Remove Fill rate Remove Impressions Remove Rich Media Remove Viewability
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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Viewers can skip them, but if they are engaging and relevant, they can still leave a lasting impression. for its high engagement and viewability rate.

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What’s the difference between RPM and session RPMs (RPS)?

Monetize More

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Let’s talk.

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The Best Mobile Ad Networks For 2023

Monetize More

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

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20 Best Video Ad Networks for Publishers

Brid.tv

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. What to Look for in a Video Ad Network?

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Rich Selection of Video Ad Formats. Automated Reporting.