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A quick guide to in-game advertising, the next game changer for marketers

illumin

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. In essence, IGA is programmatic advertising for video games.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. In essence, IGA is programmatic advertising for video games.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50 per share in cash.

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The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

And while in the past digital ad revenue growth has helped partly make up for TV losses, digital ad revenues were also down year-on-year from €83 million last year to €76 million this year. Snapchat says First Story could reach up to 50 million users in the US daily. percent overall. Read more on VideoWeek.

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Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. WL platforms can be easily compared to already existing programmatic platforms; the difference is that such a platform, in fact, is the property of the brand.

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