How Clif Bar Shows Up Thoughtfully as a Sports Sponsor

A youth charity event showed how athletes and brands can drive a sport's culture and growth

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

There are a couple of ways to learn how to ride a half pipe or bowl when you’re new to skateboarding. 

You can start at the bottom, rolling from ramp to ramp as you build speed and eventually make your way up to the coping edge at the ramp’s summit. Or you can start at the top and just drop in.

Jordyn Barratt won her first X Games medal at age 17. Five years later, she was among the first athletes in the world (and one of just 10 from the United States) to compete in skateboarding events at the Tokyo Olympics.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in