AdExchanger

JUNE 21, 2023

The post How Dormant Newsletter Subscribers Can Become An Unexpected Revenue Boost appeared first on AdExchanger. The dormant subscribers Daily Voice has reactivated so far this year are more engaged and attract higher CPMs for their impressions than its wider subscriber base.

Impressions 103

Impressions Media 103

AdExchanger

AUGUST 13, 2023

Years ago, as the tide turned against top digital publishers like BuzzFeed, Vice and HuffPost, there was a minor renaissance of small or one-person publishers with a podcast and newsletter. The post Is The Rise Of Indie Newsletter Writers And Podcasters Just Another Bubble? appeared first on AdExchanger.

Advertising 98

Advertising 98

Adweek

JANUARY 17, 2023

1, as people across the world drew up their lists of 2023 resolutions, The New York Times published a content series called the 7-Day Happiness Challenge, aimed to support and capitalize on the commitments. Launched by The Times' Well desk, which has seen upticks in audience and advertiser demand, the Challenge offered seven.

Audience 256

Audience Advertising 256

AdExchanger

DECEMBER 28, 2023

This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.

70

70

Digiday

JANUARY 16, 2024

TheSkimm plans to reach its goal of 1 million subscribers to its wellness newsletter, Skimm Well, by the end of 2024. The newsletter currently has 100,000 subscribers after launching six months ago. The company declined to share how many total newsletter subscribers TheSkimm has (though it had over 7 million subscribers in 2022 ).

Audience 86

Audience Media Marketing 86

AdExchanger

OCTOBER 20, 2022

Continue reading » The post Let’s Just Watch Something Already; Have We Reached Peak Newsletter? Going Nowhere FAST Streaming TV services want people to pick a show already. Too often, viewers peruse a. appeared first on AdExchanger.

Ad Exchange 102

Ad Exchange GDPR 102

AdExchanger

FEBRUARY 16, 2023

Welcome to the inaugural dispatch of AdExchanger’s Commerce Newsletter. The post The First Edition Of AdExchanger’s Commerce Newsletter, And We Go For Max Effect appeared first on AdExchanger. This is James Hercher, AdExchanger’s senior editor and commerce industry beat reporter.

70

70

AdExchanger

AUGUST 4, 2022

Continue reading » The post Game Apps Get Tougher For Ad Tech; Is The Newsletter Apocalypse Nigh? appeared first on AdExchanger.

Ad Tech 104

Ad Tech Ad Exchange 104

Digiday

SEPTEMBER 28, 2022

As companies like The New York Times and The Washington Post experiment with personalizing their homepages to get readers to consume more articles, publishers are also tweaking newsletters to serve readers’ specific interests and behaviors — but to varying degrees of success. Email personalization can drive readers to websites.

Click Through Rate 67

Click Through Rate Machine Learning Food Conversion 67

Ad Monsters

DECEMBER 19, 2022

Email newsletters are one surefire way to achieve both those things, plus they offer pubs a sweet opportunity to earn alternative revenue. . Advertiser Perceptions found that from August 2021 to August 2022, the number of marketers who advertised with newsletters rose from 37% to 65%. Thinking Outside the Box . billion this year.

Retail 97

Retail Entertainment eCommerce Audience 97

Digiday

MARCH 23, 2023

At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, publishers that center around producing newsletters say they are growing their subscribers to those emails and the ad revenue they are attracting with them. This growth could be due to a variety of factors.

Advertising 72

Advertising ROI Media Brand Awareness 72

Digiday

MARCH 27, 2023

Newsletter publishers have shown resilience during the advertising slowdown, maintaining ad revenue and email subscriber growth. Puck will have 26 full-time employees when Lauren Sherman starts at the company this week to author a new fashion-focused newsletter called “Line Sheet.”

Fashion 52

Fashion Media Marketing Advertising 52

Digiday

JULY 27, 2023

However, those fears — at least according to three publishers that have built their businesses around newsletters — have since abated. Unlike the murkiness that marketers face , the impact to newsletter publishers’ email analytics hopefully won’t be that impactful after all, they said. Continue reading this article on digiday.com.

Media 62

Media Marketing 62

Exchange Wire

JULY 20, 2022

From Friday 22 July, ExchangeWire will be bringing you an all new, improved weekly newsletter: The Stack. The post Sign up to The Stack: ExchangeWire’s all-new weekly newsletter appeared first on ExchangeWire.com.

MarTech 52

MarTech Media Ad Tech Advertising 52

Digiday

OCTOBER 10, 2022

A year after The Washington Post debuted a short newsletter (also available in audio form) called “The 7,” the publication is expanding the franchise with a podcast format this fall and a more specific, local version for people in the Washington, D.C, It has almost 900,000 newsletter subscribers, O’Lear said.

Viewability 69

Viewability Ad Inventory Audience Entertainment 69

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Pressure on newsletter publishers. Pressure on newsletter publishers. The iOS 15 problem.

