Ad Monsters

FEBRUARY 7, 2024

Therran Oliphant, Head of Data & Technology, EssenceMediacom After an early career in wholesale car buying, Oliphant began his advertising journey by building audiences from vehicle purchase data at Polk Automotive (now HIS Markit). Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb & Loeb LLP Jessica B.

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Digiday

JULY 21, 2022

” The potential to overlay Netflix data with Xbox data would be incredibly powerful. Xandr can enable other DSPs to buy through to Netflix,” she wrote in an emailed statement, adding that programmatic buys are likely to be on offer when it launches next year. “We Paul Coggins CEO Adludio.

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VideoWeek

JUNE 24, 2022

In this week’s Week in Review: Google and NBCU are rumoured as the front runners to build Netflix with ads, Magnite partners with LG for ACR data, and Paramount+ lands in the UK. ACR data provides key targeting and measurement capabilities to the buy side,” said Magnite CRO Sean Buckley. “By Top Stories.

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Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. Measurement data from third-party companies. Smart sensors and cameras.

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Digiday

MARCH 1, 2023

based publications are fairing in the U.S. who cited Comscore data. Tapper wouldn’t disclose exact figures for how the publication’s U.S. publications , according to The Wall Street Journal. Insider and Morning Brew. Because of this, human oversight before publication is crucial, he added.

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Digiday

APRIL 19, 2023

Strategies for in-quarter selling News podcasts are growing Insider experiments with AI in the newsroom, publishers are selling off pandemic-era acquired brands and more Strategies for in-quarter selling The key hits: Publishers are attempting to lock-in ad dollars this quarter after a bleak Q1. Ad dollars are also up.

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Digiday

FEBRUARY 2, 2023

Looking specifically at consumer news publications, Eisenband said that annual subscribers have a retention rate of around 65-80% after their first 52-weeks of subscribing, where monthly subscribers retain closer to 50-60%. More data is likely to come on the results of this trend throughout this next year.

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VideoWeek

JANUARY 26, 2024

The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. But now insiders claim that the Indian company “completely reneged on the rights.”

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Digiday

APRIL 12, 2023

I feel Q2 could be a really good quarter,” said a sales executive at a large digital publication who spoke on the condition of anonymity. “It And the secured advertising is focused on more flexible channels like programmatic and CTV. It seems like Q2 will be in a much better place than Q1 was.

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Digiday

OCTOBER 9, 2022

Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. “If data is available in principle, it is hardly available in readily refined and useable form.

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Digiday

MARCH 22, 2023

The three-day-long conference will feature on-stage conversations between leaders from top publishing companies and Digiday’s media team, covering everything from the role of first-party data across media organizations’ businesses to incorporating artificial intelligence into their editorial strategies.

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Media Conversion Advertising Healthcare 63

VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.

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Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Some advertisers might pull out of investing in Meta owing to a lack of data.

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VideoWeek

FEBRUARY 17, 2023

Discovery plans a FAST service, Google rolls out Privacy Sandbox on Android, and TikTok moves to comply with European data regulation. The plans include expanding European data storage capacity by opening a second and possibly third data centre in Ireland, using a third-party service provider. Top Stories Warner Bros.

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VideoWeek

JUNE 9, 2023

This positions YouTube as the homepage of users’ CTV viewing experience, while also giving it power over content discovery, and access to data on what content viewers are watching. However widely-used programmatic tools use machine learning to inform media buying strategies. Sources said the decision was taken by Warner Bros.

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VideoWeek

MARCH 15, 2024

The news was first revealed by inside sources, before Musk posted on X that the app was “coming soon”. The deal combines DV’s Video OmniTag technology and NBCUniversal’s data clean room, offering NBCU advertisers brand safety and suitability assurance, as well as content performance. “At

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Digiday

JULY 27, 2022

Representatives from Dotdash Meredith declined to speak further about the reasons for why pro forma digital revenue was down in June, stating that the company does not break out the various businesses — commerce, programmatic advertising, branded content, licensing and others — in its monthly or quarterly earnings reports. It was there.

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VideoWeek

MARCH 3, 2023

The updated data highlights FAST as an opportunity for creators to maximise the value of their IP in the UK via windowing strategies that will extend the life and revenue of their productions,” said Lilla Hurst, Global Head of Acquisitions & Partnerships, Blue Ant International. The combination of Simpli.fi

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VideoWeek

MAY 27, 2022

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. Meanwhile programmatic display spend grew by 34 percent (versus 20 percent for non-programmatic), now commanding 56 percent of European display share on average. Top Stories.

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VideoWeek

JANUARY 5, 2024

percent in 2024, according to Insider Intelligence. Omnicom Reports Progress in Programmatic Efficiency Omnicom has made significant progress in increasing efficiency and reducing waste in programmatic buying by working more directly with supply-side platforms and implementing new standards, Digiday reported this week.

