The Ad Tech Blog

APRIL 15, 2024

Programmatic DOOH streamlines the ad buying process, enables dynamic content changes, and uses data-driven insights to optimize ad placements for maximum effectiveness and ROI. Prepare your campaign data CSV file with columns for campaign, budget, and impressions. # Obtain your Google Analytics view ID and access token. #

Advertising 130

Advertising ROI Impressions Audience 130

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Marketing 136

Marketing ROI Machine Learning Education 136

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

AdExchanger

OCTOBER 17, 2023

No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers or anything else that isn’t directly tied to the performance of the business. Instead, they care about clear measures that show progress against specific, measurable problems and ROI.

ROI 112

ROI Impressions Marketing 112

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. A great B2B video hooks the viewer and leaves a lasting impression. Use Video in Email Marketing. Modernize your B2B Marketing Campaign with Video.

Marketing 233

Marketing Click Through Rate Conversion eCommerce 233

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Affiliates 101

Affiliates Marketing CPA ROI 101

Digiday

MAY 1, 2024

The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies. The approach is particularly beneficial as advertisers seek more effective methods of demonstrating ROI, especially when investing in video.

Video Ads 78

Video Ads ROI Impressions Conversion 78

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Marketing 127

Marketing Audience Media ROI 127

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes. .

eCommerce 72

eCommerce Media ROI Retail 72

InMobi

MAY 8, 2018

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer! #1

Impressions 52

Impressions ROI Ad Tech Agency 52

Chief Martech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. But to measure ROI, you need the data.

MarTech 109

MarTech Marketing ROI SEO 109

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Marketing 109

Marketing Education MarTech ROI 109

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Marketing 132

Marketing Audience Click Through Rate Conversion 132

Basis

SEPTEMBER 27, 2023

While many of these innovations present new and exciting opportunities for pharma brands, digital marketers may be feeling a bit of whiplash from the speed with which they're taking hold. Read on for Ryan's top insights for pharmaceutical marketing in 2023: Basis Technologies : What’s the hottest thing in pharma marketing right now?

Pharmaceuticals 70

Pharmaceuticals Healthcare Marketing ROI 70

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Was it the creative?

Advertising 116

Advertising Marketing Ad Exchange Retail 116

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Marketing 119

Marketing eCommerce Retail MarTech 119

Martech

AUGUST 15, 2023

By tracking this exposure, the platform calculates the ROI for sponsors who have logos on team uniforms or on and around the playing field. “Being able to now value exposure in terms of household impressions is critical for accurate measurement.” Dig deeper: SponsorPulse expands data-driven sponsorships for brands Why we care.

Impressions 85

Impressions ROI MarTech Audience 85

Martech Series

JUNE 24, 2022

Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an effective video will always sell itself. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well. What is B2B video marketing? Solutions to customers’ problems.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. CHEQ is the vendor I didn’t know I needed.

Impressions 99

Impressions MarTech ROI Entertainment 99

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 90

Brand Awareness ROI Impressions Audience 90

InMobi

APRIL 16, 2019

This is the virtuous mantra that digital and growth marketers stand by. Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). For example, Lifetime Value per 1,000 impressions (LTVM) is an APM metric.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Martech Series

JUNE 28, 2022

With the goal of providing brand marketers and media buyers the easiest and quickest route to buying and launching creative, Atedra , a leading global provider of digital advertising solutions, announced the launch of Adstanding , an independent spin-off company focused exclusively on redefining Over-The-Top (OTT) advertising.

Media 91

Media Marketing ROI MarTech 91

Martech

JANUARY 5, 2023

For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Too often the MOps function is thought of as a group of tacticians who are simply cranking out emails at the request of marketers.

Marketing 105

Marketing Education ROI Communications 105

Martech Series

JULY 7, 2022

The Siteimprove team is thrilled to welcome Dr. Williams to the Board of Directors, with her impressive background of developing diverse and inclusive cultures and leadership accountability across global enterprise organizations,” said Shane Paladin, CEO of Siteimprove.

ROI 98

ROI Impressions MarTech Conversion 98

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Tone) Keep the language succinct and focus on ROI so leadership will understand the value.

ROI 114

ROI Conversion Rate MarTech Impressions 114

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 83

Click Through Rate Advertising ROI Impressions 83

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 76

Brand Awareness ROI Impressions Audience 76

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Fill rate Impressions 52

Martech Series

AUGUST 25, 2022

Goldcast, the purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid events, announced the closing of a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures. Sumir Chadha , Co-founder of WestBridge will join the board.

Marketing 81

Marketing ROI Impressions MarTech 81

Automatad Inc.

APRIL 25, 2024

The advertisers generate high ROI with leads, conversions, and sales from these video ads. That is why video ads are a potential means for marketers to reach the right customers. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. On average, U.S. billion in 2028.

Video Ads 52

Video Ads Advertising Viewability ROI 52

AdvertiseMint

DECEMBER 6, 2023

In today’s digital marketing landscape, an effective sales funnel is indispensable for sales success. Ready to supercharge your sales and marketing efforts? The first stage casts a wide net on various marketing channels to inform potential buyers of your offer. Convey detailed ROI, case studies, and demos.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Marketing 108

Marketing Brand Awareness Click Through Rate Audience 108

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90