Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience. SPF (Sender Policy Framework). That’s exciting. Get MarTech!

Marketing 132

Marketing Retail Retargeting MarTech 132

Martech

FEBRUARY 24, 2022

With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream. Topics Covered: AR overview, planning AR campaign, designing AR campaign, identifying and defining metrics.

Marketing 131

Marketing Communications Audience Media 131

All About Advertising Law

JULY 5, 2022

The FTC is off to the races with another proposed rulemaking. Commissioner Wilson points to the cumbersome rulemaking process and regulatory framework that have historically led to the inability to keep up with technology, markets, and industry.

AutoMobile 52

AutoMobile Advertising Finance Retail 52

Ad Monsters

APRIL 3, 2023

With a proprietary framework, BRIDGE helps companies identify and bridge the gaps that have created inequities for under-represented and untapped communities in the workplace, workforce, and marketplace. To combat the impact, we need better succession planning and intentionality around appointments, mentoring, and even layoffs.

Marketing 97

Marketing Education Communications Advertising 97

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. “The ideal MOps team is structured like a pyramid. Data flow Disconnected systems are so 2019.

Marketing 108

Marketing MarTech Conversion Entertainment 108

VideoWeek

JANUARY 13, 2023

While currently only serving 15- and 30-second ads, Netflix plans to broaden its offering, introduce single-show sponsorships and add the ability to target ads based on demographic data. Reach Plans Jobs Cuts as Digital Ad Revenues Dip. Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digiday

MARCH 29, 2023

He does not care for it, and has no plans to move into the ads business. But that’s not the plan. We see Fortnite as an opportunity to build a better world that’s free of the race to the bottom that’s driven mobile gaming to where it is. Marketers be warned.

Advertising 68

Advertising Pop-Up Display Advertising Fashion 68

VideoWeek

SEPTEMBER 2, 2022

Details of Netflix’s ad-supported plans finally began to emerge this week, including rumours of subscription pricing and the potential cost for advertisers, plus key hires for its advertising business. identity framework, another win for the popular alternative identifier. Top Stories. The Week for Publishers.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Digiday

JANUARY 16, 2023

In fact, many social media agencies say they’re in wait-and-see mode, hesitant to recommend alternative apps to clients given that many alternatives have yet to offer ad infrastructure, verified user numbers, brand safety framework or audience volume that truly challenges Twitter. head of social at VMLY&R. Going organic on Mastodon.

Marketing 72

Marketing Agency Audience Media 72

Monetize More

AUGUST 12, 2022

It’s a good idea to test this out within the in-app ad framework depending on the types of ads you are running and how regularly they are being served on the app. number of transactions per user growing across all genres including racing, sports, and action. Players are making many in-app purchases these days with the avg.

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

Monetize More

AUGUST 12, 2022

It’s a good idea to test this out within the in-app ad framework depending on the types of ads you are running and how regularly they are being served on the app. number of transactions per user growing across all genres including racing, sports, and action. Players are making many in-app purchases these days with the avg.

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

VideoWeek

JUNE 9, 2023

Agency groups have been ramping up their investment in AI over the past year, exploring new ways to implement AI technologies across content creation and media planning and buying. Though CEE is present in the FAST race, growth will be limited compared to other regions,” said Aguete. Discovery, GroupM, Publica and Nielsen. “We

Agency 52

Agency Media Ad Tech eCommerce 52

InMobi

FEBRUARY 17, 2021

Furthermore, the journey should be towards building robust analytical capabilities that can turn data into plans, programs, and initiatives. The race to stay ahead among brands gives consumers more control of which brands they would want to engage with. ” To dive into more nitty-gritty details, watch the webinar here.

Demand Side Platform 52

Demand Side Platform Entertainment Cookies Marketing 52

Digiday

MARCH 19, 2023

We’re in a very long term race here.” It’s critical that we get industry standardization in a good place, and a framework at some point this year.” That isn’t to say that some clients aren’t ahead of others in their journey. If I said that everyone’s optimizing today, that’s not true,” he added.

