Agency 40

More About Advertising

APRIL 21, 2023

The post MoneySuperMarket ramps up cost-of-living message first appeared on More About Advertising. Now she’s back to save us “serious money” with another episode directed by veteran film maker John Madden. Won’t win too many awards but MoneySuperMarket’s profits and shares.

Agency 40

Agency Advertising Finance 40

Adweek

NOVEMBER 17, 2022

You can start at the bottom, rolling from ramp to ramp as you build speed and eventually make your way up to the coping edge at the ramp's summit. There are a couple of ways to learn how to ride a half pipe or bowl when you're new to skateboarding. Or you can start at.

Marketing 228

Marketing 228

AdExchanger

JUNE 29, 2022

Continue reading » The post Let’s Write An Obit For Ad-Based Death Sites; Amazon Go Go Go, Ramping Up Store-Based Ad Tech Chops appeared first on AdExchanger. Weaver paid $900 to publish an obituary for her mother in her local paper.

Ad Tech 96

Ad Tech Advertising Ad Exchange Retail 96

Exchange Wire

MAY 15, 2023

The post Google Pays $8m to Settle Deceptive Ad Claims; Reddit Ramps up Move to Social Commerce appeared first on ExchangeWire.com. In today's ExchangeWire news digest: Google pays USD$8m (~£6.4m) to settle claims of false advertising in Texas; Reddit advances into social commerce; and Shein opens its EMEA office in Dublin, Ireland.

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Advertising Fashion eCommerce 52

Adweek

JUNE 28, 2022

21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Winter is coming. Ahead of House of the Dragon's Aug. Fans can enjoy the interactive House of the Dragon: The.

Marketing 330

Marketing 330

More About Advertising

JULY 7, 2021

The post The Sun and Danish tabloid BT ramp up national rivalries ahead of Wembley semi-final first appeared on More About Advertising. The Sun, with help from The&Partnership’s dedicated News UK agency, Pulse Creative, has placed an ad in B.T. threatening to eat the Danes for breakfast. This was in response to a.

Agency 72

Agency Advertising 72

Martech Series

SEPTEMBER 21, 2022

The post Global Audio Streaming Platform TuneIn Ramps Up Linear Listening Experience via Deal with Content and Production Leader Bleav appeared first on MarTech Series. Marketing Technology News: Bringing Automation to Video Editing: How AI and ML Can Help Enterprises and Individual Content….

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Pop-Up Entertainment Conversion MarTech 94

Adweek

DECEMBER 19, 2022

Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. The Republic of Ireland is also on the menu for 2023, with.

Marketing 271

Marketing Food Media 271

More About Advertising

JULY 7, 2021

The post Miroma appoints first group head of new business to ramp up marketing in Europe first appeared on More About Advertising. Previously head of new business at integrated agency TMW Unlimited, Lambert has also worked at agencies including Partners Andrews Aldrige, Lida and MRM McCann. Lambert’s job will be focused.

Marketing 64

Marketing Agency Advertising 64

Adweek

DECEMBER 1, 2022

Did controversial social platform Parler decide that Ye would ramp up the controversy past its comfort level, or did a loss of endorsements make the application's price tag too high for the artist formerly known as Kanye West? We may never know. What we do know is that Ye's agreement to acquire Parler, revealed in.

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Adweek

JUNE 16, 2023

Now, one of those spinoffs, The Walking Dead: Dead City, is set to premiere on Sunday, and AMC is ramping up the real-world promotion to bring. Though AMC Networks' The Walking Dead flagship series may have aired its final episode last year, the zombie universe is anything but finished, with several spinoffs on the way.

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VideoWeek

FEBRUARY 20, 2024

US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 The agreement sees Walmart pay $11.50 per share in cash. The move marks Walmart’s most significant play in the world of TV advertising, a space it has been increasingly exploring over the last few years.

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

Digiday

SEPTEMBER 22, 2022

By the end of the year, Obvi plans to triple its TikTok spend and ramp up content production to continue boosting brand awareness. That being said, Brown warns that startup brands risk “leaving so much money on the table not even looking at or considering Google ads, which makes 2x the ad revenue that Facebook does.”.

