YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021. 7 Challenges of building programmatic in-house 1.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Martech Series

JULY 14, 2022

The Company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources. Chief Revenue Officer, Michael Lawlor as Chief Operations and Service Officer, and Chris Rouser as Head of Human Resources. She began her career at MTV Networks in advertising sales.

MarTech 98

MarTech Media Communications Advertising 98

VideoWeek

APRIL 2, 2024

Cadent, an advanced TV specialist, has announced it will acquire AdTheorent, a machine learning-driven programmatic advertising company, for around $324 million. The deal will see the TV advertising firm purchase all outstanding shares of AdTheorent Holding Company for a cash consideration of $3.21

Machine Learning 59

Machine Learning Audience Cookies Advertising 59

Martech Series

AUGUST 4, 2022

Entravision , a leading global advertising, media and ad-tech solutions company, announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.

Marketing 92

Marketing Ad Tech MarTech ROI 92

Martech Series

NOVEMBER 8, 2022

Company recognized in the Advertising & Marketing category, alongside other powerhouse B2B partners driving scale and growth for clients. MiQ, the global programmatic media partner, today announced it has been recognized as an Advertising & Marketing honoree in Inc.’s s Power Partner Awards. CEO for MiQ.

eCommerce 85

eCommerce MarTech Media Advertising 85

Ad Monsters

MAY 9, 2024

The cybercriminal community is applying the latest technologies to test new and more effective ways to siphon money from advertisers’ budgets. Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. The reason for this is simple.

Ad Exchange 93

Ad Exchange Machine Learning Ad Tech Impressions 93

PubMatic

MARCH 24, 2023

Built on open-source Prebid, it gives publishers granular control over their programmatic advertising business. OpenWrap SDK is pre-integrated with the Open Measurement SDK (OM SDK), which is critical for advertisers to measure viewability and campaign performance. “By Learn more about PubMatic’s OpenWrap SDK.

Viewability 107

Viewability Ad Exchange Advertising Ad Tech 107

YieldBird

DECEMBER 14, 2023

We can safely say that in 2023, we live in a time of growing global awareness and concern about environmental issues, including climate change, pollution, and resource depletion. Sustainable Programmatic Deals Right now, the need for green advertising is not driven by regulatory requirements.

Advertising 52

Advertising Rich Media Impressions Audience 52

Martech Series

JANUARY 30, 2023

Unique Partnership Enables Advertisers to Activate Proprietary Audiences Across the OpenX Platform OpenX Technologies, Inc., “We have invested significant resources in blu.ID delivers a fast, accurate, and transparent identity-based offering, which helps advertisers dramatically increase performance.

Media 87

Media Audience MarTech Agency 87

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Brid.tv

NOVEMBER 8, 2022

Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.

Advertising 64

Advertising Header Bidding Banner Video Ads 64

Martech Series

DECEMBER 29, 2022

Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it’s impact will define advertising through 2023: Welcome to this MarTech Series chat, Rachel, tell us about yourself and more about your role at Strategus. I am the EVP of Sales and Marketing for Strategus.

MarTech 88

MarTech Marketing Audience Advertising 88

Martech Series

OCTOBER 18, 2022

Self-serve solution makes open internet advertising accessible to smaller businesses, levelling the playing field in the ecommerce sector. With just a few clicks, a merchant can launch an advertising campaign to complement existing Google and Facebook budgets. Performance data and real-time optimisation solutions.

eCommerce 79

eCommerce Banner MarTech Audience 79

PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. Offsite advertising is proving to be an essential recipe. And there are no indications that this growth will slow down.

Audience 91

Audience Media Advertising Retail 91

Smart-Hub

DECEMBER 8, 2023

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. Nowadays, programmatic ads infrastructure is the primary way to sell ads.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Ad Monsters

MARCH 6, 2023

As the popularity of podcasts continues to grow , so does the opportunity for advertising in the podcast ecosystem. Advertisers and brands should keep podcasts as a promotion channel in their media plan because podcast ads are effective and memorable.

Advertising 58

Advertising ROI Ad Tech Audience 58

Martech

OCTOBER 18, 2022

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. Programmatic impact. Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets.

Retail 112

Retail Impressions Shipping Media 112

Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. The primary ads type we will discuss is programmatic advertising. This way, users get an improved experience of interacting with the resource. We will also focus on sponsored and affiliate promotions.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Martech

APRIL 12, 2024

Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals. Project managers can leverage these resources and collaborate with other project teams to achieve their objectives more effectively.

MarTech 106

MarTech ROI Marketing Media 106

Smart-Hub

JULY 3, 2023

In an era of unprecedented technological advancements, the landscape of advertising has undergone a remarkable transformation. Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

YieldBird

OCTOBER 23, 2023

And the advertising industry, a heavyweight in the digital realm, is no exception. But will the programmatic advertising business dismiss this sustainability trend as a fad, or will it embrace lasting change? What is Green Programmatic? Let’s dig in. To address this issue, DSPs impose caps on bid requests.

Demand Side Platform 52

Demand Side Platform Impressions Advertising Agency 52

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. It’s an enterprise that’s simultaneously crucial (given the ubiquity of the programmatic market) and complex (given the pace of evolution across the digital ecosystem). What is Programmatic ROI? Let’s dive in.

ROI 69

ROI Advertising Brand Awareness Cookies 69

PubMatic

SEPTEMBER 19, 2023

Commerce media is evolving quickly According to the report, 87% of retailers say they need high-margin income from advertising to support their businesses. That includes making commerce media more programmatic and transparent to meet advertiser demands, as well as reducing friction with said advertisers.

Media 94

Media Retail ROI Advertising 94

Basis

DECEMBER 19, 2023

So, set yourself up for success by joining us for this walk down memory lane: Topic 1: Data Privacy and Digital Advertising Regulation Staying up to date on digital advertising regulations and their implications for advertisers isn’t easy, so when you found information on privacy-first marketing, you opted in.

Pop-Up 52

Pop-Up Cookies Advertising Impressions 52

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Clicks Among the key digital ad metrics, clicks indicate the number of users who clicked on an advertisement.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Martech Series

DECEMBER 6, 2022

Marketing Technology News: Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem. A new icon was added to items that have a Scheduling Limit set so that it’s easy to identify work items that have designated daily, weekly, or monthly time limits for at least one resource.

MarTech 77

MarTech Marketing Advertising 77

Basis

NOVEMBER 23, 2022

Looking at the advertising landscape, there are more opportunities than ever to reach consumers in the right place and at the right time. Brand safety is, unsurprisingly, increasingly top-of-mind for advertisers everywhere, but it’s of particular importance to programmatic advertisers. The result? Stay Agile.

Advertising 74

Advertising Machine Learning Media Audience 74

Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. The result: programmatic in-housing. What forms can programmatic in-housing take? But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands.

Agency 52

Agency Media Finance Demand Side Platform 52

Digiday

JANUARY 5, 2023

Register for free to watch more of the discussion and learn about growing transparency around mobile programmatic advertising. With the exponential growth of mobile advertising, brands are also increasingly seeking transparency from the many vendors they work with, including DSPs.

Advertising 59

Advertising Impressions Conversion Audience 59

PubMatic

JUNE 27, 2023

Header bidding has become one of the best technical advances in programmatic advertising, allowing publishers to optimize their monetization by simultaneously offering inventory to multiple ad exchanges and ad networks. Another customer wanted to seamlessly increase revenue from desktop and mobile traffic.

Header Bidding 73

Header Bidding Ad Exchange Impressions Ad network 73

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Ad network 112

Ad network Brand Awareness Ad Space MarTech 112

VideoWeek

FEBRUARY 29, 2024

Sophisticated targeting capabilities make it a more attractive proposition for SMBs, and many broadcasters and streaming publishers are lowering their minimum spend thresholds in order to attract new advertisers. Few have the resources to work directly with multiple publishers and broadcasters, even when they offer self-serve platforms.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Ad Monsters

MAY 1, 2024

The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Eli Heath : Two reasons we cannot eradicate MFAs: Buyer time and resources and buyer KPIs. Yet, MFA sites are still going steady. Why is that the case?

Viewability 58

Viewability Machine Learning CPC Ad Server 58

Martech Series

JUNE 17, 2022

Boostr, the only platform that seamlessly integrates CRM and OMS from pipeline to profits to address the unique challenges of media advertising, announced the appointment of David Christopher-Morris (“DCM”) as the company’s Head of Product. We are thrilled to welcome DCM to Boostr. and his native United Kingdom.

Ad Tech 72

Ad Tech Finance MarTech Media 72

Ad Monsters

DECEMBER 22, 2023

At a time when more competition exists amongst streaming media services, Disney Advertising landed on a strategy to accelerate access to Disney+ AVOD inventory when the publisher launched its Disney Campaign Manager. million in advertising revenue for 2023 — somewhat higher than the $684.6

Education 63

Education Audience Entertainment Impressions 63

Martech Series

DECEMBER 5, 2022

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced strategic changes to its membership tiers. In exchange for membership, Prebid Fellows are committed to providing a specific amount of resources; engineering, code review or marketing support.

Education 90

Education Ad Tech MarTech Marketing 90