Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. As we navigate AI search and other new SEO trends, understanding zero-click searches has become crucial for businesses looking to improve online visibility. Instead, impression quality, brand visibility, and indirect conversion paths gain importance.

SEO 52

SEO Click Through Rate Impressions Conversion 52

Martech

JULY 22, 2024

This sounds impressive, but is it? Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 In a perfect world, an extra line of context would show the ROI of this effort (using the formula Sales – Product costs – Overhead costs – Cost of SEO / Cost of SEO ).

Marketing 122

Marketing SEO ROI Brand Awareness 122

Ad Rants

NOVEMBER 7, 2022

It's important to remember that SEO is a dynamic industry. What new developments should we expect in the world of SEO in 2022? This article has prepared and examined a list of SEO trends expected to impact the sector. Writing for search engine robots was once the activity of SEO professionals. Predictive Search.

SEO 130

SEO Impressions 130

Single Grain

AUGUST 20, 2020

Tired of putting energy into SEO work and not getting any results? Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over. 7 Advanced SEO Hacks for Your To-Do List in 2020.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) Mobile SEO. 12 Key SEO Trends That Content Marketers Need to Know. 5) Mobile SEO. Let’s get started!

SEO 138

SEO Marketing Audience Real Estate 138

Single Grain

MAY 11, 2023

What if you already invest in an SEO strategy, but aren’t generating the traffic and sales you need for your e-commerce site? If you suspect this is the problem, you may need to conduct an e-commerce SEO audit. Work With Us Why Is an E-commerce Site SEO Audit Important? Dive Deeper: What Is the Difference Between SEM and SEO?

SEO 107

SEO Conversion Rate Conversion Click Through Rate 107

Single Grain

NOVEMBER 12, 2020

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. The so-called “SEO experts” told digital marketers that they needed large volumes of content and backlinks in order to be successful. Don’t believe me?

SEO 114

SEO Brand Awareness Audience ROI 114

Single Grain

JUNE 28, 2019

It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work. However, you don’t need to overhaul your entire approach to SEO to start seeing results. A/B SEO testing. A/B SEO testing. In fact, Etsy did an SEO test similar to this. The answer?

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Digiday

JUNE 8, 2025

But now those basic queries are being answered by generated summaries in AI Overviews or AI Mode, and click-throughs from Google search are declining , even as impressions hold steady.

SEO 81

SEO Impressions Audience Media 81

Single Grain

JANUARY 10, 2020

But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs. Here are the top 18 Shopify SEO plugins that will help increase your e-tail store's organic rankings and drive more traffic to your site. 1) Plug in SEO.

SEO 110

SEO Conversion Conversion Rate Click Through Rate 110

Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. The question isn’t whether SEO is better than paid adsit’s about how each fits into your overall business goals and customer acquisition strategy. Here’s your SEO vs paid ads guide on how to achieve the maximum ROI.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

FEBRUARY 14, 2024

I don’t have to tell you that when it comes to digital marketing, specifically SEO, new concepts and technology are always emerging. Traditional SEO focuses on understanding search engine algorithms and optimizing content accordingly, using keywords, meta tags, backlinks and other strategies.

SEO 95

SEO Impressions Machine Learning Audience 95

Single Grain

JUNE 2, 2021

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. That said, SEO is in constant flux. Benchmarking and testing are the new tools in your SEO arsenal. What Is SEO Testing? Learn More: Why You Should Run SEO Tests.

SEO 98

SEO A/B Testing Click Through Rate Machine Learning 98

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. It helps businesses improve their targeting, understand their customers better, and enhance overall strategies. What is Adtech?

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Definition of Enterprise SEO. 9 SEO Trends You Can’t Ignore in 2020.

SEO 98

SEO Education Conversion Audience 98

Single Grain

JULY 9, 2020

What if you could boost organic sales on your biggest product pages by 47% in one year — with just one SEO strategy? The Challenge : Top Products Were Getting a Ton of Impressions in Google Search Results — but a Low Organic CTR. So they decided to test new SEO titles. That’s exactly what Primary Arms pulled off.

SEO 95

SEO eCommerce Click Through Rate Impressions 95

Single Grain

APRIL 18, 2023

It’s not easy balancing SEO and CRO services for your brand. Although it can be tricky to navigate SEO and CRO in tandem, it’s one of the most crucial things you can do for your website. In this post, we’ll go through the key differences between SEO and CRO and how you can use them together to optimize your content.

SEO 98

SEO Conversion Rate A/B Testing Conversion 98

Martech

FEBRUARY 6, 2024

Because this is the SEO industry, we lose about 5% of our business every month from clients changing their goals or just wanting something else, so they move on. Positioning In SEO, the old adage applies: “The riches are in the niches.” They’ve worked very hard to build an impressive system. People SEO is a service business.

SEO 112

SEO Agency Marketing Impressions 112

Single Grain

MAY 30, 2025

Many marketers wonder if investing into SEO is still worth it. The question of whether SEO deserves a significant budget isn’t just commonit’s critical. But SEO isn’t going anywhere; it’s just evolving. After all, AI and zero-click search have been reigning. The good news?

