Paleo AdTech

DECEMBER 10, 2023

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. The network’s profit came from its ability to pay less for (CPM x 1000) x CTR (we might call this eCPC) than it charged in CPC. This mechanism is known as arbitrage.

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Paleo AdTech

FEBRUARY 8, 2022

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. The network’s profit came from its ability to pay less for (CPM x 1000) x CTR (we might call this eCPC) than it charged in CPC. This mechanism is known as arbitrage.

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Lemonads

SEPTEMBER 18, 2020

AdsKeeper helps publishers monetize their ad inventory by displaying original content recommendations in the sidebar, meanwhile, it helps advertisers to acquire new audiences that perfectly match offers and works on a CPM basis, and has good advertisers throughout Europe! Intuitive Dashboard to set up and optimize campaigns.

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Lemonads

JULY 1, 2020

Established back in 2011, PropellerAds is one of the leading ad networks that stays up-to-date with the latest trends to provide the best features for all stakeholders in the affiliate ecosystem. Without further ado, let’s jump in! What is PropellerAds? Also, Propellerads boasts advanced auto-optimization ad formats: CPA Goal 2.0

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Lemonads

SEPTEMBER 10, 2020

With all these advertising platforms popping up, the biggest question above all is, which should we pick? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! That’s right! Let’s check some ad examples!

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Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). To join an algorithmic buy, publishers must sign up for an SSP.

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Lemonads

SEPTEMBER 13, 2020

In this Affiliate Marketing Case study, we will learn how the total absence of conversions can still be used for learning, we will set up simple budget rules to avoid ruining yourself during tests and how to organize your tests to make sure you never waste your time. How can I be sure to make the right choice?

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