article thumbnail

Charting The Future of Retargeting on Mobile: Q&A With Remerge’s Maria Lannon

InMobi

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

article thumbnail

11 Tips That Will Increase Your App Retargeting ROI

InMobi

Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying? So what do you need to know in order to run amazing retargeting campaigns for your mobile app?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Take the Decision Fatigue Out of Your Ad Mix

MNTN

Marketers have a lot of options when it comes to ad platforms, with new opportunities popping up regularly. A consistent rubric will really help you evaluate and answer these questions on an ongoing basis…I’m sure we’re all familiar with setting out our annual media plan…and then something pops up. Is it brand safe?

Pop-Up 98
article thumbnail

TF1 and Westfield Offer Hybrid Digital/Physical Ad Campaigns

VideoWeek

The company also suggested live shopping events from a pop-up store within a Westfield centre, again with TF1 handling the video promotion, broadcast and replay components. In May, UK retailer The Range teamed up with Ideal World TV. The deal makes URW the latest shopping giant to bag itself a live commerce partner.

article thumbnail

Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. No matter what they’re whipping up in the kitchen, these eateries can communicate new menu items and promotions available within the region.

Agency 105
article thumbnail

4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. The horror trope I personally find most frustrating is when the protagonists decide to split up in the process of trying to escape and/or defeat the villain. Moral of the story?

article thumbnail

Is It a Fad or a Fit? How to Pick Your Next Ad Channel

MNTN

By outlining a set list of questions by which to judge an ad channel, you can accurately compare your options as they pop up, saving you time and giving each channel a fair analysis. Take a look to see if you can target based on personas, use your site data to retarget, or even target your ABM lists.

Pop-Up 98