Media 63

Media Brand Lift Click Through Rate Brand Awareness 63

Adweek

APRIL 27, 2024

The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David Plotz. The company is not profitable, and the revenues are relatively small for an 80-person outlet.

Media 256

Media Marketing 256

Digiday

JUNE 2, 2022

Vox Media is working on identifying the titles, newsletters and franchises that are primed for the addition of shopping content, either by adding that content to existing newsletters or creating separate e-commerce newsletters. What newsletters do they have going? This conversation has been edited and condensed.

Audience 51

Audience Media Retail Conversion 51

Adweek

NOVEMBER 2, 2022

The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington, D.C., Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business.

Entertainment 347

Entertainment Advertising 347

Adweek

MAY 22, 2023

Since retooling its newsletter strategy in 2019, the Vox Media title New York Magazine has seen its email readership--as Succession's Kendall Roy might say--go supersonic.

Media 192

Media 192

Adweek

MARCH 21, 2024

The network will reach over 190 million people monthly--including web traffic, social audience and newsletter subscribers--with the majority of.

Audience 277

Audience Media 277

Adweek

MAY 25, 2023

The nationwide network of free, local newsletters from Axios, called Axios Local, has slowed its rapid expansion, citing the need to grow its existing readership and monetization capabilities before launching into new markets, according to a person familiar with the matter.

Marketing 254

Marketing Media 254

Adweek

DECEMBER 12, 2023

The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek.

Healthcare 288

Healthcare Finance Media 288

Digiday

AUGUST 15, 2023

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media and social media — to identify key trends and best practices in our CMO Strategies series.

Retail 54

Retail Advertising Media Marketing 54

AdExchanger

APRIL 24, 2024

Hey Readers, Welcome back to the AdExchanger Commerce Newsletter. This week, we’ll take a dive into the financials and outlook of Ibotta, the Walmart-backed shopping app that IPO’d last week.

Retail 104

Retail Media Marketing 104

AdExchanger

APRIL 18, 2024

Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we pull no punches in discussing a major change to how and where US consumers shop online. For Americans, the “Made in China” tag on most items they own is as familiar as baseball or apple pie.

101

101

Ad Monsters

SEPTEMBER 14, 2022

Email newsletters and alerts present an opportunity to build and leverage a publisher’s owned and operated media, first-party data, and addressable logged-in audiences to provide greater value to advertisers by connecting them with the audiences they want to reach. Email Newsletters May Be a Publisher’s Solution.

Cookies 105

Cookies Impressions Audience Advertising 105

Digiday

APRIL 28, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Users entering the experience will be greeted with a new storefront showcasing virtual twins of select physical items sold at real-life Walmart stores. Continue reading this article on digiday.com.

Shipping 100

Shipping Media Marketing 100

AdExchanger

MAY 1, 2024

Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we’re catching up with Shopify, which, in the past couple of years, quietly became one of the most important players in online advertising, despite rarely being thought of in the category.

Advertising 67

Advertising Audience 67

AdExchanger

FEBRUARY 1, 2024

I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. Hi readers! And why not start with a bang. This week, we’ll consider the possibility that, perhaps, the first-party data revolution is a dud.

138

138

AdExchanger

FEBRUARY 21, 2024

Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke from a coma today, Walmart announced plans to acquire TV manufacturer Vizio on Tuesday in a $2.3

Manufacturing 125

Manufacturing Media 125

AdExchanger

MARCH 20, 2024

Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know.

Retail 105

Retail Media Advertising Marketing 105

Digiday

NOVEMBER 27, 2023

Email click-through rates would seem to be a simple metric for email service providers to calculate to help publishers and advertisers determine newsletter performance: Of the number of emails sent, what percentage of recipients clicked a link in the email. Continue reading this article on digiday.com.

Click Through Rate 79

Click Through Rate Advertising Media Marketing 79

Digiday

APRIL 30, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. But what some people may not know is that he also coached in the NHL. In his four seasons coaching the Phoenix Coyotes, they didn’t make the playoffs once. Continue reading this article on digiday.com.

Media 69

Media Marketing 69

AdExchanger

FEBRUARY 16, 2024

Welcome to the AdExchanger Commerce Newsletter. Hey Readers! This week, I’m examining how the era of standalone walled gardens and content fortresses has given way to new forms of ad platform partnerships. I think of these partnerships as “sky bridges” because they aren’t open advertising integrations.

Retail 113

Retail Media Advertising 113

Digiday

APRIL 30, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. “Pepsi has always been a believer and a driver of culture,” Eric Melis, PepsiCo’s international beverages CMO told Digiday. Continue reading this article on digiday.com.

Media 78

Media Marketing Advertising 78

Digiday

APRIL 28, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Firstly, MediaMath’s widely held status as the first DSP in digital media—at one point, it was also valued at $1 billion—indicates that success in the sector is not solely dependent on innovative technology.

Ad Tech 80

Ad Tech Media Marketing 80