Basis

SEPTEMBER 28, 2022

To say the landscape for consumer packaged goods (CPG) marketers is complicated feels insufficient. Now, inflation is shifting consumer spending, and brand loyalty is faltering. The explosion of retail media networks has shifted the way that consumers shop and interact with products online. Consumer Demands Are Evolving.

Advertising 52

Advertising Pop-Up Retail Mobile Search 52

VideoWeek

SEPTEMBER 2, 2022

Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. The company also snapped up two advertising executives from Snap during a period of turmoil for the Snapchat owner (more on that below), “poaching two people that lent the social media company credibility with brand marketers,” according to Reuters.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Mobile Search 83

Mobile Search Machine Learning Advertising Manufacturing 83

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites? Over 52 of all web page traffic globally comes from mobile.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

illumin

JUNE 7, 2019

New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. Here are just a few things marketers can focus on: Think Big. Looking back on past Pride month marketing efforts, many brands went out on a ledge. Make an Impact.

Non-Profit 69

Non-Profit Mobile Search Audience Communications 69

InMobi

AUGUST 21, 2013

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting every business and travel industry is no exception.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

InMobi

DECEMBER 30, 2012

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile tops Gartner top ten strategic technology trends for 2013.

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40

InMobi

FEBRUARY 19, 2016

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. Why does mobile advertising work for brands? Source: Mashable.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Ad Ops Hero

JANUARY 27, 2021

Display & Video 360 (formerly known as DoubleClick Bid Manager), MediaMath, AppNexus, LiveRamp and DataXu are some well-known demand side platforms available in the market. On the demand side platform, it starts searching the ad campaigns that matches with the user behavior data received through ad request.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Why this shift to mobile?

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

JULY 29, 2013

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. So what does it mean for the marketers?

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

InMobi

MARCH 12, 2013

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? Smartphone penetration has now crossed the majority threshold in the US.

Advertising 40

Advertising Retail Mobile Search Mobile Ads 40

InMobi

JANUARY 3, 2013

The mobile phone is emerging as the most used digital device by a big margin, and this trend is only expected to continue: This is corroborated by several surveys that show a steady increase in mobile media consumption. While Koreans consume an average of 5.7 hours of media per day, mobile media consumption accounted for 34.7%.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

VideoWeek

DECEMBER 9, 2022

In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Top Stories. Amazon Rolls Out TikTok-Style Shopping Feed. Inspire will appear as a lightbulb-shaped icon at the bottom of the Amazon app, the company revealed.

Food 52

Food Ad Tech Media Agency 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. Get A Free Consultation.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Single Grain

FEBRUARY 1, 2023

By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. on search engines and $90.80

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

SEO 98

SEO Click Through Rate Conversion CPC 98

Single Grain

AUGUST 2, 2019

A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers. When consumers are searching for a local service, they’ve often already made the decision to buy. In fact: 50% of “near me” searches result in a store visit.

SEO 111

SEO Banner Mobile Search Impressions 111

Single Grain

JANUARY 16, 2023

In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking. Mobile SEO Stats. Voice Search Stats. of total website traffic comes from organic search. ( Search Engine Journal ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JANUARY 8, 2024

The digital age has transformed how we seek and consume information, with search engines being at the forefront of this revolution. Central to the mechanics of these search engines is the Search Engine Results Page (SERP), a term that, while familiar to many, holds layers of complexity and significance.

SEO 52

SEO Machine Learning Mobile Search Marketing 52

Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. adults using mobile devices is only growing.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. And with a whopping 63,000 searches done per second , Google is the place to do it. In fact: Google has 90.46% of the search engine market share worldwide.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing 145

Marketing SEO Conversion Audience 145