Digiday

MARCH 7, 2024

Through the partnership, Digiday has learned, Disqo will gain access to Inscape’s automatic content recognition (ACR) TV viewing data, to be paired with Disqo’s other products that measure brand lift and outcomes, which in turn help advertisers measure the cross-media and full-funnel impact of ad campaigns.

Cookies 74

Cookies Pop-Up Agency Brand Lift 74

Digiday

OCTOBER 26, 2023

WPP CEO Mark Read has said its media business will eventually give the ad tech vendors advertisers use to buy programmatic ads a run for their money. This all started back in the summer when it combined their display, CTV, and out-of-home specialist teams into one big programmatic unit called Nexus.

Ad Tech 69

Ad Tech Media Marketing Advertising 69

Digiday

FEBRUARY 20, 2024

Media by Mother, the agency’s 3-year-old media agency led by Dave Gaines — whose holding company background at various WPP and Publicis units over the last three decades shaped his vision to create something different — has applied a similar approach to its digital media investments for its clients. A visit to Mother’s Brooklyn, N.Y.,

Media 80

Media Agency Marketing 80

Digiday

NOVEMBER 13, 2023

With the program, which has been running for nearly a decade, Whirlpool aims to make an impact on communities across the United States by supplying washers and dryers to schools lacking these facilities. Continue reading this article on digiday.com.

Communications 79

Communications Media Marketing 79

Digiday

NOVEMBER 2, 2023

Now, a new startup is tapping into the potential of large language models to help YouTubers sell ads. Agentio, co-founded earlier this year by Arthur Leopold and Jonathan Meyers, aims to help creators sell more ads while also helping advertisers find, buy and measure inventory across the right content.

Ad Tech 77

Ad Tech Media Advertising Marketing 77

Monetize More

MARCH 1, 2023

Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. Google is very serious about the quality of their ad network.

Ad network 111

Ad network Click Through Rate Ad Targeting Impressions 111

Digiday

JANUARY 1, 2024

As more and more retailers open their data troves to find new ways to monetize them, media agencies (notably the holding companies ) have scrambled to assemble commerce or retail media units to help clients navigate this path. Continue reading this article on digiday.com. billion from $125.7 The rest of the world is buzzing.

Retail 76

Retail Media Agency Marketing 76

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Monetize More

MARCH 1, 2023

Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. Google is very serious about the quality of their ad network.

Ad network 98

Ad network Click Through Rate Ad Targeting Impressions 98

YieldBird

MARCH 27, 2023

And it’s possible with Google Ad Manager 360 and the insights the tool provides. After the read, you’ll possess all the necessary knowledge to leverage Ad Manager 360 data effectively. After the read, you’ll possess all the necessary knowledge to leverage Ad Manager 360 data effectively. What is Sell-Through Rate?

Impressions 96

Impressions Advertising Ad Tech Marketing 96

Monetize More

MAY 15, 2023

Place Ads on the “Hot Spots” Assuming that you already have an account with ad networks and ad platforms such as Google Adsense, Google Admanager, and Google Ad Exchange, it is imperative that you know where to strategically place your ads. As observed, when viewability is good, CTR and Ad eCPM will also improve.

Finance 52

Finance Viewability Fill rate CPM 52

Digiday

JUNE 18, 2023

IPG’s Magna unit expects the global advertising market to continue growing in 2023, boosted by retail media and social media bouncing back. Magna’s June update to the global ad forecast is estimating revenues of media owners advertising revenues to reach $842 billion this year, up 4.6% Continue reading this article on digiday.com.

Retail 65

Retail Media eCommerce Marketing 65

Digiday

NOVEMBER 1, 2023

The company sees an in, given the fact that Waze, its primary competitor, was absorbed by parent Google into its map unit and let go of several Waze employees over the course of 2023 (Google purchased Waze in 2013). market, the company tapped ad veteran David Moore, a longtime WPP (Xaxis and 24/7 Real Media) exec, to be its chairman.

Media 74

Media Marketing Advertising 74

Digiday

OCTOBER 11, 2023

A year after its acquisition of data platform Maru , Stagwell Marketing Cloud’s The Harris Poll unit is putting the tech expertise of Maru to good use by rolling out a suite of AI-based research products, dubbed Harris Quest. Continue reading this article on digiday.com.

Marketing 84

Marketing Media 84

Digiday

AUGUST 23, 2023

Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. Instead, brands are moving toward establishing attention as the new currency as a part of an industry-wide push for measurement tools that focus on whether someone had an opportunity to absorb an ad’s message.

Viewability 67

Viewability Agency Impressions Media 67

Brid.tv

MARCH 2, 2023

Video ad monetization is one of the most lucrative ways for publishers to generate revenue. With multiple video ad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream Video Ads?

Video Ads 52

Video Ads Non-Profit Viewability Banner 52

Digiday

JULY 11, 2023

We’ve all experienced the frustration of seeing the same ad over and over when watching a series on a streamer, be it Hulu, Peacock or Max — any connected TV platform that carries advertising. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 63

Ad Tech Media Advertising Marketing 63

Brid.tv

FEBRUARY 6, 2023

Major Player Improvements The changes we made to our player were focused on reducing its size, improving its autoplay functionality, and reducing ad loading times. We also did some under-the-hood changes that have improved autoplay and ad loading significantly. Added Added pagination support for playlists inside the CMS.

