Basis

SEPTEMBER 28, 2022

Below, catch up on all of today’s CPG advertising “need-to-knows:” the challenges imposed by the last few years’ instability, the broader trends and shifts shaping the industry, and the interplay between these trends and today’s economic landscape. This year (and the year before…and the year before that…) has been a wild ride.

Advertising 52

Advertising Pop-Up Retail Mobile Search 52

Single Grain

FEBRUARY 1, 2023

Mailchimp ) On average, the online retail industry has a conversion rate of 3%. on search engines and $90.80 HubSpot ) Landing pages aren’t used as much as pop-ups to collect customer info: Landing pages make up 5.1% of all enabled sign-up forms, compared to pop-ups that make up about 66% of all sign-up forms.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Statista ) The retail industry invests the most money in digital advertising. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. Get A Free Consultation. million units to 26.1

Marketing 145

Marketing SEO Conversion Audience 145