Martech Series

AUGUST 24, 2022

Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers. Kura’s optics are uniquely capable of: Up to 150-degree field-of-view, a world record for waveguide type displays and 9 times the viewable area of current market leaders.

Machine Learning 84

Machine Learning Viewability Manufacturing MarTech 84

Martech Series

NOVEMBER 16, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Ad Monsters

JANUARY 12, 2024

” – Cathy Oh, Head of Marketing, Samsung Electronics America “Viewability is top of mind for us as it is a crucial CTV metric. Open measurement unlocks full cross-screen viewability measurement using the same underlying expectations and specifications across CTV, mobile, and desktop devices.

Viewability 93

Viewability Electronics Retail Audience 93

Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. Viewability Tracking. Marketing Technology News: Building Brand Loyalty: Transparency in Marketing.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Ad Monsters

APRIL 5, 2024

Regardless of your brand’s market, if you’re running an ad campaign, we can provide insights into its compliance at various levels: campaign, publisher, and individual impression. While Europe offers various lawful bases for data processing, consent remains vital, especially in advertising and marketing. AB: The U.S.

GDPR 88

GDPR Impressions Machine Learning Viewability 88

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories.

Audience 105

Audience Cookies Machine Learning Viewability 105

InMobi

FEBRUARY 19, 2018

The InMobi webinar, thus, was focused on helping marketers Understand the top 7 trends for 2018 in mobile marketing; Gain awareness of the top 5 challenges every marketer is bound to face; And prepare for a mobile-first 2018 Mobile marketing is the next big thing While the consumer obsession with smartphones rises, marketers are not far behind.

Viewability 52

Viewability Machine Learning Marketing Advertising 52

VideoWeek

SEPTEMBER 16, 2022

.” The study will focus on three distinct areas: Differing definitions of attention and emotion, their relationship to direct measures of neurometric response, and their validity as tools for creative evaluation and as predictors of market performance of ads or content.

Advertising 72

Advertising Machine Learning Viewability Media 72

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Apart from personalizing the ads themselves, marketers can benefit from the targeting capabilities of programmatic platforms.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

MobileAds

DECEMBER 5, 2020

Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts. DCO allows creative teams to assemble ads more effectively by working with machine learning to optimize the best performing ads. However, in reality, DCO is, in fact, a subset of programmatic creatives. .

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places.

Viewability 68

Viewability Healthcare A/B Testing Food 68

InMobi

MARCH 1, 2022

As mobile in-app advertising (and digital advertising overall) becomes more privacy focused, some of the data that marketers previously relied upon is either increasingly unavailable or is not as reliable as it once was. But even amidst this wider shift, there are still many different sources of knowledge available to mobile marketers.

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

Digiday

NOVEMBER 7, 2022

Used to have an amazing culture, unsure of the future,” said a machine learning engineer at the company. Documents were usually open and viewable. A software engineer wrote “recent changes in management are causing a lot of uncertainty and stress from people being let go or quitting.” All of our calendars were open.

Machine Learning 68

Machine Learning Viewability Communications Media 68

Monetize More

MAY 9, 2023

Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. Enjoy increased ad performance with our machine-learning and finger-printing algorithms, and we proactively monitor and optimize your ad performance to maximize your ad revenue.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

InMobi

JANUARY 25, 2022

Even though Android users are a highly valuable audience in their own right, many mobile marketers have historically seen a higher return on their investment when targeting iOS users. And in markets like the U.S., For these kinds of campaigns, success was measured using KPIs like viewability rate, video completion rate, etc.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

InMobi

JULY 22, 2019

InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand safety with in-app media buying platforms and how both companies are working to improve trust and transparency.

Machine Learning 52

Machine Learning Viewability Impressions Media 52

Digiday

JANUARY 22, 2023

While machine-learning tools have saved time and brain-crunching for many on the data/research side of the industry, AI tech took serious steps just recently into the content and even creative side of media. The global digital advertising market in 2023 is expected to reach $681.39 The tentative and early answer seems to be yes.

Media 65

Media Agency Pop-Up Machine Learning 65

InMobi

DECEMBER 20, 2019

The industry has made major strides in its fight against fraudsters in 2019, and our team of mobile marketing and advertising experts expect this push to continue throughout 2020. In 2019, marketers lost an estimated $13 billion to app install fraud. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

JULY 8, 2021

Considering a 25-30% opt-in rate for US, that's still equivalent to 30 million people on iOS , putting the combined total addressable market at more than 160 million devices. And in Android-first markets like India and Indonesia, the total numbers are even greater. For opted-out iOS inventory, focus on contextual targeting.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

InMobi

SEPTEMBER 11, 2019

Does it leverage machine learning in any capacity? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space. Do you use specialized or omnichannel DSPs? Let us know on social media!

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126

illumin

JUNE 25, 2019

Don’t panic – we’ve put together a handy guide to help you plan your marketing strategy. Today, legal cannabis is being prescribed as a treatment for chronic pain and illness and is providing an incredible investment opportunity for companies that want to take advantage of the growing (pun intended) market. Let’s get started.

Advertising 69

Advertising Viewability Retargeting Audience 69

illumin

OCTOBER 26, 2018

It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. According to Statista , legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 billion USD this year alone).

Advertising 40

Advertising Machine Learning Viewability Ad Exchange 40

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Visibility signals measure impressions’ validity, including metrics such as viewability and time-in-view.

Viewability 104

Viewability Impressions Machine Learning Conversion Rate 104

Lemonads

DECEMBER 2, 2020

monthly unique users - more than any other native provider; Unmatched Inventory Quality : rest easy with publisher-direct, bot-free, brand-safe & guaranteed viewable inventory; High performance: optimize creative performance with AI-powered, built-in machine learning. Greatest Native Reach: with a reach of 220MM+ U.S.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

VideoWeek

JULY 18, 2022

The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. percent since January, as global economic conditions continue to dent the advertising market. percent, a drop of 0.4 The Week in TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. A lot more machine learning, which is making an impact in the desktop world, will come over to mobile. the list goes on and on.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Smart-Hub

APRIL 12, 2024

On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. By calculating CTR, marketers can not only analyze the effectiveness of their ads but also make more informed decisions regarding their budgets.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

MAY 9, 2023

We’re seeing huge disrupting trends in the digital marketing space. The company used a machine learning algorithm to analyse thousands of names and determine which ones were most likely to resonate with customers in different regions. million views , 15k likes and 182 comments. This space is only just getting started.

Machine Learning 98

Machine Learning Video Ads Audience Viewability 98

Basis

JULY 6, 2022

Marketers can set the algorithm to focus on either placement-level or domain-level data. After a learning period, AO adjusts the bid prices depending on how a particular domain and/or placement is performing. It can either increase the bid or stop bidding altogether on under-performing domains and placements.

Impressions 71

Impressions Machine Learning CPM Viewability 71

Basis

AUGUST 30, 2022

And while TV’s gotten complicated for everyone, the impact on marketers has been even more pronounced. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. CTV ads are high-quality, non-skippable, and 100% viewable. Series, doc, or movie?? Why the explosion?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digiday

JUNE 5, 2022

The entire digital landscape is under scrutiny, even though executives reached for this story agreed marketers aren’t yet penalizing energy hogs. They set the standard for the market, and that is causing a seismic shift throughout the market,” said O’Kelley. notably Australia and western Europe.

Media 64

Media Ad Tech Machine Learning Viewability 64

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Programmatic advertising is based on complex algorithms and evolved through machine learning. Ad Viewability Ads that aren’t viewed do not generate revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52