SEO 52

SEO ROI Real Estate Conversion 52

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs. But conversion rate optimization (CRO) doesn’t have to conflict with SEO efforts. Why Marketing Tests Can Ruin SEO Efforts.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Single Grain

MAY 2, 2025

53% of all website traffic comes from organic search, making SEO an undeniable cornerstone of digital marketing success. The strategic interplay between AEO vs. SEO represents one of the most significant evolutions in search marketing strategy since mobile optimization.

SEO 52

SEO Click Through Rate Conversion Marketing 52

Single Grain

AUGUST 19, 2021

International SEO helps you overcome both these challenges. Global SEO strategies aim to provide an excellent user experience to all people visiting your site. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience. Germany with 29.6

SEO 98

SEO Audience Conversion Pop-Up 98

Single Grain

APRIL 30, 2025

SEO professionals are facing a pivotal moment. According to recent data, 72% of companies using AI-powered SEO tools report a 30% reduction in manual tasks, according to Entrepreneur (citing Gartner data). This isn’t just about saving timeit’s about transforming how we approach SEO from the ground up. The solution?

SEO 52

SEO Click Through Rate Retail ROI 52

Digital Remedy

DECEMBER 4, 2024

Search Engine Optimization (SEO) A robust SEO marketing strategy connects your campaigns to the audience’s active search intents and enables continuous optimization through A/B testing, competitor analysis, and ongoing keyword expansion to ensure your search ads capture the right attention.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Single Grain

APRIL 21, 2025

What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. “AI excels at identifying semantic relationships between keywords that humans might miss,” explains SEO expert Lily Ray.

SEO 52

SEO Conversion Rate Conversion A/B Testing 52

Single Grain

APRIL 22, 2025

A robust SEO strategy requires many tasks, such as keyword research and content creation. Fortunately, SEO professionals can speed up their campaigns with automation. Are you interested in learning how to automate your SEO processes in 2025? This advancement started extending to SEO.

SEO 52

SEO Conversion Marketing Audience 52

Single Grain

FEBRUARY 13, 2024

This method of SEO enables you to generate thousands of top-quality web pages quickly, efficiently and cost-effectively, far surpassing traditional manual efforts. ☝️ What Is Programmatic SEO (pSEO)? Yes, programmatic SEO works for exponentially scaling your traffic and conversions using AI, but there are drawbacks.

SEO 84

SEO Food Conversion Conversion Rate 84

Martech

DECEMBER 6, 2024

What are current SEO best practices for Google and Bing? Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'” Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness. SEO integration Verify keyword placement in key sections.

SEO 129

SEO Education Audience Machine Learning 129

Martech

MAY 30, 2025

The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. Impression share. So, it’s time to update your old SEO playbook. From search to strategy: The cross-channel collaboration imperative B2B SEO no longer operates in a silo.

SEO 97

SEO Clickbait Impressions Education 97

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Let’s learn why it’s crucial to prepare a quality SEO report and then how to do it in 8 simple steps. Why SEO Reporting Is Important. Get A Free Consultation.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Digiday

OCTOBER 26, 2022

Implementing a successful strategy takes a fusion of longstanding marketing functions, including PR, branding and SEO. Google has become a new kind of business card, and page 1 results are often the first impression. An effective ORM strategy will generally consist of a combination of PR, branding, marketing and SEO practices.

Impressions 84

Impressions SEO Media Marketing 84

Single Grain

MAY 12, 2025

With explosive growth in search visibility, Reddit is now an essential platform for digital marketers looking to expand their SEO strategy and boost visibility. But what is Reddit SEO, and how can you leverage it effectively? What Is Reddit SEO? Users trust the information they read on Reddit because users are very authentic.

SEO 52

SEO Marketing Brand Awareness Impressions 52

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. A brand’s website is often the first, and most lasting, impression customers will have of your organization. Apply SEO testing automation.

SEO 144

SEO Marketing Education MarTech 144

Single Grain

APRIL 21, 2025

Those who adapt their SEO strategies to accommodate voice search will gain a significant competitive advantage, while those who cling to outdated approaches risk becoming increasingly invisible to a growing segment of their potential audience. Long-tail, conversational keywords have become the new currency of SEO in the voice search era.

SEO 52

SEO Conversion A/B Testing Audience 52

Single Grain

FEBRUARY 14, 2022

Typically, breadcrumbs appear with a small arrow, like this: But what exactly are these breadcrumbs, why do so many websites use them, and what makes them part of the basics of SEO? To answer these questions, I’ve put together this detailed guide on breadcrumbs in which I explain how they affect your website’s SEO. Fair enough.

SEO 80

SEO Click Through Rate Conversion Impressions 80

Martech

JULY 30, 2024

For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Experiential marketing, which involves creating memorable and interactive experiences, enhances brand engagement and leaves a lasting impression on consumers.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Seth Godin

OCTOBER 18, 2023

That first impression, the way we tell our story or introduce ourselves or earn the sale. This isn’t SEO. SEO is coming up first in the search for ‘plumber’ This is human search. We spend a lot of time on our (metaphorical) book covers.

SEO 130

SEO Impressions 130