Martech

APRIL 27, 2023

Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

MarTech 85

MarTech Conversion Media Audience 85

Martech

APRIL 11, 2024

And now, the explosion of artificial intelligence in marketing. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. The rise of smart mobile devices. But let’s not forget principles.

Marketing 123

Marketing Manufacturing Pop-Up Conversion 123

Martech Series

JANUARY 11, 2023

earns top honors from the Business Intelligence Group. Iterate.ai, whose innovation ecosystem enables customers to build production-ready low-code applications, today announced it has been named a winner in the 2023 BIG Innovation Awards, presented by the Business Intelligence Group. We are thrilled to be honoring Iterate.ai

MarTech 81

MarTech Marketing 81

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Machine Learning 90

Machine Learning Brand Lift Real Estate eCommerce 90

Martech Series

AUGUST 11, 2022

Klevu has joined the MACH Alliance as the only member to provide AI-powered product discovery tech that utilizes machine learning and has NLP capabilities. Shoppers now interact with retailers through various touch points including brick-and-mortar stores, app-based shops, and various online platforms.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Retail 142

Retail MarTech Communications eCommerce 142

Martech Series

SEPTEMBER 14, 2022

AnyClip, the Visual Intelligence Company, has launched AnyClip Teams Connector. Too often, these videos—and the intelligence that they contain—sit stagnant and completely underutilized or unexploited.

Communications 80

Communications MarTech Audience Marketing 80

Martech Series

JANUARY 31, 2023

Amplitude received 5/5 scores in nine criteria including product intelligence, data governance and security, and performance Amplitude, Inc., a leading digital analytics platform, announced that it received the third-highest strategy score of all evaluated vendors in The Forrester Wave : Digital Intelligence Platforms, Q4 2022.

MarTech 84

MarTech Marketing 84

Martech Series

AUGUST 11, 2022

The New Integration Adds Intelligent Automation to Media Workflows to Help Shopify Merchants Deliver Engaging Customer Experiences Faster and More Efficiently. The new integration brings Cloudinary’s intelligent media optimization and editing capabilities directly to Shopify merchants.

Conversion 87

Conversion Media MarTech Marketing 87

Ad Monsters

APRIL 26, 2024

TikTok CEO Shou Zi Chew immediately responded and reassured users, creators, and advertisers that TikTok isn’t going anywhere, highlighting that the app isn’t going out without a fight. In a short amount of time, TikTok has grown to be the most resourceful and entertaining social media app of today.

Ad Tech 104

Ad Tech Audience Click Through Rate Entertainment 104

Martech

MARCH 7, 2023

The company also announced a partnership with OpenAI, out of which a ChatGPT app (currently in beta) is available for Slack. This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated and personalized ways.” Einstein GPT for Salesforce’s Slack app.

Communications 107

Communications MarTech Marketing Advertising 107

Martech Series

JULY 28, 2022

Domo announced that Domo Sandbox has been shortlisted in the 2022 SaaS Awards program in the Best SaaS product for Web or App Development category. Sandbox allows Domo’s customers to innovate more quickly even on business-critical data apps,” said Domo’s chief technology officer Daren Thayne. “We

MarTech 81

MarTech Audience Marketing 81

Martech

APRIL 23, 2024

Has your vendor changed their product or marketing strategy? As a marketer, you know that just subscribing to your provider’s blog or email newsletter will not keep you fully updated on changes to your provider’s product or solution roadmap. Today we’re dealing with an onslaught of new tools in the artificial intelligence (AI) space.

MarTech 87

MarTech Affiliates Marketing Media 87

Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. A simple example is using historic product interest among a group of customers to predict future product interest. Content and product recommendations.

Machine Learning 100

Machine Learning Conversion Rate Audience Conversion 100

Martech Series

SEPTEMBER 9, 2022

Industry usage of app store IDs remains low (<5% on Roku, <25% on Fire TV) three years after release of IAB Tech Lab’s App Store IDs guidelines. Fraud detection can be especially challenging as vendors may incorrectly deem certain variations in Bundle IDs as app spoofing. KEY FINDINGS.

Machine Learning 82

Machine Learning Healthcare Ad Tech MarTech 82

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. And businesses are eager to get them.

MarTech 92

MarTech Conversion Communications Marketing 92

Martech Series

JANUARY 12, 2023

Jscrambler , a leader in client-side web security, has been named a winner in the 2023 BIG Innovation Awards, presented by the Business Intelligence Group. Jscrambler’s Webpage Integrity (WPI) solution has been recognized among global technology organizations whose innovative approach or product has caused market disruption.

MarTech 95

MarTech Marketing 95

Ad Rants

SEPTEMBER 27, 2022

AI marketing uses models and concepts developed using artificial intelligence to attain marketing goals. To understand AI's role, it's important to understand the basics of artificial intelligence and how it can help marketers. A machine is known to be artificially intelligent if it can perform any task that a normal human can do.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Basis

DECEMBER 1, 2023

The online retail and e-commerce space has truly come into its own, with consumers increasingly shopping websites and apps for items ranging from luxuries to necessities. RMNs allow retailers to monetize first-party data by providing targeted, attributable advertising inventory on their websites and apps, as well as in stores.

Retail 64

Retail Marketing Food ROI 64

Martech Series

FEBRUARY 2, 2023

New capital to support customers with powerful generative artificial intelligence technologies Yobi , the AI-focused customer communications app catering specifically to the small business community, announced that it has raised a total of $2.37M as part of its oversubscribed seed round.

