Clearcode

NOVEMBER 6, 2023

As the world continues to embrace the convenience and excitement of online shopping, the e-commerce market has soared to unprecedented heights, causing a remarkable shift that’s transforming how businesses reach their potential customers and interact with their existing ones.

Retail 90

Retail Media Advertising Manufacturing 90

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox.

MarTech 111

MarTech eCommerce Retail Marketing 111

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

MarTech 97

MarTech eCommerce Conversion Rate Healthcare 97

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 118

Retail Media Cookies GDPR 118

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Eagle Eye’s EagleAI uses retailers’ existing customer data to generate personalized promotions for consumers at scale. Get MarTech! The post AI-powered martech releases and news: Jan.

MarTech 105

MarTech Affiliates Retail Brand Awareness 105

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 108

Retail Media eCommerce GDPR 108

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It’s about making sure your marketing technology investments are more than just fancy tools. When different tools in the martech stack don’t communicate or share data effectively, leading to silos of information.

MarTech 114

MarTech Fashion Retail Communications 114

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 103

Retail Media eCommerce ROI 103

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. Ecommerce marketers are taking note of this shift in timing. Ecommerce marketers are taking note of this shift in timing.

Retail 112

Retail eCommerce Manufacturing MarTech 112

Martech

MAY 15, 2024

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The post The state of digital customer experience appeared first on MarTech. Download the report to learn more.

Retail 102

Retail Marketing MarTech 102

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. When those retailer channels are available, marketers are more likely to try them out.

Marketing 118

Marketing Retail Education MarTech 118

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 93

Retail Media Ad Inventory MarTech 93

Martech

AUGUST 11, 2023

Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. The market is fragmented, and CTV ad investment is mainly being drawn from existing budgets,” said Alex Brownsell, WARC Media’s head of content, in a release. CTV vs. retail media. growth for CTV this year.

Retail 92

Retail Media MarTech Advertising 92

Martech Series

FEBRUARY 9, 2023

The partnership blends the best-of-breed features of the leading mobile wallet marketer with the innovations of a trusted all-in-one digital marketing platform to deliver the best customer loyalty channel for businesses of all sizes. We share the desire to help brands optimize the engagement with their customers.

Retail 89

Retail Communications MarTech Marketing 89

Martech Series

NOVEMBER 29, 2022

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today?

MarTech 83

MarTech Marketing Communications Retail 83

Martech Series

DECEMBER 27, 2022

With the AOS platform available on Google Cloud, leading retailers will be able to seamlessly access and deploy AOS to facilitate advertising sales operations and analytics as they scale their digital retail businesses. Operative AOS on Google Cloud, designed for Retail Media Networks, is targeted to launch in early 2023.

Retail 81

Retail Media MarTech Advertising 81

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

A/B Testing 106

A/B Testing Marketing Machine Learning Retail 106

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Why we care.

Retail 98

Retail Media ROI MarTech 98

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Get MarTech! The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech.

Retail 113

Retail Media Viewability Ad network 113

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. What should marketers do more of through 2023 to drive brand value and customer experiences?

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks. Retail data.

Retail 96

Retail Media Agency MarTech 96

Martech Series

SEPTEMBER 23, 2022

America’s largest powersports aftermarket retailer will join customer data platform BlueConic to discuss its omnichannel marketing efforts across its family of brands. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

MarTech 91

MarTech eCommerce Media Marketing 91

Martech Series

OCTOBER 1, 2022

Qurate Retail GroupSM, a world leader in video commerce (“vCommerce”) across linear TV, ecommerce sites, digital streaming and social platforms, announced that Scott Barnhart has been appointed Chief Operating Officer (COO), effective immediately. Rawlinson II, President and CEO of Qurate Retail, Inc.

Retail 87

Retail Real Estate Pharmaceuticals Food 87

Martech Series

JANUARY 16, 2023

Today at NRF, the retail industry’s largest event, Lucidworks and Google Cloud announced a significant expansion of their partnership. Lucidworks combined its Fusion technology with Google Cloud’s Retail Search (GCRS) solution to deliver an elevated online product discovery experience.

Retail 81

Retail eCommerce MarTech Conversion 81

Martech Series

NOVEMBER 16, 2022

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority: _. Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. I have been in marketing my entire career—over 25 years ( ouch!

MarTech 104

MarTech Retail Communications Marketing 104

Martech Series

JULY 22, 2022

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention. Marketing Technology News: VeraViews Included on IAB Global Vendor List.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. According to the company, more than 40 percent of shopping queries in search mention a brand or a retailer.

Advertising 113

Advertising Marketing Retail Ad Inventory 113

Martech Series

JANUARY 5, 2023

The company more than doubled its revenue, customers served, and headcount; adding key executives and global markets. In this climate where brands must drive profitability across multiple retailers, CommerceIQ drives cost and team efficiencies by helping brands consolidate their technology stack across all of these business areas.

eCommerce 90

eCommerce Retail MarTech Marketing 90

Martech

NOVEMBER 29, 2022

Online retail sales set records on Black Friday and Cyber Monday. Dig deeper: Marketers need to be ‘always-on’ for holiday shopping. internet retailers. online retailers. However, retailers won’t complain if that’s the worst sales news this month. Get MarTech! Cyber Monday total online sales. Adobe : $11.3

Retail 101

Retail MarTech Marketing eCommerce 101

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 112

MarTech ROI Healthcare Finance 112

Martech Series

OCTOBER 14, 2022

Aiello brings more than 20 years of global experience in HR with technology, retail, and fashion brands. Rawlinson II, President and CEO of Qurate Retail, Inc. Qurate Retail Group is part of Qurate Retail, Inc., Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan.

Retail 81

Retail Fashion eCommerce MarTech 81

Martech Series

OCTOBER 4, 2022

Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Ciprian joins Cognitiondigital.io The cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Martech

OCTOBER 13, 2022

Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Retail media networks aren’t just happening at retailers. That’s where the real value in retailers’ first-party data can be found.

Retail 98

Retail Media Demand Side Platform Ad network 98

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Get MarTech! Why we care.

Retail 92

Retail Media eCommerce Food 92

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

Martech

AUGUST 19, 2022

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Get MarTech! In your inbox.

MarTech 111

MarTech Marketing Retail 111

Martech

MAY 19, 2022

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Get the daily newsletter digital marketers rely on. 26% Top 150 retailers and restaurant chains have a dedicated loyalty app. 48% Retailers and restaurant chains offer some form of personalization.

MarTech 104

MarTech Retail Marketing 104