Adweek

SEPTEMBER 14, 2023

Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process.

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Media 290

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. That said, Apple and Google have both ended the practice of listening to recordings made by these devices. ” Why we care. When Siri, Alexa, et al., Get MarTech!

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Conversion Marketing SEO MarTech 115

Adweek

NOVEMBER 22, 2023

Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called "Live the Music." The social feature Shaker allows groups of friends to create.

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AdExchanger

DECEMBER 17, 2023

Most marketers insist that’s not the case, and their use of other targeting signals has gotten so sophisticated that it just feels like your […] The post Actually, Your Phone *Is* Listening To You; Google’s Quiet Enhanced Conversion Update appeared first on AdExchanger.

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Adweek

NOVEMBER 27, 2023

Have you ever had someone complain about you to others, but never actually talk to you about it? It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That's where JUV Consulting comes in. JUV was founded in 2016 by three close friends, and has since.

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Marketing 275

Adweek

JUNE 24, 2022

It's been a decade since consumers began conversing with voice-activated assistants Siri and Alexa. In all that time, brands have continued to struggle to find their own voices in this sonic revolution. Mastercard believes it's cracked the code on breaking through.

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Conversion 292

AdExchanger

OCTOBER 17, 2022

Podcast listeners bear a striking resemblance to CTV audiences. The majority (62%) of weekly podcast listeners regularly stream ad-supported content, according to research from Acast, a podcast monetization and distribution.

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Audience Advertising 104

More About Advertising

SEPTEMBER 18, 2023

When the airwaves are awash … The post Listen up: another winner from Specsavers first appeared on More About Advertising. Its big area currently is hearing, offering hearing aids from £495 (they often cost thousands) so it’s reminding us of the joys of ordinary, everyday sounds when you can hear them properly again.

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Agency Advertising 59

Adweek

NOVEMBER 30, 2022

Audio streaming platform Spotify unveiled this year's Spotify Wrapped Wednesday, and it is highlighting Latin artist Bad Bunny as this year's most streamed artist globally on the platform through a video campaign.

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Digiday

AUGUST 30, 2023

A slew of new reports on the podcast market in the last few weeks are revealing an increase in both listeners and advertising spend on the medium, suggesting that, while the shininess around podcasts has worn off a little , the industry is still growing (and seemingly disproportionately for the biggest players in the space).

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Media Agency Marketing Advertising 94

All About Advertising Law

MARCH 12, 2024

Listen here , or search for it in your favorite podcast player. If you have specific questions after listening to this episode, don’t hesitate to contact me, Ellen, or Andrew to arrange a conversation. Episode 7 of the Ad Law Tool Kit Show, “Payment Processing,” is now available.

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Conversion Retail Advertising Media 52

Adweek

AUGUST 7, 2022

Jared Gutstadt was stressed. He had booked a retreat in Tennessee's Smoky Mountains to record the soundtrack that would form the sonic underpinnings of Maejor Frequency, a 10-part podcast hosted by musician and producer Maejor and produced exclusively for Amazon-owned podcast juggernaut Audible.

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Fuel Lines

OCTOBER 1, 2013

There is so much noise in our current world we have forgotten how to listen. We live and work in noisy environments that impact our ability to listen. Listening is a very important skill-set for those charged with agency new business. We’re no longer good at listening. I could get by without being a good listener.

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More About Advertising

MARCH 12, 2024

Agencies, particularly the big holding companies, are becoming lost in translation by mimicking the practices of consultancies when what they’re supposed to be … The post Ad Age’s MT Fletcher tells it like it is: but is anyone in marketing land listening? first appeared on More About Advertising.

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Marketing Agency Advertising Finance 59

All About Advertising Law

FEBRUARY 20, 2024

Listen here , or search for it in your favorite podcast player. If you have specific questions after listening to this episode, don’t hesitate to contact me, Jonathan, or Ari to arrange a conversation. Episode 4 of the Ad Law Tool Kit Show, “Lead Generation,” is now available.

Conversion 52

Conversion Advertising Marketing 52

Martech Series

SEPTEMBER 21, 2022

This will allow them to discover new content in real-time, allowing listeners to go back and listen on-demand to the programming that piques their interests the most. Through this deal we know our listeners will be guided in the right direction on their sports audio discovery journey through the addition of programming from Bleav.”.

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Pop-Up Entertainment Conversion MarTech 94

Digiday

JULY 11, 2023

Though the podcast industry is in a state of correction after a period of significant investment, some podcast networks have found a bright spot this year: a growing cohort of international listeners.

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Audience Media Marketing 69

Digiday

JANUARY 2, 2024

But they still face stiff competition as podcast networks fight to gain listeners and push into video to grow the reach of their content. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Advertising Audience Media Marketing 90

AdExchanger

JULY 19, 2022

Continue reading » The post Listening To The Programmatic Beat, With IHeartMedia CMO Gayle Troberman appeared first on AdExchanger.

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Ad Tech Advertising 109

Adweek

AUGUST 22, 2022

In the case of client-agency relationships, grievance is not a substitute for good ideas, nor does it lead to particularly creative solutions. Rather, it facilitates an environment rife with negative emotions and blame-wielding. As long as you are the one pointing the finger, the finger can't be pointed back at you. But what will you.

