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The Living Room Still Reigns Supreme

MNTN

Original content was abundant, new channels popped up overnight, and the pandemic presented a perfect backdrop for regular TV watching. Despite this, signals from the market show that the living room isn’t giving up its crown quite yet. As of late, the TV and media landscape appears to be shifting.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50

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The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

And while in the past digital ad revenue growth has helped partly make up for TV losses, digital ad revenues were also down year-on-year from €83 million last year to €76 million this year. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. percent overall.

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Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients?

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The WIR: Netflix Announces Price and Measurement Partners for Ads, EU Prepares Major Antitrust Fine for Google, and Roku Unveils Smart Home Product Line

VideoWeek

The streaming company has also paired with Nielsen to use its Digital Ad Ratings (DAR) in the US, starting in 2023 and eventually reported through Nielsen ONE Ads. The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. action, drama, romance, sci-fi),” said Peters.

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