Martech Series

FEBRUARY 24, 2023

Komprise enterprise customers are distributed across healthcare, life sciences, biotech, media and entertainment, public sector, higher education, financial services, legal, energy, high-tech and other industries managing petabyte-scale unstructured data environments.

Healthcare 96

Healthcare Education Entertainment MarTech 96

Martech

JULY 6, 2023

In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” The video analysis tool lets users automatically tag animals, people, objects, and brands in lengthy videos. Mixpanel added OpenAI’s GPT-3.5 Instoried ’s Cathie.ai

MarTech 112

MarTech Marketing 112

Ad Monsters

FEBRUARY 15, 2023

LiveIntent’s Email Hashing Tech Andrew Byrd: In 2009, LiveIntent created an advertising technology platform that identifies and targets audiences in cookieless environments by replacing the cookie with a hashed email address. The LiveConnect tag allows publishers to drive and act on insights in real time.

Cookies 93

Cookies Audience Impressions Retail 93

Martech Series

JANUARY 3, 2023

It also enables companies to comply with the National Institute of Standards and Technology and U.S. Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. . ● Federal NIST Privacy Framework 1.0 billion by 2030.

GDPR 87

GDPR Cookies MarTech Marketing 87

Martech Series

FEBRUARY 28, 2023

Talend is a pioneer in low-code data solutions that help remove the technological and skills-based barriers to working effectively with data across the enterprise and accelerate the process of turning raw data into meaningful business outcomes.

Impressions 84

Impressions MarTech Data Management Platform Marketing 84

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Media Agency Ad Tech 97

Fuel Lines

JUNE 13, 2013

. “Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag “Think Different.”and Sometimes you have to play the villain with the client before you can make them look like a hero with the public.

Advertising 272

Advertising Media Agency 272

Digiday

OCTOBER 25, 2022

Instead, the results of its programmatic transparency study aren’t expected to be made public until next year. The investigation has also required the use of digital ledger technology from the Trustworthy Accountability Group (TAG), dubbed Trustnet , to track payments between relevant parties. ” Integration issues.

Ad Tech 73

Ad Tech Demand Side Platform Non-Profit Viewability 73

Martech Series

JANUARY 18, 2023

Marketing Technology News: Advertising through Economic Uncertainty. “As These capabilities also improve sentiment analysis and the application of smart tags to reduce the effort needed for researchers to analyze data. Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

VideoWeek

MARCH 10, 2023

Meanwhile in the US, a bipartisan group of senators introduced a bill to mitigate risks from “foreign-owned technology products and social media platforms”. The Risk Information and Communications Technology (RESTRICT) Act would allow the Government to review tech entering the US on an individual basis. The measures include a $1.3

GDPR 52

GDPR Ad Tech Media Finance 52

Smart-Hub

DECEMBER 10, 2021

It has become even easier to create more sophisticated and engaging video advertisement content for digital technologies such as CTV and mobile. According to a Harvard Business Review publication advertising content needs to engage and persuade its audience before converting. VAST includes a tag which is usually a script.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

AutoMobile 137

AutoMobile Marketing Healthcare Manufacturing 137

Martech Series

JUNE 29, 2022

True immersion doesn’t have a hefty price tag. Marketing Technology News: Glassbox Adds Nir Pinhasov to Lead R&D. The public health, cultural, geo-political, and economic shifts over the past few years have undeniably transformed the travel industry,” said Malavika Rao, Senior Director, Brand Strategy at Razorfish.

Entertainment 86

Entertainment MarTech Media Audience 86

VideoWeek

NOVEMBER 4, 2022

Many across the industry, not least Channel 4 CEO Alex Mahon, argued that privatisation would do more harm than good, while also compromising Channel 4’s ability to fulfil its remit as a public service broadcaster. Instagram Rolls Out Reels Product Tagging API. Top Stories. Channel 4 Sale Plans Set to be Scrapped.

Agency 52

Agency Media Entertainment Ad Tech 52

Ad Wisey

JUNE 27, 2022

. “To date, there are 5 million e-commerce SMBs with high potential struggling with promotion and who are unable to afford agencies – which, in addition to high price tags, often fail to deliver results. Media Contact: Nadya Movchan Public relations nadya@movchanpr.com. About TMT Investments. The post Adwisely announces $1.5M

Public Relations 52

Public Relations Healthcare eCommerce Fashion 52

InMobi

MAY 29, 2018

In particular, the Interactive Advertising Bureau ( IAB ) and the Trustworthy Accountability Group ( TAG ) have undertaken significant actions in this regard. IAB: In May 2017, the IAB officially rolled out its Ads.txt initiative, which they succinctly described as “ a public record of Authorized Digital Sellers.”

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Digiday

DECEMBER 7, 2022

auditors here proposed using distributed ledger technology from the Trustworthy Accountability Group and Fidcuia, known as TAG TrustNet, to expose reporting disparities. The statement did not name specific advertisers currently on course to participate in the ANA study. Disparate auditing proposals.

Advertising 66

Advertising Ad Tech Impressions Viewability 66

Clearcode

SEPTEMBER 7, 2022

Good Publicity. A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). Advertisers, publishers, and AdTech companies can not only follow reports such as Ad Net Zero but make changes to their technology and technical process to reduce the carbon footprint.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Martech

OCTOBER 21, 2021

When faced with the worst public health crisis in more than a century, U.S. When a consumer clicks through to a site from an online ad, DNI technology displays the phone number that’s unique to the specific search engine, webpage, keyword or another source. More than 170 billion inbound mobile calls to U.S. AI-driven speech analytics.

