AdvertiseMint

JANUARY 19, 2025

These companies, spanning various industries from tech and automotive to consumer goods and pharmaceuticals, are leaders in brand visibility and consumer engagement. Their advertising strategies include significant investments in digital and traditional media.

Pharmaceuticals 52

Pharmaceuticals Advertising Healthcare Audience 52

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 134

Media Pharmaceuticals Impressions Audience 134

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. KM: Let’s imagine you’re a pharmaceutical company with a drug that treats a very specific condition.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies. The post 2024 Trends for Healthcare and Pharmaceutical Marketers appeared first on Basis Technologies.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

AdExchanger

AUGUST 8, 2024

If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink your approach. There’s never been a better moment to use these powerful channels to promote your brand – especially if you’re in the health care and pharmaceutical space.

Pharmaceuticals 98

Pharmaceuticals Marketing Media 98

Ad Tech Daily

SEPTEMBER 23, 2024

This innovative pharmaceutical advertising […] The post Simulmedia Debuts Cross-Channel Offering to Help Pharma Marketers Achieve Maximum Reach and Efficiency appeared first on Ad Tech Daily.

Pharmaceuticals 105

Pharmaceuticals Healthcare Marketing Ad Tech 105

Digiday

JANUARY 21, 2024

And no, this doesn’t sound like the usual corporate green spiel; the pharmaceutical giant appears to be actually strapping in for the heavy lifting in cutting emissions. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Pharmaceuticals 92

Pharmaceuticals Media Advertising Marketing 92

Ad Monsters

MAY 10, 2023

Being a teacher taught Sturino how to interact with people, deal with situations, and simplify concepts – skills he regularly uses as VP of Data and Analytics at media agency Good Apple. “I The post AdMonsters Ops Keynote Mark Sturino: Leveraging AI for Media Buying and Selling appeared first on AdMonsters.

Media 97

Media Pharmaceuticals Audience Agency 97

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

Pharmaceuticals 95

Pharmaceuticals Healthcare Advertising Marketing 95

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

Media 82

Media Pharmaceuticals Advertising Marketing 82

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

Impressions 67

Impressions Pharmaceuticals Healthcare Marketing 67

Digiday

FEBRUARY 21, 2024

Pfizer has developed its own generative AI platform and named it after the pharmaceutical giant’s founder. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Charlie,” named after Pfizer co-founder Charles Pfizer, is now in the process of rolling out to the entire organization.

Pharmaceuticals 100

Pharmaceuticals Marketing Agency Media 100

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. But we haven’t seen any true tangible shift in the way that the media connects to users, in the way that it performs for the brands that we work with on the platform.”. Another is that it occupies a unique place.

Advertising 127

Advertising Pharmaceuticals Audience Media 127

Martech

OCTOBER 23, 2023

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. LinkedIn: Shelly DeMotte Kramer (14.7K

Pharmaceuticals 126

Pharmaceuticals Electronics Healthcare MarTech 126

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

illumin

APRIL 4, 2025

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. This surge underscores the tournament’s value for television advertising and athlete social media sponsorships. Through the second round of the NCAA Mens tournament, games averaged 9.4

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

Martech Series

JULY 26, 2022

Tealium’s focused approach to the pharmaceutical industry will increase marketing success for some of the world’s largest brands by connecting the online and offline HCP journey.” ” Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies.

Healthcare 105

Healthcare Pharmaceuticals Communications MarTech 105

Martech

APRIL 1, 2022

“This is critical for modern marketers who increasingly want to buy all of their media programmatically, through the same, unified platform,” Markman said. “In Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods.

Advertising 109

Advertising Pharmaceuticals Food Entertainment 109

Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 69

Media Audience Pharmaceuticals Agency 69

Digiday

JUNE 13, 2022

As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible, but without rushing too fast. What’s also clear is no one media agency is rushing the process.

Agency 69

Agency Media Pharmaceuticals Education 69

Martech

JUNE 3, 2024

The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Horizontal software marketing is inherently less industry-specific.

Marketing 133

Marketing Pharmaceuticals Banner Food 133

Martech Series

AUGUST 9, 2022

The top categories for new measurement solutions were automotive, consumer packaged goods, telecommunications, quick service restaurants and pharmaceuticals. One hundred and seventy-five advertisers were engaged with TV publishers in the use or testing of new measurement solutions.

