VideoWeek

JANUARY 26, 2023

The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny. VideoWeek asked five industry experts for their views on the lawsuit, and what it means for the future of ad tech.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Ad Monsters

APRIL 15, 2024

Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. eyeo’s ad filtering technology is key to achieving an ideal equilibrium, ensuring both user satisfaction and effective ad monetization. WITH THE SUPPORT OF eyeo fair.

Non-Profit 52

Non-Profit Ad Tech CPM Education 52

Playwire

AUGUST 21, 2022

As a tool in the ad tech stack, ad networks as a standalone entity have all but disappeared. Today publishers often use the therm "ad network" to refer to a more complete ad monetization solution with a richer feature-set. Read below to learn more about the most well-reviewed ad networks.

Ad network 98

Ad network Ad Tech 98

Chief Martech

NOVEMBER 21, 2022

Latest Stats on Tech Stack Growth. Last month, writing about when martech stacks become too complex — an assessment that is relative to your martech organizational maturity — I mangled adapted Occam’s Razor to state Martec’s Razor : other things being equal, the simplest stack is best.

MarTech 103

MarTech Marketing Impressions 103

AdExchanger

SEPTEMBER 16, 2022

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. Continue reading » The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger. You can think of Kevel as a plumber for plumbers.

Ad Exchange 98

Ad Exchange Ad Tech 98

Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

Ad network 52

Ad network Header Bidding Ad Inventory Ad Tech 52

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. State of Texas.).

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Ad Monsters

DECEMBER 28, 2022

As app developers juggle an ever-increasing list of considerations — such as the user experience, revenue goals, multiple types of demand sources, and more — the importance of reliable and flexible mediation tech is more important than ever. . At its core, ad mediation seeks to optimize ad revenue. Let’s dive in. .

Ad Tech 105

Ad Tech Header Bidding Advertising 105

Playwire

MARCH 13, 2023

Key Points Google is the largest ad tech company in the world (yes, ad tech). Its two main ad tech platforms are Google Ad Manager (GAM) and Google AdSense. GAM and AdSense are very different.

Ad Tech 52

Ad Tech 52

PubMatic

APRIL 2, 2023

While the current construct has been great for some companies, particularly those operating within a walled garden context that can use this dichotomy structure to validate their control of the entire tech stack, others in the ecosystem should think about whether they have actually benefited from this model.

Ad Tech 68

Ad Tech Retail CPM Audience 68

Ad Monsters

MARCH 10, 2023

These privacy concerns — AI innovation, the impending cookiepocolypse, Big Tech vs. DOJ, revolving ad spend slowdowns — all promise to shake things up further. Are publishers equipped to handle what’s coming next? James Avery: Ad spend slowdown isn’t anything new to the industry, which always has ups and downs.

Cookies 96

Cookies Ad Tech Ad Server ROI 96

Ad Monsters

NOVEMBER 30, 2022

Shifting user expectations, privacy considerations, and tech innovations (and consolidations) are forcing app publishers to re-evaluate how they drive ad ARPDAU. In this new mobile economy, publishers should focus on privacy-first strategies and seek out partners who can best help them optimize for both revenue and retention.

Cookies 98

Cookies Audience 98

Ad Monsters

MAY 1, 2023

AI has been a fixture in the ad tech ecosystem for quite some time. In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. On the other hand, publishers and tech platforms are adopting generative AI tools such as ChatGPT into their systems.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.

Viewability 122

Viewability Advertising Impressions Media 122

Ad Monsters

SEPTEMBER 14, 2022

A recent Digiday study points out that 67% of publishers foresee a recession within the next six months, which casts a dark cloud over those seeking new revenue streams. Fortunately, diDNA, a leading publisher tech provider, released a new and improved version of its video monetization solution that will help combat recession worries.

Machine Learning 98

Machine Learning Viewability Ad Tech Video Ads 98

Martech Series

JUNE 8, 2022

Verasity, a blockchain-based ad tech solution built to prevent ad fraud across online video content through its patented ad stack VeraViews, is delighted to announce the appointment of Dan Hodgson as Director of Business Development. Ad fraud hurts both advertisers and publishers.

