Smart Insights

NOVEMBER 24, 2023

Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector.

Pharmaceuticals 97

Pharmaceuticals Marketing Healthcare 97

Martech

APRIL 28, 2025

CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market. The reallocation from search and display highlights marketers prioritizing CTV’s targeting and reach capabilities. Notably, CTV is shown to drive high ad engagement rates for pharmaceutical ads.

Marketing 99

Marketing Pharmaceuticals Retail Video Ads 99

Martech Series

OCTOBER 18, 2022

Designed for use across all audiences and at every stage of the commercialization process, Elevalt serves as the foundation of the company’s data-driven approach to pharmaceutical marketing. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Pharmaceuticals 98

Pharmaceuticals Marketing Healthcare MarTech 98

Adweek

NOVEMBER 14, 2022

Douglas was previously director of global multichannel marketing at pharmaceuticals company Merck. Carolyn currently serves on the board of Coca-Cola and was previously president of Instacart and vp of the global business group at Meta. Now retired, Carolyn.

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Pharmaceuticals Marketing 246

Basis

JANUARY 11, 2024

Pharmaceutical marketers today have their work cut out for them. Amidst all this technological transformation, however, a key marketing tenet remains true: To market effectively, you must know your consumers. It’s hard to discuss the pharmaceutical industry without looking at the 7.4

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

Adweek

MARCH 26, 2025

Julies merch drop is the latest example of the brand taking an unusual marketing approach for a pharmaceutical company.

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Pharmaceuticals Marketing 177

Martech

JULY 26, 2024

This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Email marketing solutions are required but should not be overutilized.

MarTech 115

MarTech Pharmaceuticals Social Advertising eCommerce 115

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 75

Pharmaceuticals Healthcare Media Brand Lift 75

Ad Tech Daily

SEPTEMBER 23, 2024

NEW YORK — Simulmedia is excited to announce a powerful new offering within its TV+ Advertising Platform, specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns.

Pharmaceuticals 105

Pharmaceuticals Healthcare Marketing Ad Tech 105

AdExchanger

AUGUST 8, 2024

If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink your approach. There’s never been a better moment to use these powerful channels to promote your brand – especially if you’re in the health care and pharmaceutical space.

Pharmaceuticals 98

Pharmaceuticals Marketing Media 98

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. Beyond that, it’s important for health and pharma marketers to maintain a mixed-funnel approach in their campaigns.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech Series

JANUARY 11, 2023

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.

Healthcare 96

Healthcare Pharmaceuticals Demand Side Platform Marketing 96

Basis

DECEMBER 1, 2023

With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable. This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

AdvertiseMint

JANUARY 19, 2025

In today’s fast-paced market, the top global advertisers are those that successfully balance massive marketing budgets with innovative strategies. These companies, spanning various industries from tech and automotive to consumer goods and pharmaceuticals, are leaders in brand visibility and consumer engagement.

Pharmaceuticals 52

Pharmaceuticals Advertising Healthcare Audience 52

Martech Series

JULY 14, 2022

Nephron Pharmaceuticals Corporation selects Revaly as their design collaboration tool. Nephron Pharmaceuticals Corp., Revaly will save our company millions of dollars by having better design feedback earlier in the process,” said Lou Kennedy , Owner and CEO of Nephron Pharmaceuticals Corporation.

Pharmaceuticals 103

Pharmaceuticals Manufacturing Shipping Education 103

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. In the past, though, they’ve steered clear of influencer marketing. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Pharmaceuticals 95

Pharmaceuticals Healthcare Advertising Marketing 95

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Marketing 133

Marketing Pharmaceuticals Banner Food 133

Digiday

FEBRUARY 21, 2024

Pfizer has developed its own generative AI platform and named it after the pharmaceutical giant’s founder. Since last year, Pfizer has been developing a new AI platform to help with content supply chains and while also overhauling the company’s entire marketing workbench. Continue reading this article on digiday.com.