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VideoWeek

NOVEMBER 18, 2022

UK broadcaster Channel 4 announced on Thursday a new partnership with retail data business Nectar360, which will make Nectar’s shopper data available for targeting and measurement on Channel 4’s All 4 streaming platform. Post-campaign, Nectar data will give insight into sales uplift.

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VideoWeek

FEBRUARY 3, 2023

The House Energy and Commerce Committee has accused the firm of enabling “the Chinese Communist Party to access American user data,” but marketers appear undeterred. “At At this point for most advertisers, the audience on TikTok is just too good to resist,” said Insider analyst Jasmine Enberg. million, according to Refinitiv data.

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VideoWeek

NOVEMBER 11, 2022

The news comes at the end of another tumultuous week for Twitter, which is hemorrhaging cash to the tune of $4 million a day, leading Insider Intelligence to cut its annual revenue outlook by 40 percent. Musk also sold $4 billion worth of shares in his automotive and clean energy company Tesla, in efforts to “save Twitter.”. billion in Q3.

Media 52

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Digiday

NOVEMBER 2, 2022

Insider is changing its subscription strategy, publishers contemplate paying for journalists’ Twitter verification and more. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Fourth-quarter fallout. million, up 7.6%

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Digiday

APRIL 26, 2023

The media industry has been built on “easy access to cash,” said Sylvain Le Borgne, chief partnerships officer and head of data and analytics at MediaMath, in which the supply chain of advertiser to consumer involves middlemen floating payments on an endless cycle as new deals are closed.

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VideoWeek

OCTOBER 20, 2023

and trained on M6’s data around its products and offerings. Another product allows advertisers to develop a “phygital” experience, a field activation enabling public interaction both on the ground and via an app. Cé6lia (pronounced Cécilia) is built on OpenAI’s ChatGPT 3.5,

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VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. Amplified Intelligence says AttentvAds will enhance the sophistication, predictive capability, and scalability of its own ground truth data and product suite. The Week in Tech. VIZIO Builds Census-Representative ACR Panel.

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Media Audience Retail Display Advertising 98

Clearcode

SEPTEMBER 11, 2023

Digital out-of-home (DOOH) ads : These are ads on digital billboards, which are screens in public spaces, transportation hubs, and shopping centers. Most companies have a dedicated team, known as ad operations (AdOps), that is responsible for setting up and managing the ad campaigns inside a DSP. How Does a DSP Work?

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VideoWeek

JANUARY 27, 2023

IAB Tech Lab Launches Initiative to Decarbonise Programmatic Trades IAB Tech Lab this week launched the Green Supply Path Initiative at its annual leadership meeting, which is designed to support the ad industry in meaningfully cutting carbon from programmatic transactions via supply-path optimisation.

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Automatad Inc.

MARCH 2, 2022

1 challenge in the programmatic landscape as more stringent legislations come into play . Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. 1 Challenge in the Programmatic Ecosystem.

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Digiday

JULY 6, 2022

One early indicator of a recession, according to the media exec, is advertisers pausing programmatic spending. And so we are seeing a softening of those CPMs across the programmatic space.”. Insider adjusts its hiring and investment plans every quarter, a spokesperson said. technology, information and media industry was up 17.5%

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VideoWeek

SEPTEMBER 16, 2022

. “We have always been clear that, based on that Government’s own evidence, the restrictions would do nothing to address the problem of childhood obesity that all of us want to solve, but would have a damaging impact on businesses,” said Richard Lindsay, director of legal & public affairs at the IPA, a trade association.

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VideoWeek

AUGUST 19, 2022

Over the years VidMob has folded in more creative analysis and optimisation tools, using AI and computer vision to assess video creative and compare it to performance data, generating insights into why ads do or don’t work. percent of all TV viewing in the US according to Nielsen’s data, while cable makes up 34.3

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Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Thirdly, they want to protect their customer data from being shared with other companies. click on them); otherwise, they’ll simply ignore them.

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VideoWeek

NOVEMBER 17, 2023

Nonetheless, t his marks another transparency issue for YouTube following a pair of damning reports by Adalytics, while agencies remain concerned by the company’s decision to trade on its own co-viewing data next year. Publica will introduce a programmatic unified auction for Vevo’s premium ad slots, helping drive CTV ad revenues.

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Digiday

JULY 17, 2022

The initial reports cited unnamed sources but denouncements from prominent industry voices were quickly made public (see below) but before delving any further it’s worth revisiting some of the grievances those in the ad industry have against Google. and then house them as standalone units within Alphabet. Spin-off or carve-out?

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. software), processes and players in the programmatic advertising industry. Introduction.

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