Adweek

SEPTEMBER 19, 2022

"Inflation and interest rates are rising, supply chains are tightening and consumer sentiment is declining--yet businesses continue to add jobs and increase production," said Schneiderman, evp of business intelligence at the ad industry insights firm. So Advertiser Perceptions.

Advertising 188

Advertising 188

Martech

APRIL 11, 2024

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Even cooler, IMHO, the dogs in the ads are based on the viewer’s location and switched out in real-time when a dog is adopted.

MarTech 97

MarTech Audience Marketing Advertising 97

Ad Monsters

MAY 1, 2024

Throughout the show’s six-season run, we’ve had people play as themselves, as catfish, but we have yet to see artificial intelligence cosplay as a human being. Is this a reality that ad ops and rev op professionals should consider for the near future? How would an AI handle an ad or rev ops role?

Ad Ops 105

Ad Ops Machine Learning Ad Tech Communications 105

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

MarTech 82

MarTech Machine Learning eCommerce Communications 82

The Ad Tech Blog

APRIL 26, 2024

Moreover, the integration of AUIs into digital advertising platforms can lead to more targeted and relevant ad placements, improving both user satisfaction and advertising efficacy. For example, in e-commerce , AUIs can suggest products based on past purchases and browsing behavior, increasing the likelihood of purchase.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. Product content Optiwise.ai

Marketing 101

Marketing Machine Learning Conversion MarTech 101

Martech Series

JULY 26, 2022

Business Intelligence Group Recognizes VISIT Local with Top Sales and Marketing Technology Prize . The Business Intelligence Group named Reveal Mobile’s VISIT Local platform product of the year in the 2022 Sales and Marketing Technology Awards program, known as The Sammys. said Brian Handly, CEO of Reveal Mobile.

Ad Tech 90

Ad Tech Retail MarTech Conversion 90

Ad Tech Daily

JULY 25, 2022

Waymark, a pioneer in using artificial intelligence to scale up video production, today announced the next generation of its platform to allow TV and OTT companies to script, produce, and customize videos […].

Machine Learning 82

Machine Learning Ad Tech Media Agency 82

Digiday

SEPTEMBER 24, 2023

Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, jobs and content production and protection at the Digiday Publishing Summit in Key Biscayne, Fla., Execs were granted anonymity under Chatham House rules.

Conversion 94

Conversion Media Marketing 94

Martech

NOVEMBER 30, 2023

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades: CivicScience ’s Sage AI is designed to address trust issues surrounding artificial intelligence. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

Marketing 95

Marketing SEO Education Retail 95

Digiday

NOVEMBER 5, 2023

Originally published on May 29, 2019, this article has been updated to include an explainer video and to reflect Apple changing the name from Privacy Preserving Ad Click Attribution to Private Click Measurement in 2021. WTF is Privacy Preserving Ad Click Attribution Private Click Measurement?

Ad Click 86

Ad Click Conversion Media Marketing 86

Martech

NOVEMBER 3, 2023

So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. million promoting AI products and solutions through September 2023 — up from $10.9 Big spenders.

Communications 102

Communications MarTech Advertising Marketing 102

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

MarTech 104

MarTech Healthcare Impressions Agency 104

Martech Series

NOVEMBER 6, 2022

Blattner Technologies, a leading provider of Predictive Transformation services and tools in the Data Analytics, Artificial Intelligence, and Machine Learning industry, has announced the acquisition of OtherLeft. ” Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Machine Learning 106

Machine Learning MarTech Marketing 106

Martech Series

FEBRUARY 7, 2023

Tweet How can enhanced ad intelligence be used to transform the digital advertising journey? This often means finding an exciting new direction, creating technology-forward products that delight clients and developing high performing teams who accomplish things that they didn’t even think were possible beforehand.

MarTech 99

MarTech Media Advertising Agency 99

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

MarTech 107

MarTech eCommerce Conversion Media 107

Martech

APRIL 4, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. However, new generative AI technology will also be helpful to agencies, making content production more efficient and allowing them to better serve their clients.

Agency 111

Agency Public Relations Communications MarTech 111

VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. CEO Wayne Blodwell said the company aims to bridge this gap between ad spending and actual ad attention, focussing on brands and independent agencies.

Media 80

Media Click Through Rate Viewability Video Ads 80

Martech

MAY 2, 2024

Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category.

Pop-Up 110

Pop-Up Finance Marketing MarTech 110

Martech

MARCH 7, 2023

That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. Haleon was created last year out of a joint venture between GSK’s and Pfizer’s consumer products, which include Advil, Excedrin, Robitussin, Tums and other household brands. Why does the business want to have social intelligence?”