Pharmaceuticals 100

Pharmaceuticals Marketing Agency Media 100

Martech

MARCH 30, 2022

But understanding your goal before purchasing technology, isn’t how some marketers operate. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. This isn’t only because marketers have a fondness for the shiny and the new. Cesar Brea of Bain and Co.

Marketing 112

Marketing Pharmaceuticals MarTech Cookies 112

AdExchanger

JANUARY 16, 2024

Did you know the US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers?

Pharmaceuticals 125

Pharmaceuticals Communications Advertising Marketing 125

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

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GDPR Marketing Pharmaceuticals Healthcare 139

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

Impressions 67

Impressions Pharmaceuticals Healthcare Marketing 67

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Marketing 133

Marketing Pharmaceuticals Manufacturing MarTech 133

Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. TripleBlind, the leader in privacy-enhancing computation (PEC), announced a technology and go-to-market partnership with SEQSTER PDM Inc.

Pharmaceuticals 98

Pharmaceuticals Healthcare GDPR MarTech 98

Seth Godin

SEPTEMBER 3, 2023

We’re tempted to take the “free” case of bottled water that the local market is offering, without considering what’s going to happen to those bottles when we’re done with them. And while it’s easy to overregulate the testing and distribution of pharmaceuticals, it’s even easier to underregulate them.

Pharmaceuticals 139

Pharmaceuticals Marketing 139

Martech Series

NOVEMBER 29, 2022

The Leader in Intelligent Animated Video Creation Software Expands Operations to Fulton Market Tech Hub, Growing Geographic Footprint, Leadership Team, and Enterprise Customer Base in the Midwest. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Marketing 96

Marketing Pharmaceuticals Education Communications 96

Martech

MARCH 28, 2022

Beauty (74%) and pharmaceutical (73%) were close behind. Get the daily newsletter digital marketers rely on. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%. Unsurprisingly, B2B was the desktop leader at 78%. Processing.Please wait.

Pharmaceuticals 98

Pharmaceuticals Electronics MarTech Marketing 98

Digiday

JANUARY 21, 2024

And no, this doesn’t sound like the usual corporate green spiel; the pharmaceutical giant appears to be actually strapping in for the heavy lifting in cutting emissions. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Pharmaceuticals 92

Pharmaceuticals Media Advertising Marketing 92

Martech Series

JULY 14, 2022

This reinforces RightData’s commitment to the market and capitalizes on its recent Series A investment from Level Equity. Siva has held key positions in technical leadership across areas such as healthcare, pharmaceuticals, and consulting.

Pharmaceuticals 116

Pharmaceuticals Machine Learning Healthcare MarTech 116

Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. Keeping marketing and sales data in a single space facilitates efficient lead management and communication tracking.

Marketing 111

Marketing Communications Pharmaceuticals Conversion 111

Martech Series

AUGUST 25, 2022

By giving each brand or product its own unique invisible markings, StegVision prevents fake products and counterfeit items from easily entering the market and being sold as originals. Marketing Technology News: MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut.

Pharmaceuticals 98

Pharmaceuticals Machine Learning Fashion Shipping 98

Martech Series

NOVEMBER 18, 2022

” Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. QualSights is used by various Fortune 500 clients in CPG, pharmaceutical, technology and other industries to help with product innovation, renovation and optimization. In addition to the overall rank of No. 2 in the Midwest.”

Pharmaceuticals 105

Pharmaceuticals eCommerce MarTech Marketing 105

Martech Series

JULY 6, 2022

Marketing Technology News: Sensor Tower Grows Executive Leadership as It Scales for the Next Era in Digital Intelligence. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. Welcoming a talent like Erin to the Weave leadership team is not just a pleasure, it’s an honor”.

Pharmaceuticals 98

Pharmaceuticals Communications MarTech Retail 98

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marketing Consultation . No banners on mass-market websites.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. And maybe they shouldn’t be seen just as “cannabis consumers.”. And QSR [buyers are] a huge consumer of this type of data.”.

Media 82

Media Pharmaceuticals Advertising Marketing 82

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future.

Pharmaceuticals 126

Pharmaceuticals Electronics Healthcare MarTech 126