Basis

OCTOBER 9, 2023

Consumers today want trustworthiness, personalization, and more control throughout their buying journey. Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Had you been actively searching for material around its themes? Was it recommended to you by a colleague? What benefits does it offer brands?

Marketing 67

Marketing Rich Media Audience Education 67

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. million apps are available on the App Store and consumers are predicted to spend $33.9 Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. What’s the Difference Between In-App Advertising and Mobile Advertising?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Brid.tv

DECEMBER 14, 2022

So you’ve come up with a great idea for a mobile game. Ideally, you get to make money off of your mobile game app. In order to do that, however, you will first need to learn more about mobile game monetization. hide ] What Is Mobile Game Monetization? What Is Mobile Game Monetization? But what do you get?

Non-Profit 58

Non-Profit Video Ads Ad Inventory Fill rate 58

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. As all this shows, the future of mobile advertising is increasingly privacy first. Mobile is Like Water: We Can't Live Without It Want to reach your best audience segments at scale going forward?

Banner 52

Banner Viewability Cookies Click Through Rate 52

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

InMobi

JULY 15, 2016

The mobile device is an indispensable screen in a consumer’s life. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes. It is no surprise then that mobile has become a core component of every media planners strategy.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

NOVEMBER 11, 2019

In the mobile in-app advertising space, we tend to focus a lot at the very top and very bottom of the funnel. In this realm, there historically hasn’t been as much available, especially within the mobile in-app advertising ecosystem. This post is written by Ruby Ban, Lead Account Manager on InMobi's Demand team.

Rich Media 52

Rich Media Conversion Banner Brand Awareness 52

InMobi

APRIL 15, 2015

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research , or SMoX for short. million impressions with a 68% engagement rate.

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. Why did mobile advertising spending grow in 2019? 2019 was the year that people spent more time looking at and using mobile devices than they did watching television. By 2021, close to half of every person on Earth will likely have a smartphone. In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. mobile programmatic media buying is expected to reach $21.22 By 2017, U.S.

Viewability 52

Viewability Impressions ROI Rich Media 52

MobileAds

JANUARY 20, 2021

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Adtelligent

JULY 19, 2022

Mobile search advertising is on the rise. What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. Types of digital advertising channels. Search advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

JUNE 6, 2022

Consumers today are savvy, well-informed, and deliberate in their buying choices. Think back to the last time you registered for a webinar or downloaded an eBook or whitepaper. Had you been actively searching for material around its themes? Was it recommended to you by a colleague? So, what are the components of direct response marketing?

Marketing 61

Marketing Rich Media Audience Education 61

Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. People simply pull off the cords for wireless content viewing.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Automatad Inc.

DECEMBER 1, 2023

That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

InMobi

JUNE 21, 2012

Can you build brand awareness and engagement on your mobile? So take the premise of online brand engagement and turn it up to 11 and you'll begin to understand the potential of mobile brand engagement. InMobi's recent global media consumption survey showed the average mobile web user in Australia consumes 6.5

Rich Media 40

Rich Media Brand Awareness Education Impressions 40

Monetize More

OCTOBER 18, 2022

A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon. Why not cash in on the trend by adding video ads to your ad stack in 2022?

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Why this shift to mobile?

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: Mashable. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 This year's projected mobile ad spending growth will raise the medium's share of the ad market to only 9.8

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative. Capture attention above the fold.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Clearcode

APRIL 26, 2022

The main media-buying processes. The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. To help you make sense of it all, we’ve created a list of resources where you can find answers to your questions. The key platforms (i.e.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

InMobi

APRIL 16, 2019

Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). For example, Lifetime Value per 1,000 impressions (LTVM) is an APM metric. This is the virtuous mantra that digital and growth marketers stand by.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. But, almost all of them involve consumers, advertisers, affiliates, and affiliate networks. What Is Affiliate Marketing?

Affiliates 52

Affiliates Marketing CPL CPM 52

InMobi

OCTOBER 10, 2012

It is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands. check prices and product details).Having

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

AUGUST 21, 2013

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting every business and travel industry is no exception.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. This post was most recently updated on December 30th, 2022. These models vary greatly, as do the ad monetization strategies from which they profit. Fancy fails.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

Single Grain

AUGUST 1, 2023

Users most commonly see them as social media ads in their feeds, Stories or on Reels. Social media native ads appear on both the desktop and app versions of the website, staying responsive to the platform users are on. This doesn’t disrupt a user’s experience on a website or social media channel.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

NOVEMBER 13, 2019

Finally, the advertiser that bids the highest for impressions wins and gets to deliver their ad on that particular web page. While this sounds like a time-consuming process, all of this happens in a matter of seconds as the web page loads. Today, there is no place for broad audience targeting. As per eMarketer, by 2021, 88% of all U.S.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Single Grain

DECEMBER 15, 2020

Best Lead Generation Tactics for Content, Email & Social Media Marketing. Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. Let’s begin! Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads. of mobile users in the U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100