Communications 84

Communications Healthcare MarTech Media 84

Martech Series

JANUARY 5, 2023

The full ARway platform offering consists of the ARway app – for spatial mapping, The Creator Portal – for content management and analytics , and The ARwayKit SDK – for custom apps and integrations. out-of-box features include: ● Platform economies: Seamless integration with Creator Portal and ARway app.

Real Estate 96

Real Estate MarTech Retail Marketing 96

Martech Series

AUGUST 22, 2022

BeyondTrust, the leader in intelligent identity and access security, announced the BeyondTrust Platform, featuring a modern architecture that delivers unprecedented visibility of identities and access across an organization’s entire digital estate, from on-premises to cloud, hybrid and operational technology environments.

MarTech 88

MarTech Marketing 88

Martech Series

MARCH 7, 2023

Laserfiche’s new MuleSoft Certified Connector on the Anypoint Exchange help s companies create seamless digital experiences, faster Laserfiche — the leading SaaS provider of intelligent content management and business process automation — announced a new MuleSoft Certified Connector for Laserfiche.

Machine Learning 87

Machine Learning Electronics Healthcare Manufacturing 87

Martech Series

MARCH 2, 2023

There is a productivity crisis plaguing companies across the world, and organizations are being tasked to do more with less,” said Debbi Roberts, head of product at Quickbase. “We The new AI is intuitive to use and makes it easier to add new fields, create tables, and ultimately build apps in less time and with fewer clicks.

MarTech 85

MarTech Marketing 85

Martech Series

OCTOBER 21, 2022

Orion Governance, a leader in Metadata Management solutions and the provider of the Enterprise Information Intelligence Graph (EIIG), the foundation for a self-defined data fabric, announced today it has entered into a technology partnership with Qlik.® Orion enhances Qlik with automated data governance and trust propagation capabilities.

MarTech 81

MarTech Marketing 81

Martech Series

OCTOBER 10, 2022

a social platform and streaming service focused on development and deployment of America’s first SuperApp, Bebuzee announces the Company has completed a revolutionary global e-commerce called Shopping Buz on Bebuzee Super App. Super apps will intensify the already tough competition among banks for consumer mindshare and share of wallet.

MarTech 80

MarTech Marketing Advertising 80

Digiday

AUGUST 16, 2023

This week, Exverus Media and meat company John Soules Foods launched their first artificial intelligence chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this?

Media 54

Media Agency Food Retail 54

Martech Series

SEPTEMBER 21, 2022

Workforce insights embedded within Google Workspace apps empower employees to improve digital work habits and wellness as part of daily workflows. Research shows that constant interruptions from digital work tools can lead to declines in productivity, employee experience and well-being, resulting in higher employee attrition.

MarTech 88

MarTech Marketing 88

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Improved Product Development: Customer data can also be used to inform product development.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech Series

OCTOBER 4, 2022

New innovations include AARI for Every App, Process Discovery, Document Automation, Citizen Development, the Automation Pathfinder Program, and more. “The Automation Success Platform delivers intelligent automation to every employee and empowers IT and automation leaders to scale success.”

ROI 84

ROI MarTech Marketing 84

Martech

JANUARY 19, 2024

Email remains the dominant online messaging channel, but SMS messages and in-app notifications are also available to many marketers, and those channels aren’t as noisy (for now). Product recommendations. This is another area likely to be impacted by AI, which will allow for more intelligent automations and workflows in time.

A/B Testing 126

A/B Testing Marketing Machine Learning MarTech 126

Martech Series

MARCH 5, 2023

A specialized platform for analyzing and identifying performance indicators in smartphone applications A study on the Jazeera Paints app was released by Adjust, a platform that specializes in analyzing and detecting performance metrics for marketing campaigns in smartphone applications.

Communications 83

Communications MarTech Marketing Advertising 83

Martech Series

DECEMBER 18, 2022

million pre-seed round of funding towards app development and growth. The new phase will mark a significant milestone since the app’s introduction as it demonstrates the major investments dedicated towards the app’s innovation. Introduce new products in the market. Introduce new products in the market. “As

Entertainment 78

Entertainment Machine Learning MarTech Conversion 78

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. COPs also help businesses maximize ROI from investments in driving traffic to websites or mobile apps.

Conversion 98

Conversion Machine Learning A/B Testing Conversion Rate 98

Chief Martech

JULY 7, 2023

And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. Productiv is a SaaS intelligence platform that helps companies manage their tech stack. Granted, this was after a much larger jump in app diversity from 2021 to 2022. Tech stacks are going to shrink dramatically.

MarTech 91

MarTech Pop-Up Impressions Marketing 91

Martech Series

FEBRUARY 21, 2023

Contact center solution empowers enterprises with a well-integrated, safe option for providing superior omnichannel customer service Sinch, the Customer Communications Cloud, announced its Sinch Contact Pro solution, supporting omnichannel customer service at scale, is now an SAP Endorsed App available on SAP Store.

Communications 69

Communications MarTech Marketing 69

Martech Series

NOVEMBER 18, 2022

As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. It has changed the way people buy products as well. According to a survey, AI helps marketers boost sales (52%), improve customer retention (51%), and introduce new products successfully (49%).

Marketing 120

Marketing Machine Learning SEO Real Estate 120