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Roku Launches Roku TV in Germany

Martech Series

To share media from a mobile device to a Roku TV, consumers can use the free Roku mobile app or mirror their screen using Airplay 2 or Miracast. Maintenance-Free Smart TV Platform for Manufacturers. Marketing Technology News: Social Media Trends in APAC: Engagement May Cost More, But Social Care Helps Brands Stand Out From….

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Telly is Seeing Social Budgets Coming into CTV

VideoWeek

And the company says this first-party data is bringing budgets from social media into CTV. ” The firm analysed the data it collected from the first 400,000 users and found they modelled the US Census on geographic distribution, gender and ethnicity, suggesting the user base mirrors the wider population.

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Did martech break B2B marketing?

Martech

Marketers became disillusioned as the higher-ups shifted the goal post quarter after quarter, demanding more efficiency, more leads and more volume across the board — even though marketing is not magic, and we were never able to manufacture demand out of thin air. Dark social. A cookieless future.

MarTech 112
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The Living Room Still Reigns Supreme

MNTN

Mergers between networks are now the norm, content budgets are slashed, and TikTok has breathed new life into social media. Up until this point, Roku smart TVs have been licensed through third-party TV manufacturers such as TCL and Hisense. As of late, the TV and media landscape appears to be shifting. Data is the keyword here.

Pop-Up 98
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The WIR: Billionaires Back French Video Startup Brut, Twitter Merges with Musk’s Shell Firm, and S&P Raises its US Ad Spend Forecast

VideoWeek

Disney+ Ad Tier Arrives on Roku Disney+ with ads is now available on Roku, the device manufacturer announced this week. The Week for Publishers Search Drives News Traffic as Social Declines Search remains the dominant referrer of traffic for news websites, Press Gazette has found, now accounting for around 35 percent of referrals.

Media 98
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Metaverse and B2C Brands: 2022 Highlights

Martech Series

Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. The social network’s parent company, Facebook, Inc., Burberry therefore produces opulent digital experiences that mirror the state of their region right now.

Fashion 129
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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

The social media firm is also planning further redundancies, which could bring the company’s headcount below 2,000, according to people familiar with the matter. In attempts to recoup the advertising losses, Twitter is offering free ad space by matching ad spend up to $250,000, the Wall Street Journal revealed.

Ad Tech 98