Advendio

JANUARY 12, 2023

As the advertising industry continues to evolve rapidly, ad technology trends for 2023 look equally promising as in 2022. billion in 2023 which is an increase of $47.8 That’s why we’ve gathered 5 advertising technology trends you need to know for 2023 to stay up-to-date and ahead of the competition.

Advertising 77

Advertising Retail Cookies Video Ads 77

Mediavine

JULY 18, 2023

We’ve analyzed the data to help you prepare for Q3 and Q4 and get the most out of your ad revenue. At the start of 2023, I worked with the Mediavine team to provide a daily eCPM “score” for each day of the calendar year based on data from years past. That’s right.

ROI 97

ROI Advertising 97

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . Nicola Lewis, CEO, Finecast. Jenn Chen, President and CRO, Connatix.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

OCTOBER 4, 2023

French publisher Les Echos-Le Parisien Group is one of those which has been testing out cookieless solutions. The publisher’s cookie-free solution has driven improved metrics for both itself and its partners, and the company says it is already prepared for Google’s deadline. And this work has been paying off.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing 113

Marketing SEO ROI MarTech 113

Martech Series

DECEMBER 29, 2022

Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it’s impact will define advertising through 2023: Welcome to this MarTech Series chat, Rachel, tell us about yourself and more about your role at Strategus. I am the EVP of Sales and Marketing for Strategus.

MarTech 88

MarTech Marketing Audience Advertising 88

AdPushup

MAY 8, 2023

Stay ahead of the game with the latest programmatic advertising trends for publishers in 2023. Discover the impact of third-party cookies apocalypse, mobile dominance, data monitoring tools, and more. In the ever-changing world of advertising technology, programmatic advertising has emerged as a key player.

Advertising 52

Advertising Cookies 52

VideoWeek

JANUARY 9, 2024

More publishers will be forced to seek compensation from AI businesses this year, according to the Reuters Institute for the Study of Journalism (RISJ), as AI firms face mounting pressure over potential copyright infringement for the news content generated by their models.

Display Advertising 69

Display Advertising Media Audience Advertising 69

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Therefore, keeping an eye on trends is becoming even more important. Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. Google initiatives.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. Bringing new and expanded commerce data sets into addressable TV is another way that we can drive performance for lower-funnel objectives.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Martech Series

FEBRUARY 19, 2023

RAD AI) has identified five creative intelligence trends for marketers to watch in order to improve the impact of their budget spend for 2023. “Artificial intelligence technologies are rapidly transforming the way marketers approach creative intelligence, and these trends will shape the future of the industry.

Machine Learning 82

Machine Learning ROI Audience MarTech 82

Ad Monsters

JANUARY 10, 2024

In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. However, if publishers and advertisers want to take full advantage of what generative AI offers, they must put in the work. There are still some kinks to work out. Most digital media experts don’t think so.

Pop-Up 88

Pop-Up Machine Learning Ad Tech GDPR 88

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Media 120

Media Education Brand Awareness Audience 120

Martech Series

AUGUST 26, 2022

The Half Year 2022 OAREX Payments Study reveals that digital ad publishers are beginning to extend the length of the payment gap. For the report, OAREX analysts reviewed two key data points, which include: ? This data point takes any type of advertiser offsets or disputes into consideration. Timing of Payments.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Martech Series

DECEMBER 6, 2022

Content marketers today publish a host of content through the year in the form of blog articles, social media posts, email marketing copy, podcasts/webinars, whitepapers, eBooks and so much more. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. Aligning a Goal to Every Content Effort.

Marketing 123

Marketing ROI Audience MarTech 123

Smart-Hub

OCTOBER 16, 2023

DMEXCO 2023 emerged as a prominent fixture in the digital marketing landscape, annually drawing together thousands of global experts to delve into cutting-edge technologies and their practical applications. Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Martech Series

AUGUST 12, 2022

As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. This is in part due to more robust viewer data but also a result of more creators attracting quality viewers. billion in ad spending expected by 2024.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

FEBRUARY 6, 2023

For the last six years, we’ve published this information weekly in our Friday newsletter to help marketing teams stay abreast of shifts and changes. In late 2020, we decided to take a quarterly view to look at trends in product and category direction. What follows are the key findings from our 2022 year-end report.

MarTech 97

MarTech Marketing Conversion 97

Digital Turbine

APRIL 30, 2024

Beyond mere trends, Marc unveils a significant transformation in how brands engage with their audiences. Data.ai’s State of Mobile 2024 report shows that users in the top 10 markets spent over 5 hours on mobile devices daily in 2023. The Past How has mobile user behavior evolved? Mobile gamers in the U.S. Without a doubt.

Viewability 52

Viewability Audience Advertising Media 52

Ad Monsters

JANUARY 18, 2023

That’s why they worked with Permutive to develop ATLAS Data Studio, a first-party data platform that identifies datasets to help the publisher differentiate its inventory in the marketplace. Lynne d Johnson: Many publishers are still in a wait-and-see mode when it comes to getting their first-party data strategy fortified.

