Martech

FEBRUARY 23, 2024

Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements. Analytics provide the necessary data and insights, while journey builders translate those insights into actionable, personalized experiences.

Audience 101

Audience A/B Testing Machine Learning MarTech 101

Martech

JULY 21, 2023

It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Rather than letting you produce an entire blog at once (which tends to yield generic, derivative content at best), HubSpot forces you to generate them in smaller segments. SEO made simple.

Marketing 95

Marketing SEO MarTech Audience 95

Martech

OCTOBER 19, 2023

Invoca’s Signal AI Studio helps businesses create custom AI models that automatically unlock breakthrough insights from phone conversations. These tools are designed to create blogs and social media posts with real-time data. Resonate’s AI Insights by rAI applies generative AI to consumer datasets to reveal consumer insight.

MarTech 117

MarTech Audience Conversion Marketing 117

Playwire

DECEMBER 8, 2023

Focus on valuable market insights and investment tips to build a loyal audience. Equip yourself with the right tools and strategies for long-term, effective blog monetization. Key Points Cornerstone Quality : High-quality, up-to-date content is a finance brand’s backbone.

Finance 52

Finance SEO Affiliates Audience 52

AdPushup

AUGUST 8, 2023

Page Revenue per Mile, usually referred to as page RPM, is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue generation. In this blog, discover how to increase page RPM, understand the factors that affect RPM, and get tips and techniques to improve your overall [.]

Impressions 52

Impressions Ad Ops Ad Tech 52

InMobi

MARCH 19, 2023

Our handbook, Mobile Marketing Maturity: What it Means in 2023, Southeast Asia, throws light on these evolving phenomena, the rise of new surfaces, and top insights for brands to ace their marketing efforts. Delve further into the blog to find the key insights from the Southeast Asia (SEA) report.

Marketing 52

Marketing 52

Martech

FEBRUARY 5, 2024

Suresh Venkatasubramanian, a professor at Brown University who helped co-author the White House’s Blueprint for an AI Bill of Rights, said in a CNN blog post that the problem is that LLMs are simply trained to “produce a plausible-sounding answer” to user prompts. “So, In other words, it ‘hallucinates’ the response.”

Marketing 105

Marketing MarTech Audience 105

Martech

AUGUST 9, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. The changes to Google Ads were unveiled via an announcement on its blog. What’s new?

Shipping 97

Shipping Retail MarTech Marketing 97

AdvertiseMint

JANUARY 17, 2024

This blog post will discuss how to track Instagram followers and its importance. Audience insights. One of the key perks of tracking the follower growth of your Instagram accounts is gaining insights into your audience. Follow the steps below to track your Instagram followers: Step 1: Access Instagram Insights.

Audience 52

Audience Agency 52

Ad Monsters

APRIL 2, 2024

on a comparable basis,” he wrote in a blog post. With strong economic growth and better insights into campaign performance, perhaps advertisers will continue to increase spending in 2025 and beyond. “My expectations for the advertising industry for 1Q24 now call for expansion of 8.0% ex-political growth.

Non-Profit 119

Non-Profit Banner Retail Media 119

Playwire

DECEMBER 1, 2023

Key Points Content Quality Check : Ensure your blog is primed for AdSense monetization by first focusing on delivering unique, premium content that meets Google's standards. AdSense Policy Compliance : Keep in mind that Google maintains strict SEO policies.

SEO 52

SEO 52

AdPushup

APRIL 14, 2023

That’s why we’ve come up with this blog. So dive in and discover valuable insights about header bidding vs ad mediation. Choosing one between header bidding and ad mediation can be a tricky choice as one needs to be well-versed with the nuts and bolts of both these technologies. Have you ever heard of the [.]

Header Bidding 52

Header Bidding Ad Ops Ad Tech 52

Martech

OCTOBER 27, 2022

According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page. An ongoing series.

Machine Learning 114

Machine Learning Cookies Impressions MarTech 114

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more.

SEO 114

SEO Conversion MarTech Communications 114

Martech

JUNE 22, 2023

It generates transcripts, blog articles, social posts and summaries, incorporating and optimizing relevant keywords and phrases. Aha Insights Technology ’s Aha Intelligence is a generative AI analytics tool. Sequel.io’ s Sequel AI turns live video into B2B content. Nativo ’s released its ContentAI suite for advertisers and publishers.

MarTech 97

MarTech Conversion Communications Marketing 97

Martech

MARCH 17, 2023

How to generate a B2B blog post with WriteSonic What sets WriteSonic (WS) apart from other tools is that it prompts you to use SEO-ready templates (workflows). has a set of features for blog post creation. How to generate a blog post with Copy.ai offers two ways to write a blog post: Freestyle and Blog Post Wizard.

SEO 88

SEO MarTech Audience Media 88

Martech

DECEMBER 1, 2023

Extract actionable insights for the marketing manager’s budgeting. of CMOs stated that they would use generative AI to create blogs, and 62.2% Extraction: Gleaning insights from data Extraction, a less-utilized use case, allows generative AI to perform preliminary data analysis. You are a data analyst.

Marketing 142

Marketing Conversion Rate Audience MarTech 142

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. Data Analysis and Insights: Generative AI can assist startups in analyzing large volumes of data to extract valuable insights.