Machine Learning 103

Machine Learning Marketing Conversion SEO 103

Digiday

OCTOBER 9, 2022

Over the two months or so we’ve seen a lot more inbound interest from enterprise organizations looking to update their technology stacks in advance of the changes to data privacy laws in the U.S.,” They really don’t want to be in the headlines. said Brian Kane, chief operating officer at consent management platform Sourcepoint.

Ad Tech 68

Ad Tech Marketing Advertising Media 68

VideoWeek

DECEMBER 21, 2022

So I think more and more brands will choose to invest in responsible publications, and execute their digital advertising in much more responsible ways, playing less fast and loose with the open marketplace and being a lot more selective as to where their advertising shows up. Suppliers need to understand what they’re working with.

Media 98

Media Advertising Impressions Agency 98

Digiday

APRIL 16, 2023

’ What happened was they came back and you saw a lot of messages around community development [and] support for the community, but the technology on the backend was never updated, even for direct campaigns. It seems like a dumb question to ask when we are [insert publication’s name here]. [We But we’ll come back.’

Media 67

Media Education Audience Advertising 67

Digiday

AUGUST 31, 2022

Both BDG and Vice Media teased going public via a special-purpose acquisition company (SPAC) last year but whether they were dissuaded by BuzzFeed’s blunderous SPAC experience or simply couldn’t scrounge up enough investment to make the deals worth doing, both companies ended those talks. BDG – Vice Media.

Media 67

Media Non-Profit Food Healthcare 67

Basis

JULY 19, 2022

Brands that have unwittingly placed advertisements on sites that peddle COVID-19 or abortion-related misinformation, for example, have reaped public backlash and wasted spend on placements that did more harm than good for brand reputation. Now is the time when turning to trusted advertising partners can make all the difference.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

VideoWeek

FEBRUARY 2, 2024

The patents relate to technology that measurement companies use to determine the duration of viewing sessions. Previously, only approved influencers and brands could tag products in their posts. The suit, filed at a Delaware District Court on Wednesday, alleges that Videoamp has violated two patents recently issued to Nielsen.

Retail 52

Retail Media Cookies Agency 52

Lemonads

OCTOBER 6, 2020

TripleLift Review Company Founded in 2012, TripleLift is a technology company rooted at the intersection of creative and media. Their technology will then generate a native placement that always keeps your important focal points in the frame. Let’s discover more about TripleLift ’s Company ! They hate annoying ads.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

VideoWeek

FEBRUARY 16, 2024

FreeWheel Launches SPO Product Connecting Buyers to Video Inventory FreeWheel, a video technology company, has launched a supply-path optimisation (SPO) solution called Beeswax Inventory Desk. The RTL-owned broadcaster said the new streaming service will be developed by Bedrock, a streaming technology joint venture between M6 and RTL.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JUNE 16, 2023

Unlimitail has 13 retail partners at launch: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products).

Video Ads 52

Video Ads Retail Media Ad Tech 52

Martech

SEPTEMBER 28, 2021

These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations.

Cookies 117

Cookies GDPR Mobile Ads Ad Tech 117

VideoWeek

DECEMBER 8, 2023

And the ad formats include contextual targeting, using AI to tag content and align ads with positive and negative moments; and voice ads, enabling ad placements in response to voice commands. Wavemaker Appoints PHD’s Irin Rahman as Data and Tech Chief Wavemaker UK has named Irin Rahman its new Chief Data and Technology Officer.

Video Ads 52

Video Ads Media Ad Tech Agency 52

VideoWeek

NOVEMBER 11, 2022

SaaS technology specialist Amagi announced more than $100 million in investment from equity firm General Atlantic, bringing Amagi’s total valuation to $1.4 The company’s stock has plunged 71 percent this year, amid digital advertising slowdown, stagnating Facebook usage and multi-billion-dollar investment in loss-making Metaverse technology.

Media 52

Media Retargeting Non-Profit Entertainment 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. MonetizeMore’s main priority is to power up publishers with the world’s most advanced advertising technology. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

JANUARY 11, 2023

What’s more, artificial intelligence and other technology will be used to more quickly dub over video content and translate written stories into languages including Spanish, Japanese and German — something that’s typically done through licensing partnerships with regional media outlets. market this year. While Future’s U.S. Sara Guaglione.

Media 68

Media Audience Entertainment Advertising 68

VideoWeek

FEBRUARY 23, 2024

Chief executive Tag Warner told Campaign the move will make the Gay Times’ commercial offering more integrated, bringing it closer to its partners. percent fall in like-for-like revenues primarily due to lower spend by technology, healthcare and retail clients. In the US in Q4, WPP saw a 4.5 percent growth in Q4, offsetting a 3.4

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Martech

FEBRUARY 1, 2024

From digital greeting cards to a massive takeover at the Las Vegas Sphere, Coca-Cola led the early adoption of generative AI for public marketing in 2023. Engage general counsel and possibly a diversity panel before taking AI solutions public. Understand how your audience perceives AI.

Media 140

Media Marketing Audience Machine Learning 140

Single Grain

JUNE 17, 2021

The Disney sites were overloaded with video and audio content which could not be turned off by physically impaired people and drowned out screen-reading technology. Accessibility-supported technology. Non-interference technology use. 2) Incorporate Technology for Users . Conformance of full pages. Complete processes.

SEO 119

SEO Pop-Up Media GDPR 119

Ad Monsters

MARCH 19, 2024

But, on March 14th, Reddit received a letter from the FTC raising questions in a non-public inquiry about its plans to sell, license, and share all that UGC to third parties looking to train their AI models. You take a picture of a person, upload it and get to see public photos of that person, along with links to where those photos appeared.”

Marketing 97

Marketing Media 97