Media 74

Media eCommerce MarTech Conversion 74

Martech

MARCH 21, 2024

Now, this week’s AI-powered martech product releases and enhancements. Hightouch’s Campaign Intelligence is an AI-driven platform that lets marketers find trends in customer behavior and campaign performance directly from their data warehouse. Users can customize prompts and instructions to tailor their responses before posting.

MarTech 62

MarTech Audience Marketing 62

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Machine Learning 117

Machine Learning Shipping MarTech Impressions 117

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. ” Get MarTech!

Marketing 91

Marketing MarTech Audience 91

Martech

SEPTEMBER 8, 2023

They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. The solution includes: Unified customer data access in BigQuery: This allows marketers to build a holistic view of their customers by tapping into data from ads, sales, products, and other sources.

MarTech 116

MarTech Audience Marketing Media 116

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. year-over-year growth for lead ad submissions in 2023 compared to 2022. Meta saw 16.6%

Media 109

Media Marketing Machine Learning MarTech 109

Ad Tech Daily

JUNE 2, 2023

Experience isn’t a single […] The post Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics appeared first on Ad Tech Daily.

Ad Tech 82

Ad Tech Marketing Media 82

Digiday

DECEMBER 7, 2023

Rapid developments in artificial intelligence have led to a lot of new AI brand names. On Wednesday, Google added another AI name to the already crowded field: Gemini. ” Since ChatGPT became a breakout hit , names of numerous AI companies and products have entered the cultural vernacular from startups and giants alike. .”

Media 90

Media Marketing 90

Martech Series

OCTOBER 13, 2022

Adding support for Microsoft’s Intelligent Data Platform simplifies and accelerates data movement for enterprises. Fivetran, the global leader in modern data integration, announced an extended partnership and new product capabilities with Microsoft Azure to help joint customers accelerate their data-driven digital transformations.

MarTech 89

MarTech Marketing 89

VideoWeek

APRIL 11, 2024

One such model is contextual targeting, enabling advertisers to place ads that align with video content. ” But Qortex only added the.ai As a result, Rosenberg and business partner James Altschuler developed an “On-Stream” video advertising product, launching as CatapultX in 2019. to its domain last year.

Impressions 73

Impressions Advertising Cookies Media 73

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Why we care.

MarTech 95

MarTech Affiliates Conversion Marketing 95

Digiday

NOVEMBER 5, 2023

Artificial intelligence is improving every aspect of the game development process, all the way down to user acquisition. For years, mobile game developers have used user acquisition tools such as AppLovin’s AppDiscovery program to get their products in front of targeted demographic groups via mobile ads.

Mobile Ads 82

Mobile Ads Audience Media Marketing 82

Martech

MAY 1, 2024

It uses this comprehension to respond intelligently to the prospect and to pass the prospect onto the right human agent further down the funnel. “We We route visitors and potential sales leads to relevant conversation tracts, based on intent scoring, persona identification and product interest,” said Hansen.

Conversion 81

Conversion Communications MarTech Marketing 81

Martech

AUGUST 24, 2021

Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. She added, “From there, our internal team meets to review all the feedback saved in Wrike. And all of this is leading to reduced productivity.”. Adopting intelligent work management.

Machine Learning 120

Machine Learning MarTech Marketing Audience 120

Martech Series

JANUARY 19, 2023

Through this acquisition, Sprout will increase the power, breadth and automation of social listening, messaging and customer care capabilities with added sentiment analysis, natural language processing (NLP) and artificial-intelligence (AI).

Machine Learning 88

Machine Learning MarTech Communications Media 88

Basis

DECEMBER 1, 2023

Meanwhile, technology has continued its rapid advance: Artificial intelligence , which is forecast to grow globally in retail market size from $10 billion to $45 billion in the next decade, is powering retail data analysis and subsequent recommendation engines. Right now, RMN data is very siloed and lacks standardization.

Retail 64

Retail Marketing Food ROI 64

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. This feature is currently free to all new Constant Contact customers for a limited time. Get MarTech!

Ad Targeting 98

Ad Targeting MarTech Audience Media 98

Martech Series

OCTOBER 24, 2022

Spiny.ai (Spiny), an innovative content analytics, publisher intelligence, and advertising technology provider announced today that they had emerged from beta for a global product launch. and brings his wealth of experience in data and business intelligence to leading the company. Nyantekyi will serve as CEO of Spiny.ai

Ad Ops 75

Ad Ops Machine Learning Finance Audience 75