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OpenX Deal Library Makes Testing Cookieless Targeting Easier For Buyers

Adweek

The supply-side platform's (SSP) Cookieless Deal Library, launching Thursday, is a self-serve tool that lets buyers access more than 1,000 different deal IDs (from dozens of data.

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Pinterest Adds Licensed Tracks From Music Publishers to Its Library

Adweek

Pinterest entered into partnerships with BMG, Merlin, Warner Chappell Music and Warner Music Group, expanding the platform's existing library of royalty-free music by adding licensed popular tracks from artists including Anitta, Ed Sheeran and Silk Sonic. Idea Pins are about to become a lot more musical.

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Google Ads Rolls Out Asset Library, Video Creation Tool

Adweek

Google bolstered its Google Ads offerings with two new products--Asset Library and a video creation tool--as well as a new text-to-voiceover feature. Senior director of product management Eduardo Indacochea explained in a blog post Wednesday, "We want to make it easier to create effective ads for any Google Ads campaign.

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Platform Update 6.9.0. – Shared Library Depreciation and New Syndication Rules

Brid.tv

we are deprecating the shared library feature and adding some overall improvements to the platform. Shared Library Depreciation and New Syndication Rules With Platform Update 6.9.0. we are deprecating the shared library feature and introducing new syndication rules. This time around, with Platform Update 6.9.0. , Full 6.9.0.

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OpenX Deal Library will compare alternatives to cookies

Martech

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. The post OpenX Deal Library will compare alternatives to cookies appeared first on MarTech. For activation it will be agnostic as to DSP choice.

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Introducing OpenX’s Cookieless Deal Library

OpenX

With OpenX’s new Cookieless Deal Library, buyers can select from the universe of cookieless deal IDs and start testing solutions today. The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the full universe of cookieless targeting options and activate in their DSP of choice.

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Le Pub APAC uses AI to ‘gamify’ literature for Singapore Libraries

More About Advertising

Libraries are having to reinvent themselves for the digital age. Any book in the public domain can be turned into a game thanks to “Playbrary”, a project from the National Library … The post Le Pub APAC uses AI to ‘gamify’ literature for Singapore Libraries first appeared on More About Advertising.