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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. Ad formats supported in their network include native, video, banner, and rich media ads. Click here to find out more about Epom 9.

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8 best ad networks for small publishers [& fast approval]

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RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. They are known for their consistent payments offering a range of ad formats like popups, text ads, rich media, app monetization, personalized ad formats, etc. per thousand impressions for rich media banners. High fill rate.

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Top 10 Interstitial Ad Networks for Publishers [2022]

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AdMob maximizes impression value for more ad revenue. 100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs. How will you benefit from this interstitial ad network? Instant setup process .

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Although they may be disruptive, they have higher viewership rates as users get attracted by the ad and continue to watch despite the skip option with the video.

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What’s the difference between RPM and session RPMs (RPS)?

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RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Get started here.