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To highlight the importance of listening—be that to others, music or the world around you—audio streaming platform Spotify has released its first brand campaign in France.
Featuring the tagline “Écouter, ça change tout,” which translates as “ “Listening is everything” the campaign film celebrates the connections made through sound.
Created by Paris-based agency Marcel and directed by Vincent Lobelle from Iconoclast, the 50-second follows a teacher who surprises those around him including his family by listening to rap music, which helps him connect with his students.
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