Cookies 71

Cookies Ad Ops Audience Education 71

MNTN

JANUARY 16, 2024

Begun, the Ad-Supported Streaming Wars Have Rebrands , consolidations , password crackdowns … A lot happened in the world of streaming in 2023. While this type of streaming subscription isn’t a new thing — Hulu has offered one for years — in 2023 some key players solidified their place in the ad-supported club.

Pop-Up 98

Pop-Up Advertising Impressions Audience 98

VideoWeek

MAY 31, 2023

OneLog, a login alliance between Swiss media companies, is bucking this trend. The project, which counts most of Switzerland’s largest digital publishers among its members, provides the authentication layer for logins across multiple publishers’ media properties. The project has been very successful in its mission.

Media 52

Media Affiliates Cookies Ad Tech 52

YieldBird

MAY 26, 2023

The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. From a user’s perspective, it’s God; from the publisher’s side, it’s the devil. From a user’s perspective, it’s God; from the publisher’s side, it’s the devil. Publishers – learn from the telco industry!

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Ad Monsters

FEBRUARY 6, 2023

First-party data is one of ad tech’s most valuable and sought-after resources. The data set is consumer-focused, privacy-centric, and a gold mine for publisher revenue. With the overconsumption of data across various channels, first-party data sets are easier to unify and activate with the right tools.

Cookies 94

Cookies Audience Machine Learning GDPR 94

Martech Series

JANUARY 3, 2023

New Program Helps Companies of All Sizes Meet New Privacy and Data Mandates with Broad coverage for More Organizations. a turnkey privacy and data protection platform to help companies of all sizes safeguard data and understand and comply with new privacy and data requirements. “We Federal NIST Privacy Framework 1.0

GDPR 87

GDPR Cookies MarTech Marketing 87

Basis

APRIL 20, 2023

Google Ads Tested Its Privacy-Focused Tech … And The Results Are Meh [:04] Google Ads published the results of an experiment designed to test Google’s interest-based audience solutions, including Topics API, first-party publisher IDs, and contextual data. This piece explores some of the latest trends and reports.

Advertising 52

Advertising Audience Media Marketing 52

Basis

APRIL 20, 2023

Google Ads Tested Its Privacy-Focused Tech … And The Results Are Meh [:04] Google Ads published the results of an experiment designed to test Google’s interest-based audience solutions, including Topics API, first-party publisher IDs, and contextual data. This piece explores some of the latest trends and reports.

Advertising 52

Advertising Audience Media Marketing 52

Basis

FEBRUARY 24, 2023

Basis’ Senior Vice President of Paid Search and Social Amy Rumpler compiles all the latest news, trends, and resources each month for easy access. What’s new in the realms of paid search and social media? Twitter Becomes First Social Media Platform to Allow Cannabis Ads in U.S. [:02]

Media 74

Media Entertainment Advertising Audience 74

Ad Monsters

MAY 30, 2023

These personnel cuts have resulted in over 186,000 layoffs in the global ad tech sector over the first four months of 2023, according to Layoffs.fyi. In the White Paper, OAO champions five strategic advantages publishers can achieve by partnering with the right outsourced ad operations provider.

Ad Ops 88

Ad Ops Ad Tech Agency Marketing 88

Basis

JANUARY 4, 2023

in 2023 (up from 90.2% By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising. Here, we’ll dive into seven programmatic trends to watch for and explore some of the ways advertisers can capitalize on those trends to power growth. #1. Not that this is surprising. A need to level-set.

Advertising 75

Advertising Pop-Up Retail Real Estate 75

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 The market goes up because more and more people are interested in a data-driven marketing. In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. during the forecast period.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JANUARY 4, 2023

In the first edition of the Media Briefing in 2023, Digiday’s media team looked ahead to the predominant opportunities and challenges that are expected to drive our coverage this year. Media execs’ top trends for 2023. Times on DEI challenges and goals in 2023. 2023’s top trends.

Media 70

Media Conversion Ad Inventory GDPR 70

Digiday

DECEMBER 27, 2022

Throughout 2022, Digiday+ Research has tracked the trends in the media and marketing industries that followed the roller coaster of news coverage heading into 2023. Below, we round up the biggest trends of the year, revealed through regular surveys of marketing, brand and publisher professionals. Cookies on the brain.

Cookies 66

Cookies Agency Media Marketing 66

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available.

Media 52

Media Pop-Up Agency Advertising 52

Digital Remedy

JUNE 27, 2023

consumers saying leisure travel spending will be a top priority in 2023. Learn how to maximize your travel and tourism campaign performance by exploring key trends, understanding the current market, and, most importantly, who your customer is and how to reach them along their journey with these five tips: 1. Creative matters!

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52