Adweek

OCTOBER 13, 2022

Volkswagen (VW) Group finds itself in a competitive market in the automotive after-sales sector which includes servicing and parts. It's a lucrative part of the business, so it decided to poach from competing garages using some inspiration from Greek mythology.

Agency 246

Agency Marketing 246

Adweek

AUGUST 8, 2022

The automotive customer service experience is truly a relationship-based consumer experience. According to company forecasts, online sales of parts and accessories will make up a $40 billion total addressable market by 2030. With the expansion of an online presence, General Motors is allowing this consumer relationship to flourish.

Marketing 245

Marketing 245

Martech Series

FEBRUARY 2, 2023

Thought leaders in streaming automotive advertising set to join forces around the topic “Leave Broadcast Behavior Behind.” This groundbreaking event is geared towards brands and agencies that manage automotive marketing budgets.

Media 84

Media Education MarTech Audience 84

Martech Series

OCTOBER 4, 2022

Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. Before that, he served as National Sales Manager at CarPaper, and before that Regional Manager at Redline Automotive.

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Fuel Lines

FEBRUARY 6, 2020

This is a guest article written by J ohn Paul Strong , the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers. And it hasn’t gone without notice. Twitter.

Agency 292

Agency Communications Advertising Marketing 292

Martech Series

JANUARY 29, 2023

Affinitiv , the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing, primarily focused on websites.

SEO 92

SEO Retail Communications MarTech 92

Digiday

APRIL 15, 2024

Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers. In 2024, NRG has announced new partnerships with Samsung Galaxy and Panda Express, in addition to building on partnerships with automotive companies announced in late 2023.

Media 85

Media Marketing Advertising 85

Martech Series

NOVEMBER 11, 2022

a prominent brand and pioneering platform dedicated to serving New Economy participants in China, announced it has entered into a strategic cooperation with FutureCar, a leading North American media platform focusing on the automotive industry, particularly the New Energy Vehicle (NEV) sector. 36Kr Holdings Inc. ,

Media 83

Media Manufacturing Machine Learning Electronics 83

Martech Series

FEBRUARY 1, 2023

“We are seeing momentum build in Marchex’s automotive vertical, driven by rapid adoption of dealers and expanding relationships with OEM partners,” said Ryan Polley, Marchex Chief Operating Officer.

Conversion 86

Conversion Manufacturing MarTech Marketing 86

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Martech Series

MARCH 7, 2023

Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads. Orbee’s Campaign Analytics provides the automotive ecosystem an analytics solution with no dependencies on third-party reporting systems.

MarTech 88

MarTech Marketing Media Advertising 88

Martech Series

NOVEMBER 22, 2022

Marketing Technology News: Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands. Greta Cutulenco, CEO and co-founder of Acerta, said: ‘Automotive manufacturers are facing increasing challenges as the industry moves towards electrification with more sophisticated sensors and electronics in every vehicle model.

Manufacturing 81

Manufacturing Machine Learning Electronics Shipping 81

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

ROI 96

ROI Marketing Communications MarTech 96

Martech Series

NOVEMBER 4, 2022

The Company has secured this loan to fund an unplanned and extraordinary growth opportunity associated with its automotive and vehicular dealership software platform. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. “We Marketing Technology News: The Modern Marketer Is Closer Than You Think.

Finance 99

Finance Communications MarTech Marketing 99

Martech Series

MARCH 7, 2023

Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads. Orbee’s Campaign Analytics provides the automotive ecosystem an analytics solution with no dependencies on third-party reporting systems.

Marketing 74

Marketing MarTech Media Advertising 74

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Martech Series

AUGUST 4, 2022

Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of its Automotive Studio. With this new offering, the company aims to become the bridge the automotive industry needs toward mobility and digital revolutions.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Fuel Lines

MARCH 22, 2018

Prospects seek out marketing providers for their expertise. . It’s a typical agency with a diverse portfolio of clients, but Ernie has recently carved out a niche focusing on automotive OEM suppliers. The agency is located in the heart of automotive country and they have a lot of work in this category. Facebook. ?Email

Agency 254

Agency Communications Education Audience 254

Martech Series

JANUARY 18, 2023

CallRevu , an industry leader in automotive call monitoring and analytics, has forged a strategic partnership with Dealer Identity by Volie to protect dealership reputation with number verification to prevent negative labeling and call blocking. Marketing Technology News: CertiK Releases Web3 Security Report 2022.

MarTech 85

MarTech Marketing 85

Digiday

FEBRUARY 7, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The opportunity has expected potential for big brands this coming Sunday; the 2022 Super Bowl, for Spanish-speaking audiences, achieved a record of 1.9 million viewers for the Telemundo network. Continue reading this article on digiday.com.