Pharmaceuticals 90

Pharmaceuticals MarTech Advertising Marketing 90

Martech

MARCH 30, 2022

The rapid changes in consumer behavior brought about by the pandemic highlighted this issue, according to Betsy Schneider, director, media at Bain & Company. “We like to say that we fall in love with a problem, not with the technology that we’re addressing.”. Identify the business challenges first.

Marketing 112

Marketing Pharmaceuticals MarTech Cookies 112

Digiday

FEBRUARY 8, 2023

Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. targeting restrictions can be even stricter, said Hyun Lee-Miller, vp of media. “We While the U.S. And in some cases outside of the U.S.,

Agency 69

Agency Media GDPR Pharmaceuticals 69

Ad Monsters

OCTOBER 18, 2022

While OOH used to make up less than 5 percent of clients’ media plans, it now eats up anywhere from 20 to 30 percent. OOH also consistently maintained the fastest growth rate throughout Q3 of 2022 and saw top industries using the OOH format, including pharmaceuticals, entertainment, media and technology.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Martech Series

OCTOBER 1, 2022

Most recently, Barnhart was President of Global Medical Products & Supply Chain at Cardinal Health, a Fortune 500 pharmaceuticals distributor, medical/lab products manufacturer, and healthcare data services provider.

Retail 98

Retail Real Estate Pharmaceuticals Food 98

Ad Monsters

MAY 8, 2023

For example, we see companies leveraging this partnership to measure the impact of marketing on prescription volumes in a HIPAA-compliant way and adjust their campaigns’ targeting and media channel mix to improve results. YY: How does Datavant help organizations securely connect health data?

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

More About Advertising

OCTOBER 18, 2021

Even though marketing scored an overall 64% on Kantaqr’s Inclusion Index, ahead of the next highest sector, Health and Pharmaceuticals. So that’s all right then? The post Marketing still needs to do more in diversity stakes says WFA first appeared on More About Advertising.

Pharmaceuticals 52

Pharmaceuticals Marketing Advertising Finance 52

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Using behavior insights from search intent data, website behavior and social media metrics puts you in your consumers’ shoes so you can truly understand them.

Healthcare 109

Healthcare Pharmaceuticals Audience Conversion 109

Martech

DECEMBER 1, 2023

Inside each channel, the division may go even further: Inbound: Two BDRs are responsible for website leads, five for paid advertising, two for social media platforms, etc. While unifying them can be tough, start small with specific landing pages for each of your services, retargeting ads and tailored social media advertising campaigns.

Marketing 111

Marketing Communications Pharmaceuticals Conversion 111

VideoWeek

DECEMBER 10, 2024

They both work extensively across the creative and media sides of advertising. On the media side, Omnicom’s OMG houses OMD, PHY and Hearts & Science, while IPG Mediabrands owns UM, Initiative, Mediahub, Kinesso, and Magna. Experiential marketing is another area where IPG’s offering is bigger than Omnicom’s.

Pharmaceuticals 52

Pharmaceuticals Healthcare Retail eCommerce 52

VideoWeek

MAY 31, 2023

billion, with media price inflation driving growth, as the Japanese business predicted in December – effectively making ad spend flat in real terms. By category, Dentsu anticipates significant slowdown in the automotive and pharmaceutical sectors, falling from over 16 percent growth in 2022 to 5.3 percent in May 2022 and 3.5

Pharmaceuticals 59

Pharmaceuticals Agency Media Audience 59

Digiday

JULY 31, 2022

There were advertising cuts across the largest online media owners over the last quarter — some more severe than others, of course. Even so, all the big online media owners were wary of how pervasive this ad pullback could get. That was clear in the earnings updates from the big online media platforms.

Pharmaceuticals 72

Pharmaceuticals Pop-Up Agency Food 72

Martech

MARCH 1, 2024

Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. Remember, it does require a larger initial investment in customer acquisition, as you need to discuss and agree upon the nature of the perpetual arrangement at the outset.

Marketing 133

Marketing Pharmaceuticals Manufacturing MarTech 133

Martech

JANUARY 27, 2023

Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA. Companies in highly regulated industries like healthcare and finance are restricted not only in what they can say but the context of what they say and how they can say it.

GDPR 139

GDPR Marketing Pharmaceuticals Healthcare 139

Digiday

NOVEMBER 3, 2022

Retail, auto, financial and pharmaceutical services are of particular interest. Dentsu International on Thursday partnered with publisher Decrypt Media to launch its first Web3 Center of Excellence to provide learning programs for employees and clients. Increasing Web3 education. Focusing on metaverse goals.

Education 69

Education Agency Pharmaceuticals Retail 69