MoonPie Releases Marshmallow-Scented Sunscreen

MoonPie Trolls Its Celestial Rival With a Sunscreen That Smells Like Marshmallow 

The cheeky campaign, 'Say SPFU to the Sun,' comes from agency of record Tombras

Chattanooga Bakery’s snack cake brand MoonPie has spent years trolling the sun on Twitter, and that celestial rivalry ramps up this summer through a campaign from agency of record Tombras.

As the centerpiece of the program, the legacy sweet treat company has launched MoonPie Sun Bad SPF 50 sunscreen for $4.99, available at MoonPie’s four retail locations and through moonpie.com. The limited-run product dropped on June 21, the Summer Solstice.

To promote the marshmallow-scented sunscreen, Tombras created a 65-second video in the style of a ‘90s commercial that was shot at a pool in Nashville, Tenn.

Headshot of Samantha Nelson

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek.