Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Machine Learning 117

Machine Learning Shipping MarTech Impressions 117

Martech Series

NOVEMBER 18, 2022

As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. It has changed the way people buy products as well. According to a survey, AI helps marketers boost sales (52%), improve customer retention (51%), and introduce new products successfully (49%).

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech Series

SEPTEMBER 14, 2022

AnyClip, the Visual Intelligence Company, has launched AnyClip Teams Connector. Too often, these videos—and the intelligence that they contain—sit stagnant and completely underutilized or unexploited. Once imported to AnyClip, all meeting recordings are stored and organized within AnyClip without storage limits.

Communications 80

Communications MarTech Audience Marketing 80

Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. RMNs allow retailers to monetize first-party data by providing targeted, attributable advertising inventory on their websites and apps, as well as in stores.

Retail 64

Retail Marketing Food ROI 64

Martech Series

NOVEMBER 2, 2022

Reports let marketers attribute physical store visits to social media ads and programmatic media. Reveal Mobile, the location intelligence, geofencing, and marketing attribution software company, announced today the release of enhanced attribution reports available in its geofencing platform, VISIT Local.

Advertising 82

Advertising Retail Conversion Entertainment 82

Martech Series

SEPTEMBER 9, 2022

Industry usage of app store IDs remains low (<5% on Roku, <25% on Fire TV) three years after release of IAB Tech Lab’s App Store IDs guidelines. The Roku and Amazon Fire TV app stores each issue unique IDs for each app available in their stores. Director of Product Marketing at Mailchimp.

Machine Learning 82

Machine Learning Healthcare Ad Tech MarTech 82

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. TamTamy Reply’s AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams.

MarTech 80

MarTech Audience Marketing Agency 80

Martech Series

NOVEMBER 16, 2022

Multilingual translation company expands platform to Chrome Web Store. Language I/O , a leader in multilingual customer engagement, announced the platform is available via Google Chrome extension and in the Chrome Web Store.

GDPR 72

GDPR MarTech Communications Marketing 72

Martech

DECEMBER 28, 2021

E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. As a result, brands began efforts to simplify the tech stack and cut down on the number of customer data sources from which they create actionable intelligence in 2021.

Retail 138

Retail eCommerce ROI Machine Learning 138

Martech

FEBRUARY 8, 2024

10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. It’s integrated with WordPress and WooCommerce and provides payment processing, product and order management, AI image and content generation, hosting, tax and shipping options and analytics.

MarTech 82

MarTech Shipping eCommerce Education 82

Martech Series

MARCH 7, 2023

Laserfiche’s new MuleSoft Certified Connector on the Anypoint Exchange help s companies create seamless digital experiences, faster Laserfiche — the leading SaaS provider of intelligent content management and business process automation — announced a new MuleSoft Certified Connector for Laserfiche.

Machine Learning 87

Machine Learning Electronics Healthcare Manufacturing 87

Martech Series

JANUARY 16, 2023

Tecsys , an industry-leading supply chain management software company, is pleased to announce that Murdoch’s Ranch & Home Supply, a one-stop shop for all things ranch and outdoor-related, has renewed its partnership with Tecsys to provide order management software across the retailer’s online and physical stores.

Shipping 75

Shipping Retail MarTech Marketing 75

Martech Series

JUNE 7, 2022

The long-awaited smooth ServiceNow Power BI integration is live on the ServiceNow Store. Power BI Connector is the first application of its kind on the ServiceNow Store allowing direct Power BI ServiceNow integration. The plugin links ServiceNow with Microsoft’s most powerful business intelligence platform Power BI.

MarTech 99

MarTech Data Management Platform Marketing 99

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Web solutions. Get MarTech!

Marketing 90

Marketing Conversion MarTech 90

Martech

DECEMBER 7, 2023

Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance. Zoovu’s Advisor Studio is a generative AI solution for personalized product discovery and customer assistance. Memory stores, organizes and processes information efficiently for consistent brand messaging.

MarTech 103

MarTech Conversion Audience Marketing 103

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. Dig deeper: Let’s chat about this product. “In In-store experiences will become more omnichannel. How will bots help marketers in the year to come?

eCommerce 106

eCommerce Retail Conversion Communications 106

The Ad Tech Blog

APRIL 26, 2024

Security concerns arise as user data is stored and utilized to predict needs, potentially compromising privacy. For example, in e-commerce , AUIs can suggest products based on past purchases and browsing behavior, increasing the likelihood of purchase.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Reports can be generated afterward with recommendations for the team members and the manager.

Marketing 119

Marketing Conversion MarTech Retail 119

Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. And oftentimes that data is just as important to marketing as it is to the product divisions that use it,” she added. “So

Machine Learning 113

Machine Learning Marketing Data Management Platform Finance 113

Martech Series

FEBRUARY 21, 2023

Contact center solution empowers enterprises with a well-integrated, safe option for providing superior omnichannel customer service Sinch, the Customer Communications Cloud, announced its Sinch Contact Pro solution, supporting omnichannel customer service at scale, is now an SAP Endorsed App available on SAP Store.

Communications 69

Communications MarTech Marketing 69

Martech

AUGUST 22, 2022

Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A In many cases, meeting customers where they are means understanding how close they could be to a physical store. Read next: Real-world location data analytics tools during the pandemic.

Marketing 82

Marketing ROI Retail Mobile Ads 82

Martech Series

SEPTEMBER 29, 2022

New Capabilities Support Developer Productivity and Business Adoption of Data-Centric AI. Despite this investment, Gartner reports that only 54% of AI models built will make it into production, with organizations struggling to generate business outcomes that justify investment to operationalize models. with over $500B spent in 2023.

MarTech 82

MarTech Marketing 82

Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Retail 142

Retail MarTech Communications eCommerce 142

Martech Series

DECEMBER 11, 2022

This connector enables organizations to perform intelligent document processing of scanned documents stored electronically in the M-Files repository to better utilize their enterprise data to drive business processes and power search criteria within M-Files. The data can also be optionally released for import into host/legacy systems.

ROI 88

ROI Electronics Manufacturing MarTech 88

Digiday

JULY 9, 2023

To do so, Claire’s has, among other efforts, already hired fashion designer Nicola Formachetti as its creative director in residence, rolled out a high-end store during Paris’ fashion week and created a metaverse experience. You’ll see that we’re going to start to play with some artificial intelligence from a creative perspective.

Fashion 46

Fashion Marketing Media Advertising 46

Martech Series

DECEMBER 15, 2022

The AccessABILITY Awards Recognize the Top Products for Consumers with Disabilities. Reviewed , consumer product review brand, part of Gannett Co., is launching the first-ever AccessABILITY Awards to honor the top products designed for consumers with disabilities. Nest Care, Inc. – Toothpaste-storing-and-dispensing toothbrush.

Electronics 91

Electronics MarTech Conversion Marketing 91

Martech Series

MARCH 7, 2023

Laserfiche’s new MuleSoft Certified Connector on the Anypoint Exchange help s companies create seamless digital experiences, faster Laserfiche — the leading SaaS provider of intelligent content management and business process automation — announced a new MuleSoft Certified Connector for Laserfiche.

Machine Learning 52

Machine Learning Electronics Healthcare Manufacturing 52

Martech Series

JULY 15, 2022

– Top voice AI SaaS provider recognized for its industry-leading Augmented Voice Intelligence Platform – Skit.ai, the leading voice AI SaaS company, announced it was awarded the ‘Disruptive Technology of the Year’ award at Customer Contact Week in late June, as part of the CCW Excellence Awards Gala held in Las Vegas.

Conversion 91

Conversion MarTech Marketing 91

Martech Series

NOVEMBER 1, 2022

We are centered on enhancing the user experience and extending our product offerings while delivering world-class platforms and solutions to our partners and customers. Adam is a seasoned engineering and product leader with over 20 years of experience in hosting and web technologies. About Adam Knapp. ” About Jörg Strotmann.

eCommerce 88

eCommerce Communications MarTech Education 88

Martech Series

JULY 8, 2022

Data has to be clear and concise, and most of all, it has to make complete sense for it to be stored, searched through, and analysed correctly. The solutions presented by the service are such that it has become much easier for any business to weave machine and human intelligence to develop a cohesive, comprehensive set of data.

MarTech 103

MarTech Marketing 103

Martech Series

JANUARY 5, 2023

Intelligent wayfinding: Dynamic AR navigation and guidance. Generating revenue, by enabling customers to market products and services by leveraging the SDK. . ● Cross-platform: Capable of running on both Android and iOS. Persistent: Localization for AR experiences anchored in place. Analytics: Optimize with actionable data. .

Real Estate 96

Real Estate MarTech Retail Marketing 96

Martech Series

JANUARY 9, 2023

Gurobi Optimization, the leader in decision intelligence technology, recently announced the release of version 10 of their popular mathematical optimization product, Gurobi optimizer. “In addition to this new model-building feature, Gurobi 10.0

Machine Learning 81

Machine Learning Manufacturing MarTech Audience 81

Martech Series

NOVEMBER 3, 2022

.” Through this collaboration, Innovid advertisers can leverage real-time NCS data to shift DCO creative delivery based on in-store sales – a revolutionary way to enable always-on intelligence for data-driven DCO campaigns.

MarTech 92

MarTech Audience Advertising Marketing 92

Martech Series

OCTOBER 26, 2022

This is a highly valuable, but largely untapped source of information that can help marketeers shape better products and better marketing messages. They share highly valuable information about their opinion about a product or their experience with a brand. Which benefits do they get from your product?

Machine Learning 64

Machine Learning Marketing Cookies Communications 64

Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Now, their teams can target specific audiences with custom product or service messages.

Marketing 68

Marketing Communications Audience Cookies 68

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Do they have products? Do you have products that they want or need and how do they feel about their past interactions with you? Click here to download!

Machine Learning 124

Machine Learning MarTech ROI Marketing 124

Martech Series

NOVEMBER 14, 2022

Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, announced its content management, commerce, and personalization solutions are now available on the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure.

MarTech 78

MarTech Marketing 78