Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. For the current Halloween campaign, the retailer drafted Super League Gaming to support the virtual 3D experience within Roblox. The three games where the Pop-up Shop appears are The Floor is Lava!,

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InMobi

JULY 19, 2021

For most of the last century, department stores such as Sears and big box retail outlets like Target and Walmart have dominated the retail store landscape in the United States. Specifically, we wanted to see who had these kinds of retail apps on their mobile devices, and whether there was room for improvement.

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VideoWeek

AUGUST 31, 2022

URW is a French retail property operator with 82 shopping centres around the world. The company also suggested live shopping events from a pop-up store within a Westfield centre, again with TF1 handling the video promotion, broadcast and replay components. In May, UK retailer The Range teamed up with Ideal World TV.

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Martech

APRIL 21, 2022

In addition to expanding the reach of Infosys’s client base in Europe and northeast Asia, oddity also strengthens consulting expertise in digital experience (DX) and e-commerce, helping companies to transform their digital footprints and update their retail channels. Traditional creative services need to be backed up by tech know-how.

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Digiday

JULY 10, 2023

The department store created an online and in-store pop-up shop on 59th Street in NYC featuring an exclusive Barbie collaboration with the retailer’s Aqua clothing brand, window displays, and a beauty-styling studio. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Ad Monsters

DECEMBER 16, 2022

New terms and practices pop out of the woodwork every couple of business days and sometimes it’s hard to keep up. In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. The ad tech industry is constantly evolving.

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More About Advertising

APRIL 26, 2023

House plants became very popular during the pandemic lockdowns, particularly with millennials on social media, and lots of D2C retailers popped up to meet demand. One of those businesses is Plant Drop, which now – thanks to McCann London – has an extra point of difference. They can help you select your plants based on.

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Martech Series

JULY 18, 2022

Part of AfterShip’s Family of Products, Automizely Marketing Saves Online Retailers Time by Automating Their Ecommerce Campaigns. Andrew Chan, AfterShip CMO, said that retailers preparing for a busy holiday season typically target customers with personalized emails with offers for discounts or free shipping.

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Digiday

MARCH 2, 2023

In particular, the role of chief AI officer is starting to pop up more across companies. Retail brand Levi’s is the exception, announcing a CAIO in 2019. Currently, this position exists largely at companies that already working in AI or tech.

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InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

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illumin

OCTOBER 30, 2023

Halloween has been growing in recent years, and now sits as the second-biggest retail holiday. The ad then turns to the future – showing off Google’s latest feature launch and sending a spooky message to smart-phones everywhere: “keep up or become tomorrow’s campfire story”. Only the holiday season is a bigger income generator.

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Ad Monsters

SEPTEMBER 23, 2022

The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data. Instead, they steer them in a way that makes them give up their most personal data. . The first suggestion is to consider the consumers needs and base ad and pop-up designs on those standards.

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Ad Monsters

FEBRUARY 7, 2023

A 2021 KPMG report on customer loyalty among retailers identified data-driven personalization as a key driver of brand loyalty, which bleeds into positive affinity, word-of-mouth marketing, and repeat purchasing.

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Digiday

JUNE 27, 2022

The article was first reported on, and published by Digiday sibling Modern Retail. Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth. Overall, website visits are up 68%.

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MNTN

APRIL 18, 2024

Thankfully, you can read up on ten of the best sales channels for Shopify right here to start boosting your revenue immediately: 1. Retail Selling your products in a physical location might not be feasible for every business owner. But you don’t have to rent a space in a mall to make use of retail as a sales channel.

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Martech

SEPTEMBER 16, 2022

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. To free them up, the company hired additional staff to manage day-to-day tasks. Transformation at scale. Allied Beverage is the largest liquor distributor in New Jersey, with annual sales well in excess of $1 billion.

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More About Advertising

NOVEMBER 21, 2019

Something troublesome keeps popping up just when you think it’s business as usual (if such a state still exists in such companies.) WPP is suing the former owners of digital retail media business Triad (based in St Petersburg.

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Martech

AUGUST 29, 2022

It is so strongly entrenched in American pop culture that this remains true even though the date is now almost always before Labor Day (this year it’s Aug. For those unfamiliar (we had to look it up), squishmallows are a type of stuffed animal that’s filled with memory foam to give it a different texture and weight,” he wrote. “Of

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Martech Series

JANUARY 9, 2023

With technology that transcends sectors, coming up with an outcome-yielding retail solution was more of an innovation than a challenge. It monitored a downtime (screen remaining idle) of 5 minutes on the Asian Paints PCs, post which the Pickcel application automatically popped up on screens and started playing the scheduled content.