Media 61

Media Pop-Up Agency Ad Tech 61

VideoWeek

JUNE 2, 2023

The partnership is currently limited to one test market, Digiday reported, with plans to expand. Meanwhile EU regulators announced plans to “stress test” Twitter’s compliance with the Digital Services Act, which will empower the EU to fine companies 6 percent of their annual revenue for violating new content moderation rules.

Viewability 52

Viewability Audience Media Ad Tech 52

Smart Insights

MAY 19, 2022

What are the essential parts of a multichannel marketing plan template? As outlined in our popular Learning … The post How to structure an effective multichannel marketing plan appeared first on Smart Insights.

Marketing 145

Marketing Communications 145

VideoWeek

NOVEMBER 4, 2022

In this week’s Week in Review: Rishi Sunak reportedly wants to shelve plans to sell off Channel 4, RTL’ subscription strategy helps weather TV ad market slowdown, and all change at Twitter in Musk’s first full week in charge. Channel 4 Sale Plans Set to be Scrapped. Top Stories. Warner Bros. Warner Bros.

Agency 52

Agency Media Entertainment Ad Tech 52

TechCrunch Ads

MAY 16, 2022

the region has a comprehensive data protection framework. Since then, a flagship adtech industry mechanism for gathering web users’ consent to ad tracking — the IAB Europe’s self-styled Transparency and Consent Framework (TCF) — has itself been found in breach of the GDPR by Belgian’s data protection authority.

GDPR 63

GDPR Non-Profit Ad Targeting Advertising 63

Digiday

OCTOBER 16, 2022

We’re planning for a full funnel multimillion dollar campaign and they’re cutting all this budget and [saying], ‘We just want to be lower funnel, we just care about efficiency.’ … It was up to 80% less. I don’t know what race it was, It’s FN Meka, And the lyrics were very controversial. 80% less!”. “We’re

Media 66

Media Education Agency Conversion 66

Smart Insights

NOVEMBER 25, 2022

A Marketing Plan is a bit like a job description for your company. Research has shown that businesses with plans succeed. The post How to create a marketing plan appeared first on Smart Insights. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently.

Marketing 99

Marketing 99

Smart Insights

JUNE 20, 2022

Planning how companies communicate with customers has always been an important aspect of marketing strategy.

Communications 122

Communications Marketing Retail Media 122

Smart Insights

NOVEMBER 1, 2022

Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to … The post Define effective digital marketing KPIs to achieve your goals in 2023 appeared (..)

Marketing 103

Marketing ROI 103

VideoWeek

OCTOBER 14, 2022

The framework specifies requirements for establishing, implementing and maintaining an information security management system to help organisations protect their information. The offer comes as part of efforts to boost team morale after plans for an initial public offering stalled, Bloomberg reported. The Week for Publishers.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Smart Insights

OCTOBER 20, 2022

What is PR Smith's SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers?

Marketing 98

Marketing 98

VideoWeek

JUNE 10, 2022

We’re going to have to go to plan B,” said Pete Parmenter, SVP business development at DAZN. “We I think we will have a business here, but it won’t be the plan A that we had hoped for.”. DAZN also renewed its partnership with Extreme E, bringing the second off-road electric racing season to its global platform. The Week in TV.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

Smart Insights

JANUARY 10, 2023

In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. Are you practicing always-on marketing, and if not, why not? My belief is that to be effective, digital marketing needs a change in … The post What is always-on marketing? appeared first on Smart Insights.

Marketing 90

Marketing Conversion Communications 90

Smart Insights

JULY 12, 2022

Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? It pays to keep a check on the popularity of digital communications techniques as they become ever more important to running … The post How important is digital marketing for businesses in 2022?

Marketing 85

Marketing Communications 85

VideoWeek

MAY 27, 2022

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. BBC Unveils Plans to Go Digital First. Top Stories. Havas Media Group North America has partnered with LiveRamp ??to Marketing Budgets Grow as a Proportion of Brand Budgets.

Ad Tech 59

Ad Tech Agency Media Audience 59

Martech

AUGUST 26, 2021

Vendors vie for position with new and updated solutions and alliances in a race for adoption — even as the course continues to shift. Start with a framework. We’re calling the resulting reference framework “New World for Consumer Data.” Here’s the timeline on Google’s 3rd-party cookie phase-out.

MarTech 122

MarTech Machine Learning Cookies Pop-Up 122