Conversion Rate 99

Conversion Rate Conversion MarTech Marketing 99

Ad Colony

JUNE 7, 2022

The BRAG Blog gives you deeper insight into our findings. Of course, our BRAG blog has shown that all things are NOT equal. Stay tuned to our Brag Blog for Music and Audio coming later this week. Previous BRAG Blogs: Product Innovation & Fitness App Growth. The BRAG Blog: A Streaming War Full of Surprises.

Finance 72

Finance Food Marketing 72

Ad Colony

JUNE 1, 2022

The BRAG Blog gives you deeper insight into our findings. Stay tuned to the BRAG Blog to find out how the News category seems upside down in our BRAG Index. Previous BRAG Blogs: The BRAG Blog: A Streaming War Full of Surprises. Read the full report here. A Niche Category with Niche Apps. How CashApp Ruled Finance.

Finance 75

Finance Pop-Up Food Marketing 75

AdvertiseMint

JANUARY 23, 2024

This blog post will guide you through the key differences between Facebook and Instagram marketing. Analytics and Insights Facebook provides detailed analytics and insights to help businesses track the performance of their posts, ads, and overall page engagement. Audience Reach and Demographics With over 3.05

Marketing 52

Marketing Audience Impressions Video Ads 52

Martech

JANUARY 26, 2023

LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. “A Eddie’s large LinkedIn following attests to the quality of the insights he shares there on sales, marketing, service, and admin roles.

Marketing 114

Marketing MarTech 114

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. We’ve long known that bots are a nuisance on blogs, etc., Here are my takeaways. Most interesting vendors Writer.

Impressions 97

Impressions MarTech ROI Entertainment 97

Martech

APRIL 27, 2023

The new capabilities will automatically surface marketing insights, flag conversations as positive, negative, or neutral, and identify frontline team performance trends and opportunities. including blog posts, press releases, social media posts, email templates, and more. See it here.

MarTech 89

MarTech Conversion Media Audience 89

Martech Series

DECEMBER 29, 2022

From this vantage point, ISACA experts recently highlighted their 2023 insights and recommendations for the privacy, cybersecurity, audit and risk fields in a series of blog posts for the ISACA Now blog. In this complex data privacy landscape, Dr. Lisa McKee, Ph.D, Lisa McKee, Ph.D, Cybersecurity.

Cookies 89

Cookies MarTech Marketing 89

Martech

OCTOBER 26, 2021

On the user interface side, Microsoft will be able to deliver customized integrations to fit each organization’s unique needs, according to a Microsoft blog post. Clear Software will help Microsoft Power Platform users by providing strong connectivity into SAP and Oracle.

MarTech 109

MarTech Marketing 109

AdvertiseMint

DECEMBER 25, 2023

Would you like to know what Facebook Insights is? Facebook Insights is the key to unlocking that mystery. This article will explore everything you need to know about Facebook Insights. What is Facebook Insights? What is Facebook Insights? Facebook Audience Insights. Accessing Facebook Insights.

Audience 52

Audience Brand Awareness Agency Marketing 52

Martech

MAY 26, 2023

Data-driven insights for targeted content Imagine having a crystal ball that reveals the preferences and needs of your target audience. You can tap into giant data pools and extract valuable insights by leveraging AI-powered tools. So, let’s look at how it can be bettered by artificial and human intelligence working together.

Click Through Rate 92

Click Through Rate SEO Conversion Audience 92

Martech

MARCH 30, 2023

The summary tool uses AI to condense voice and text-based interactions into a short summarization and uncover unknown insights. Dubb’s Interactive Reaction Assistant can be used “to brainstorm marketing ideas, conduct research, and even write complete blog posts.” IZEA Worldwide’s A.I.

MarTech 100

MarTech Affiliates Conversion Marketing 100

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

CPA 92

CPA Viewability Conversion Banner 92

Smaato

MARCH 21, 2022

We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series. Welcome to our Trend Alert series! This week, we’re taking a look at online and in-app grocery shopping, and how this relatively new ecomm/mcomm.

eCommerce 59

eCommerce Advertising 59

Martech

APRIL 22, 2024

It doesn’t matter if it’s 5%, 1%, 000.1%,” said Katie Robbert, CEO and co-founder of Trust Insights, and a MarTech contributor. Because the last thing I need is a lawsuit because I just wanted to put an image on my blog,” said Robbert. The company has 248 million images under license, so that “only” could be up to 1.25

MarTech 113

MarTech Marketing Media 113

Martech

NOVEMBER 10, 2023

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. It’s an opportunity for growth, innovation, and embracing the next evolution of Drupal.

MarTech 114

MarTech ROI Cookies Marketing 114

Smaato

APRIL 21, 2022

We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series. Welcome to our Trend Alert series! This week, we’re taking a look at a particularly hard-hit industry – Travel – and its initial recovery.

Advertising 52

Advertising 52

Smaato

MAY 12, 2022

We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series. Welcome to our Trend Alert series! This week, we’re taking a look at mobile gaming, and why this tried-and-true in-app experience remains a powerful.

Advertising 52

Advertising 52

Ad Colony

MAY 27, 2022

The BRAG Blog gives you deeper insight into our findings. Apptopia’s recent blog highlights how Tubi used the popularity and desire for anime content to garner lots of interest. Stay tuned next week as the BRAG Blog looks at Health & Fitness and News apps! Previous BRAG Blogs: How Shopping Apps Keep Up With Amazon.

Food 84

Food Finance Marketing 84

Martech

FEBRUARY 1, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. There’s a link in her blog post here. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Complexity-wise marketing” she calls it.

MarTech 84

MarTech Marketing 84