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Marketing Pop-Up Retail MarTech 91

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups.

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Kevel

AUGUST 25, 2022

Low-quality video content and annoying pop-up videos can hinder the user experience. Sponsored listings: Sponsored listings appear commonly on retail media platforms and online marketplaces like Etsy, Amazon, and eBay. When watching a YouTube video on “writing tips,” Grammerly ads pop up. Valuable video ad types.

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Kevel

JULY 19, 2022

Low-quality video content and annoying pop-up videos can hinder the user experience. Sponsored listings: Sponsored listings appear commonly on retail media platforms and online marketplaces like Etsy, Amazon, and eBay. When watching a YouTube video on “writing tips,” Grammerly ads pop up. Valuable video ad types.

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More About Advertising

JUNE 17, 2016

Three campaigns in particular have popped up regularly: ‘McWhopper’ from Burger King, REI’s ‘Opt Outside’ from the US retailer and Harvey Nichols’ ‘Shoplifters.’ We’ve had lots of Top Tips For Cannes, interesting, we hope, even if you’re not into awards or Cannes.

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Digiday

JANUARY 26, 2023

Plenty of examples have already popped up in recent months. We believe that the future of metaverse environments is really to help augment retail in the buying experience for brands. That era, or what Tyler Moebius calls NFT 1.0 is rapidly coming to an end, as the 2.0

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MNTN

FEBRUARY 3, 2023

Original content was abundant, new channels popped up overnight, and the pandemic presented a perfect backdrop for regular TV watching. Despite this, signals from the market show that the living room isn’t giving up its crown quite yet. As of late, the TV and media landscape appears to be shifting. Data is the keyword here.

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Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. No matter what they’re whipping up in the kitchen, these eateries can communicate new menu items and promotions available within the region.

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InMobi

FEBRUARY 28, 2022

InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more.

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Martech Series

DECEMBER 29, 2022

Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Facebook – Meta. Coca- Cola.

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Basis

JANUARY 4, 2023

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% of total time spent with digital media in 2023 (up from 4.7% It seems like at every turn, there is something new, unpredictable and unfamiliar.

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AdvertiseMint

SEPTEMBER 26, 2023

Netflix Original branding is consistent in its: TV and YouTube ads Custom visuals on Instagram Email campaigns Landing pages Retail displays This omnipresence immerses consumers in the Netflix experience. IMC makes Netflix a lifestyle brand. It fueled talkability and brand love. Starbucks feels like a reliable friend anywhere you go.

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TechCrunch Ads

AUGUST 8, 2022

” The so-called “hopeless” cases include a mix of (smaller) media sites, popular retailers and local pages, per noyb’s spokeswoman. But it’s not the software itself that’s the issue — rather the complaints target deceptive settings it found being applied. de ; and streaming giant hbo.com. .”

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VideoWeek

FEBRUARY 23, 2024

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50 per share in cash.

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Digiday

JANUARY 4, 2023

For example, the agency is currently working with Prada to bring physical out-of-home experiences to its retail stores. “Ian has a sharply strategic mind and an acute understanding of the luxury, retail space,” said Chris Bugg, Prada Group, group communication director.

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Digiday

OCTOBER 25, 2022

. “This shift gives advertisers a greater opportunity to capture shoppers’ attention en route to retailers or in-store via OOH and digital OOH placements,” she said. But spending in Q4 2021 was up 37.4% In 2020, OOH ad spending plummeting by 29% , according to OAAA. year over year, including a 49.6%

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Digiday

SEPTEMBER 16, 2022

While not totally pulling the ripcord on social commerce, the short-form video app has announced its plan to streamline its commerce solution by creating three new advertising formats, with the aim of simplifying the process for marketers leading up to the busy Q4 holiday period of 2022. It’s a meaningfully different experience.”. billion).

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Martech

JANUARY 12, 2022

When you need to go back and ask for more, it can be on one topic that pops up on the site or in the app (or can be a short email).”. Take Netflix, which asks viewers to rate a movie or show up or down once it ends, which then shapes future recommendation for programming. The well-placed question can reap data dividends.

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Basis

SEPTEMBER 28, 2022

Below, catch up on all of today’s CPG advertising “need-to-knows:” the challenges imposed by the last few years’ instability, the broader trends and shifts shaping the industry, and the interplay between these trends and today’s economic landscape. This year (and the year before…and the year before that…) has been a wild ride.

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