Header Bidding 66

Header Bidding Fill rate Impressions 66

Digiday

JUNE 28, 2023

Kroger is taking the next step to more fully control its retail media network: The grocer is in-housing its self-service ad platform. The in-house self-service platform will give advertisers access to Kroger’s existing product listing ads and display advertising. Continue reading this article on digiday.com.

Retail 69

Retail Display Advertising eCommerce Media 69

Monetize More

MAY 25, 2023

As gaming sites and apps continue to flourish, strategic ad placements have become an essential component of monetization strategies. By optimizing ad placements, game developers and publishers can not only maximize their revenue potential but also ensure a seamless and engaging experience for their users.

Banner 80

Banner Video Ads CPM Ad network 80

Digiday

AUGUST 21, 2023

As the costs of premium titles balloon , the typical video game consumer is spending more time playing free games or simply watching livestreamers play instead, making it imperative for game developers to experiment with newer forms of monetization, including in-app purchases and in-game ads. Continue reading this article on digiday.com.

Media 66

Media Marketing 66

Digiday

JUNE 19, 2023

Nearly nine months into the following fiscal year, The Independent’s chairman John Paton said the company is on track to maintain this reduced dependency on ad revenue, keeping it under that 50% threshold again in 2023. It was not a result of was the publisher pulling out of the ad market, however. earlier this year.

Advertising 69

Advertising Media Marketing 69

Digiday

SEPTEMBER 5, 2023

For example, Chipotle is looking to recruit potential Gen Z employees for its fall season — the food-chain wants to fill more than 7,000 open career opportunities across the United States — and has started to highlight its employees with its short form content. Continue reading this article on digiday.com.

Food 68

Food Audience Media Marketing 68

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Digiday

JUNE 12, 2023

As retail media growth continues to spread and grow, not unlike the Canadian wildfires that have blanketed parts of the United States in smoke, GroupM’s latest ad forecast shows that some of that growth is coming out of the granddaddy of commerce media, Amazon. Continue reading this article on digiday.com.

Retail 62

Retail Media Advertising Marketing 62

Digiday

APRIL 2, 2024

Overall, Ring experienced a 40% reduction in time spent ideating new ad copy, which enabled more time for strategic campaign optimization that helped improve overall performance. Continue reading this article on digiday.com. Party City was at risk of becoming a last resort due to increased competition from Amazon, Target and Walmart.

Click Through Rate 52

Click Through Rate Media Retail Impressions 52

Digiday

SEPTEMBER 20, 2023

Digital Content Next, the trade organization representing a host of household-name publishers, is exploring the future of its ad tech unit TRUSTX and a potential partnership with cloud outfit Akamai may soon be on the horizon, sources told Digiday. Continue reading this article on digiday.com.

Ad Exchange 48

Ad Exchange Ad Tech Media Advertising 48

Monetize More

MARCH 3, 2023

If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

The Ad Tech Blog

APRIL 25, 2024

Cyber threats such as ad fraud, data breaches, and malware distribution are prevalent, exploiting these vulnerabilities. Laws and regulations such as the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States impose strict guidelines on data privacy and security.

Machine Learning 130

Machine Learning GDPR Education Advertising 130

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. What Are Video Ads for Publishers?

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Basis

FEBRUARY 7, 2023

To help you on your journey, here are some useful digital video-related facts and tips for creating effective digital video ads: Where are people watching digital video? What are some types of digital video ads? There are three primary types of digital video ad units: in-stream, out-stream, and interstitial.

Video Ads 75

Video Ads Banner Audience Food 75

VideoWeek

MAY 15, 2023

When an advertiser is offered a digital video ad impression via programmatic trading tools, they get passed a lot of information to help them understand what exactly it is they’re being sold. Some is about the individual viewing the ad: any personal data, their location, the device they’re using, and so on.

Impressions 59

Impressions Video Ads Banner Advertising 59

YieldBird

APRIL 12, 2023

To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels. In this article, we’ll explore the benefits of UPRs and their application within Google Ad Manager.

CPM 98

CPM CPA Ad Exchange Advertising 98

Monetize More

FEBRUARY 8, 2023

Tired of poor Ad RPMs? This article explains how you can Fastrack your success in AdOps with MonetizeMore’s help. It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Happy reading! What you’ll need to 10X your RPMS?

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

AdvertiseMint

NOVEMBER 7, 2023

In this article, we will discuss the Amazon transparency program and how it can benefit those in the e-commerce space. With it, customers can scan transparency codes on products to ensure that they are purchasing only authentic units. Hence, you should expect to pay anywhere between $1 to $5 for 100 units.

Manufacturing 52

Manufacturing Retail Agency Marketing 52

Martech Series

JUNE 24, 2022

Launches Creative Marketplace of premium ad templates and components, for 10x faster responsive display campaign development. Several launch partners include: New Audio Display Ads powered in partnership with Adsonica. New Advanced Video Display Ads powered in partnership with AffinityX.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59