Audience 87

Audience Media Marketing 87

Martech Series

SEPTEMBER 7, 2022

Marketing Technology News: WordPress VIP Names Scaleflex as its Technology Partner. Hans-Jürgen Désor, CEO, iWedia , said: “As we project towards autonomous driving step-by-steps reality, it is increasingly clear that automotive OEMs must address customers’ need for more of quality content. Audi, Renault, or Toyota.

MarTech 75

MarTech Media Marketing Advertising 75

Aronson Ads

MAY 15, 2023

In this article, I aim to explore the relationship between product placement and the automotive industry — how they correlate, what the future of automotive product placement looks like, and how this can benefit both large companies and society. Are you interested in learning more about EVs and the automotive industry on the job?

Entertainment 74

Entertainment AutoMobile Brand Awareness Media 74

Martech Series

JANUARY 30, 2023

Dealer OMG , a tech-enabled leading automotive social marketing service provider focused on delivering advanced social media solutions to dealerships and OEMs, is proud to introduce vinAMP, a comprehensive marketing platform. and combines it into our unique vinAMP.ID and combines it into our unique vinAMP.ID

Conversion Rate 83

Conversion Rate Marketing Cookies MarTech 83

Ad Monsters

APRIL 2, 2024

Retailers and travel brands will contribute to the boon by increasing ad spend by 9%; automotive will spend 6% more over 2023. Media as Revenue Generator Economic historians have long advised that down markets are a great time to advertise , and brands that spend while others cut back stand to gain big market share.

Non-Profit 119

Non-Profit Banner Retail Media 119

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Marketing 68

Marketing Communications Audience Cookies 68

Martech Series

JULY 13, 2022

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Jeff Bogaski as the new Chief Revenue Officer for the company. With Jeff’s extensive automotive background, he will strengthen our executive team and help us accelerate that growth.”.

MarTech 94

MarTech Marketing 94

AdExchanger

SEPTEMBER 29, 2022

Automotive marketers were among the first major advertisers for legacy television. Now, they're ditching their age-old audience demos for first-party audience data like everyone else.

Audience 103

Audience Advertising Marketing 103

Martech Series

NOVEMBER 17, 2022

Video, texting and engagement leader TruVideo announced due to tremendous growth, industry veteran Mike Boyle has joined the team as Director of North American Automotive Sales. ” Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

ROI 59

ROI Communications MarTech Conversion 59

Martech Series

JUNE 2, 2022

Atlanta-based PureCars , a leading provider of digital marketing technology and services for automotive dealers, today announced that industry veteran Stephane Ferri has joined the company as Chief Executive Officer. In addition, Mr. Ferri has held senior leadership positions at Cox Automotive Inc.

Retail 52

Retail MarTech Marketing Advertising 52

Digiday

NOVEMBER 6, 2023

With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Every $1 we represent for a client used to go four ways.

Retail 90

Retail Media Advertising Cookies 90

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96

Martech Series

JANUARY 29, 2023

This new identity framework can now be utilized across the automotive industry to empower dealers, agencies, and OEMs to identify and engage with their customers and “invisible” website shoppers at a scale and level never before possible. . This problem represents nearly 40% of in-market shoppers.

Retargeting 87

Retargeting Cookies Advertising Agency 87

Martech Series

FEBRUARY 8, 2023

AutoAnything, one of America’s largest and fastest-growing online retailers of specialized automotive products, has partnered with Blue Meteor, a leader in product information management, to accelerate new product introduction and product updates from its suppliers.

Retail 86

Retail Impressions MarTech Marketing 86

AdPulp

MARCH 13, 2023

We don’t pitch creative ideas to marketing directors, or CMOs. It’s what they call “Tier 2 Automotive” — so the focus is on selling […] The post Northwest Ford Dealers Show How Survival Is Easier With A Nearby Getaway Vehicle appeared first on Adpulp.

Advertising 76

Advertising Marketing Agency 76

Martech Series

JANUARY 6, 2023

The company offers rapid prototyping, production parts, and end-use products for a number of industries, including aerospace, automotive, medical, and consumer products. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Manufacturing 89

Manufacturing MarTech Audience Marketing 89

Martech Series

MARCH 7, 2023

PureCars , the leading customer data and marketing platform for automotive dealers, announced it has achieved 2023 Premier Partner status, the highest tier of the Google Partners program. Google recently recognized the achievements of top-performing digital marketing partners across the globe.

MarTech 86

MarTech Agency Marketing Advertising 86

Digiday

JUNE 27, 2022

Automotive as an advertising category isn’t in that group. In February, when inflation fears started to get louder, spending of the top 10 automotive advertisers on linear ad impressions in the U.S. And automotive marketers thought they had it bad last year. by automotive advertisers, according to iSpot.TV

Advertising 61

Advertising Media Impressions Manufacturing 61