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EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand

Adweek

Staff at WPPs media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leavejust days after the companys high-profile rebrand.

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Dick’s Sporting Goods Names David Young to Lead Its Retail Media Business

Adweek

Dick's Sporting Goods has a new executive to lead its retail media network. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently.

Retail 262
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WPP Prepares to Kill Off GroupM Name to Make Way for WPP Media

Adweek

GroupM, which manages $63 billion worth of media budgets, is set to become WPP Media.

Media 270
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EXCLUSIVE: Publicis Nabs Coca-Cola U.S. Media Business From WPP

Adweek

Publicis Groupe has snagged The Coca-Cola Company's media and data business in the U.S. and Canada from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial.

Media 304
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media

Adweek

According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek's chief brand and community officer.

Media 317
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T-Mobile’s Acquisition of DOOH Provider Vistar Media Adds to Its Ad Platforms

Adweek

Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal.

Media 306