What is vCPM? Time for Publishers to Care About Ad Viewability
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.
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