Education 91

Education Ad Tech MarTech Advertising 91

illumin

JANUARY 26, 2024

And what shouldn’t be lost is this: measuring media impact on brand equity lets marketers better understand business outcomes, achieving unduplicated reach and effectively retargeting and controlling ad frequency. A strong approach is based on a proprietary consumer identity stack with multiple layers of precision.

Cookies 59

Cookies Media Machine Learning GDPR 59

Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes. No one wants the responsibility of pulling the whole thing down.”

Ad Ops 64

Ad Ops Cookies Ad Tech GDPR 64

Monetize More

APRIL 25, 2023

Over the years, we’ve had publishers protest against significant revenue shares, only to find that we increased their revenues so significantly beyond our revenue share, creating a win-win scenario for everyone. 50% of the traffic will run one ad stack, and the other half will run the other ad stack.

Header Bidding 52

Header Bidding A/B Testing Ad Tech Ad network 52

VideoWeek

MARCH 5, 2024

Fresh from an exclusive partnership with News Corp Australia, the Melbourne-based business is helping European publishers transition to transactable video. And that is talking in real-time to either a brand’s own tech stack, or a marketplace like Amazon. How does Vudoo work? And it’s either evolve or die.

eCommerce 59

eCommerce Rich Media Conversion Rate Electronics 59

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Tech 65

Ad Tech Ad Server Header Bidding Ad Exchange 65

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. If you’ve grown as a publisher and want to take your ad earnings to the next level, Ad Exchange is the natural progression from Google AdSense.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 59

Ad Tech Ad Exchange Ad Server Advertising 59

PubMatic

MAY 27, 2022

Throughout the industry, the pressure being put on publishers to bundle tech and demand partnerships is a signal that it is a good time to create new transparency and fairness standards for CTV. The best tech platform for a publisher may be from a vendor that also provides demand or maybe from a vendor that provides technology only.

Header Bidding 52

Header Bidding Fill rate Ad Server Ad Tech 52

Digiday

MARCH 28, 2023

The longest year and four months of my life, for sure, and not the easiest either,” McLean said on stage at the Digiday Publishing Summit on March 27 in Vail, Colorado. Unifying the product stacks of two large publishers does not present as an easy undertaking. Just ask Dotdash Meredith chief product officer Adam McLean.

Food 61

Food Ad Server Entertainment Ad Tech 61

Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space.

Header Bidding 82

Header Bidding CPM Fill rate A/B Testing 82

Playwire

FEBRUARY 11, 2023

Key Points Google Ad Manager is a great jumping-off point for beginner and intermediate publishers just starting out on their ad monetization journey.

Ad Tech 52

Ad Tech 52

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Against this background, some 90% are shifting their personalization tactics, their ad spend, and the balance of first- and third-party data in their ad strategy.

Cookies 105

Cookies Advertising GDPR MarTech 105

Martech

MARCH 23, 2022

Publishers can white label Meson, using it as an in-house solution. Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. Why we care.

Mobile Ads 90

Mobile Ads Ad Inventory ROI Ad network 90

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that.

Ad Space 115

Ad Space Ad Exchange Ad Tech Impressions 115

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Martech

DECEMBER 19, 2022

To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on clean rooms. It means more opportunities to segment their customer data files and build more personalized ad experiences to boost engagement and conversion. Use case: Measurement and attribution.

Cookies 97

Cookies Impressions Conversion Audience 97

Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If DCRs can be used by brands, agencies and publishers. Where does a DCR fit in your stack?

Marketing 121

Marketing Cookies GDPR MarTech 121

Paleo AdTech

DECEMBER 10, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

Banner 52

Banner Mobile Ads Viewability Ad Tech 52

YieldBird

JUNE 27, 2023

Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. However, with an array of SSP options available, choosing the right one for your stack can be a daunting task. But don’t worry. We’re here to help you with that choice.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. However, with an array of SSP options available, choosing the right one for your stack can be a daunting task. But don’t worry. We’re here to help you with that choice.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52