AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? What is it about Facebook advertising that makes it work so astonishingly well?

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. What is CTV advertising? Talking about the CTV advertising meaning, CTV (Connected TV) refers to any type of device that can connect to the internet and support digital video streaming.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

AdvertiseMint

MARCH 11, 2024

A Custom Facebook Audience is a type of audience you can create for your advertising campaigns on Facebook using your own data. You can use this data to tailor your advertising to individuals familiar with your brand and make your ads more relevant and effective. What Is a Custom Facebook Audience? Customer list audience.

Audience 52

Audience Retargeting Conversion Rate Conversion 52

MNTN

AUGUST 1, 2023

To make the most of your marketing dollars, you need an effective strategy based on your goals. Attracting customers at the top of the buyer funnel will require different language and tactics than when you’re marketing at the bottom of the funnel. What Is Upper-Funnel Marketing? What Is Lower-Funnel Marketing?

Marketing 52

Marketing Retargeting Conversion Audience 52

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Hatzenbuhler started by highlighting that at MNTN, we’re B2B marketers ourselves, and therefore understand what boxes an ad channel must tick to be effective.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. Unlike traditional advertising methods, where you pay for exposure, PPC ensures you’re investing in real, tangible engagement.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Karola Karlson

JANUARY 2, 2023

In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How Does Targeting on Instagram Work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

MNTN

JUNE 27, 2022

Javidan-Nejad, MNTN’s Director of Performance Marketing, shared the best practices any paid search marketer can take to the larger screen. From campaign set-up to where to find a test budget, he demonstrated that paid search marketers already have the tools in place to add this new channel.

A/B Testing 52

A/B Testing Retargeting Audience Conversion Rate 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-impression (PPM).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

MAY 17, 2023

For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you might’ve thought about sales and marketing as separate functions. While sales and marketing are indeed interrelated, they do have different objectives. What Is a Marketing Funnel?

Marketing 52

Marketing Retargeting Brand Awareness Conversion 52

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Why is this CTV advertising surge happening? And what does it mean for marketers?

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

InMobi

JUNE 20, 2019

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. What Do Mobile Games Get Right About App Marketing? Most game devs are both publishers and advertisers, at once. Let’s say you just developed a new game.

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Basis

JULY 7, 2023

A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Digiday

NOVEMBER 30, 2022

As competition continues to heat up in digital video and creator marketing, some marketers and agency execs believe YouTube may have lost some steam in its effort to scoop up streaming and TV ad dollars. Due to TikTok’s rapid growth in the U.S.,

Retargeting 59

Retargeting Agency Media Impressions 59

InMobi

MAY 24, 2018

It was a fun and insightful event, bringing together some of the brightest minds in the mobile advertising and marketing space. In addition, extensive A/B testing allows you to fine tune your data and gain an ever deeper understanding of your customer base. have come to dominate the market.

Retargeting 52

Retargeting A/B Testing Advertising Marketing 52

PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. The CBD market has been a hot topic over the last several years, with experts projecting astronomical growth. The market didn't meet its 2020 projection, but it still greatly expanded. Advertise Your CBD Products as Health and Wellness Solutions.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

InMobi

MAY 16, 2017

InMobi was proud to be an official partner of this year’s MAU Vegas event, organized by Grow.co , joining many of the world’s top minds in the mobile app marketing space to discuss the latest trends and technologies in the market today.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As there are a lot of DSPs in the market, how to choose the right one?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

DECEMBER 20, 2023

Today, Connected TV (CTV) is a performance marketing channel, right alongside paid search and social media. Those digital roots mean marketers can use the skills and strategies they’ve been using across other platforms to find success on CTV. So how exactly does this work? But you don’t have to completely start over.

Marketing 52

Marketing Retargeting Audience Video Ads 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

AdvertiseMint

FEBRUARY 1, 2024

Neglecting A/B Testing. Ad fatigue How To Optimize Your Facebook Advertising Campaigns Understanding how to effectively optimize Facebook ads can help you boost your conversions. Leverage demographics, interests, and behaviors to precisely narrow your audience. Use A/B Testing. Leverage retargeting strategies.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. Keeping marketing and sales data in a single space facilitates efficient lead management and communication tracking.

Marketing 100

Marketing Communications Pharmaceuticals Conversion 100

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4 Buzzvil analyzed the 5.4

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Marketing & Data Services : Wunderman, web.com , Reprise Media.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Basis

MARCH 14, 2023

but it’s doubly so for marketers. Add in the fact that it’s tough to know who precisely is in front of a TV set at a given moment, and it’s clear that, much like the broader marketing landscape , CTV is complex. And, it remains one of digital advertising’s fastest-growing channels , with CTV ad spend projected to hit $31.77

Advertising 77

Advertising A/B Testing Audience Viewability 77

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. In pay-per-click marketing , keywords matter more. Enter PPC consulting.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Ad Wisey

MAY 13, 2022

Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Here are a few insights from the HubSpot marketing review : 68% of marketing managers say that paid advertising is “very important” or “extremely important” to their general marketing strategy.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Lemonads

SEPTEMBER 13, 2020

In this Affiliate Marketing Case study, we will learn how the total absence of conversions can still be used for learning, we will set up simple budget rules to avoid ruining yourself during tests and how to organize your tests to make sure you never waste your time. How can I be sure to make the right choice?

Affiliates 52

Affiliates Conversion Rate CPA Marketing 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52