Brand Awareness 75

Brand Awareness Food Agency Media 75

More About Advertising

JANUARY 13, 2021

The post You & Mr Jones raises m more as it ramps up pursuit of S4Capital and consultancies first appeared on More About Advertising. The round values the company at $1.36 You & Mr. Jones now has 3,000 employees with clients include Unilever, Accenture, Google, Adidas, Marriott.

Advertising 64

Advertising Ad Tech Finance Media 64

Adweek

OCTOBER 11, 2022

Twitter shared its Q3 IDEA Report (inclusion, diversity, equity and accessibility) Tuesday, noting that while progress stalled in some areas of focus, efforts were ramped up elsewhere. Vice president of IDEA James Loduca said in a blog post, "We remain more committed than ever. This quarter was a testament.

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VideoWeek

FEBRUARY 6, 2023

And while some will inevitably cut back on advertising as a cost cutting measure, there are still plenty of promising signs that many major brands will actually ramp up investment over the year ahead. Amid continued economic upheaval, the ad industry is paying close attention to brands intentions for their ad budgets.

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Advertising Agency 59

Adweek

JUNE 29, 2022

Chattanooga Bakery's snack cake brand MoonPie has spent years trolling the sun on Twitter, and that celestial rivalry ramps up this summer through a campaign from agency of record Tombras. As the centerpiece of the program, the legacy sweet treat company has launched MoonPie Sun Bad SPF 50 sunscreen for $4.99, available at MoonPie's four.

Agency 233

Agency 233

Marketing Dive

MARCH 21, 2023

Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground.

Retail 73

Retail Media 73

Marketing Dive

JUNE 21, 2022

CMO Jonnie Cahill explained how the beer is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.

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Adweek

JULY 11, 2022

The Unmentioning option that the social network began experimenting with in June 2021 and ramped up testing of in April is now available. Twitter's newest feature release may come in handy for some of its own employees in their efforts to comply with the company's mandate to not tweet about the Elon Musk acquisition chaos.

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Adweek

OCTOBER 19, 2022

The company plans to ramp up. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a new product called Journey Ads, which is launching with 100 staffers in the U.S.

Retail 196

Retail Media Marketing 196

Marketing Dive

OCTOBER 10, 2022

During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

Marketing 121

Marketing 121

Marketing Dive

MARCH 30, 2023

Executives said the platform is “exploring placing ads in the chat experience” as the overhaul powered by OpenAI draws more users.

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Marketing Dive

APRIL 13, 2023

The marketer and agency partner Mindshare are broadening their implementation of Zefr’s Atrium solution after an earlier pilot with Yoplait.

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Agency Marketing 97

Adweek

NOVEMBER 9, 2022

But new data from corporate spending platform Ramp, which analyzes $10 billion a year in transaction volume, shows that some companies have increased their spend on Twitter since Musk took over.

Media 182

Media Advertising 182

Digiday

SEPTEMBER 27, 2023

Crypto winter? Not as far as marketers are concerned. Skepticism around blockchain technology is rising — but the cold of crypto winter doesn’t appear to have frozen brands’ Web3 marketing budgets.

Marketing 89

Marketing Media 89

Marketing Dive

JUNE 29, 2022

“Find your people” pushes the platform’s community-centered message by meeting consumers where they are – on the couch.

Advertising 100

Advertising 100

Adweek

JUNE 13, 2022

While brands have been ramping up their efforts to harness the new technologies under the Web3 umbrella, big corporations aren't necessarily a natural fit for a cryptocurrency user base that still retains some anti-establishment ethos.

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Advertising Marketing 192

Adweek

JUNE 22, 2022

al is coming to play as it ramps up its engagement strategy through influencer and platform partnerships to grow its brand's resonance with worldwide communities. With around three billion people now classed as gamers, and an almost equal divide of men and women, cosmetics giant L'Or?al

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Digiday

JANUARY 18, 2023

As the new year gets underway, yogurt brand Activia is beefing up its multicultural marketing strategy by increasing its media investment dedicated to Hispanic audiences in the U.S. with both diverse creators and media companies. The move is one of several by brands who are actively seeking out diverse audiences.

Marketing 69

Marketing Audience Media Conversion 69

AdExchanger

JANUARY 3, 2024

Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange.

Advertising 121

Advertising 121