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Agency 246

Adweek

AUGUST 8, 2022

Jill's latest campaign and brand initiative is not only a love letter to the women who shop there, it's a case study in how to modernize while retaining the brand identity that built its loyal clientele. The Massachusetts-based women's apparel retailer--one of several companies analysts listed on the brink of bankruptcy two years ago--launched.

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Retail Fashion 246

All About Advertising Law

MARCH 5, 2024

Listen here , or search for it in your favorite podcast player. If you have specific questions after listening to this episode, don’t hesitate to contact me or Dan to arrange a conversation. Episode 6 of the Ad Law Tool Kit Show, “Mitigating Class Action Exposure,” is now available.

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Conversion Advertising Marketing 52

All About Advertising Law

FEBRUARY 27, 2024

Listen here , or search for it in your favorite podcast player. If you have specific questions after listening to this episode, don’t hesitate to contact me or Roger to arrange a conversation. Episode 5 of the Ad Law Tool Kit Show, “Surviving an FTC Investigation,” is now available.

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Conversion Advertising Marketing 52

Exchange Wire

JUNE 21, 2022

Acast, the world’s largest independent podcast company has today (June 21st, 2022) unveiled the results of new podcast listener research conducted in collaboration with Nielsen. The post Acast Announce 45% of Podcast Listeners Started Listening to Podcasts in the Past Year appeared first on ExchangeWire.com.

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Advertising 52

Adweek

JUNE 27, 2022

CANNES, France--It's been three yeas since Adweek and Cannes Lions organizers have been able to bring together some of the most accomplished women in the industry at our Women in Creativity event. This year, the event took place at Warner Bros. Discovery Beach, which has hosted many WBD businesses and partners this week, including new.

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Digiday

MARCH 7, 2023

Podcasters view YouTube’s latest announcement to soon add podcasts to its YouTube Music app as an opportunity to find more listeners, according to conversations with four podcast executives — at a time when listenership has slowed. YouTube has not yet announced if such a feature will be part of the rollout.

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Pop-Up Audience Conversion Media 70

All About Advertising Law

JANUARY 29, 2024

Listen to the trailer here. As hosts of the 12-episode show, we’ll interview our fellow Venable colleagues and examine the increasingly complex regulatory landscape that governs the promotion of goods and services—from negative option marketing to copyright protection and influencer endorsements.

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Conversion Advertising Marketing Media 52

All About Advertising Law

FEBRUARY 6, 2024

Listen here , or search for it in your favorite podcast player. If you have specific questions after listening to this episode, don’t hesitate to contact me or Todd to arrange a conversation. Episode 2 of the Ad Law Tool Kit Show, “Marketing FDA-Regulated Products,” is now available.

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Marketing Conversion Advertising Media 52

Adweek

JUNE 29, 2023

During the summer months, it's natural for the connotation of word "festival" to conjure thoughts of parties, performances and celebrating with abandon (i.e.,

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Audience Media 246

All About Advertising Law

JANUARY 30, 2024

Listen here , or search for it in your favorite podcast player. If you have specific questions after listening to this episode, don’t hesitate to contact me, Erin, or Melissa to arrange a conversation. Episode 1 of the Ad Law Tool Kit Show, “Product Safety and Recalls,” is now available.

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Manufacturing Conversion Retail Advertising 52

All About Advertising Law

FEBRUARY 13, 2024

Listen here , or search for it in your favorite podcast player. If you have specific questions after listening to this episode, don’t hesitate to contact me or Shahin to arrange a conversation. Episode 3 of the Ad Law Tool Kit Show , “Negative Option and Continuity Marketing,” is now available.

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Marketing Conversion Advertising 52

Adweek

MARCH 20, 2024

If you close your eyes and listen to your comms, do you sound consistent? Have you ever thought about what your brand sounds like? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they're on? A sonic strategy isn't a "nice to have" or optional.

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Audience 324

Rob Campbell

FEBRUARY 2, 2023

And for people who don’t know what the hell I’m trying to say, it’s this: Listen to your audience more than your ego. And with that, congrats on surviving this week and have a great weekend. To make things a bit sweeter, there’s no post on Monday because – drumroll please – THERE’S A HOLIDAY IN NZ.

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Audience Impressions Food Marketing 81

More About Advertising

NOVEMBER 13, 2023

Is Starmer listening? Huntington has branded the Tories as “cruel” and opened the floodgate for headlines along … The post Saatchi & Saatchi still makes a splash in politics. first appeared on More About Advertising.

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Agency Advertising 45

Digiday

AUGUST 10, 2022

The post ‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest appeared first on Digiday. While Hulu does make social marketing plans for each show, the company keeps tabs on social sentiment -- i.e. what's working and what's not -- and adapts its social strategy accordingly.

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Marketing 82

Martech Series

FEBRUARY 13, 2023

Survey Demonstrates How Creating Opportunities for Consumers to Express Themselves Breeds Positivity Ruder Finn has unveiled new survey findings showing how active listening can help companies better engage consumers in a fragmented world. It’s more important to show that you’re listening than it is to speak out.

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MarTech Marketing 52

Exchange Wire

NOVEMBER 11, 2022

The post AdsWizz’s Dynamic Creative Optimisation Technology Increases Relevance and Awareness Scores for Targeted Ad Listeners appeared first on ExchangeWire.com.

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Brand Awareness 98