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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

Higher-ups want us to do more with less (efficiency). Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. Most of what manufacturers demand is internal.) With new free AI tools popping up weekly, “shadow AI” could become the new MOps headache.

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Forsman turns Volvos into cameras in new safety campaign

More About Advertising

Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with agency Forsman & Bodenfors, this time by enlisting award-winning photographer Barbara Davidson to take pictures using its car safety camera, a device that tells the car to brake if there’s a pedestrian or accident in. (..)

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Where is Digital Marketing Headed?

Martech Series

Suppose you are watching the Walking Dead and suddenly one of the undead from the show pops up in your living room through your phone. Then, as a menu pops up, they can select which character they prefer to walk around the living room. These type of ad experiences are a far cry from the static banner ads of the early web.

Marketing 118
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The Living Room Still Reigns Supreme

MNTN

Original content was abundant, new channels popped up overnight, and the pandemic presented a perfect backdrop for regular TV watching. Despite this, signals from the market show that the living room isn’t giving up its crown quite yet. As of late, the TV and media landscape appears to be shifting.

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Gen Zs and Baby Boomers Alike Agree—Brand Sustainability Messaging Matters

MNTN

Beloved pop group Coldplay has even done its part to go green. Made up primarily of YouTube videos featuring popular content creators, the campaign appealed to Gen Z by giving tips on how to start their own business. With the help of sustainability partner DHL, Coldplay committed to reducing CO2 emissions by 50% on their current tour.

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15 cutting-edge tools every B2B marketer should know

Martech

And it supports the data needs of the entire firm, from manufacturing to finance. Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. OK, I’ll stop griping.

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Setting business up in the metaverse can be challenging, and especially for companies who built their presence around consumable commodities. Coca- Cola.

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