Remove Impressions Remove Manufacturing Remove ROI
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How to put marketing data into meaningful context

Martech

We just got an ROI of 15% on our last marketing campaign.” This sounds impressive, but is it? What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Then, the result of this campaign is not good.

Marketing 124
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B2B Success Stories: Reinventing LinkedIn Ads with ABM Strategies

Single Grain

Success Story 2: Manufacturing Firm Reinvents ABM for Complex Sales A global manufacturing company struggled to reach multiple stakeholders within their target accounts, resulting in fragmented conversations and stalled deals. 2.7% +238% Cost Per Qualified Lead $175 $68 -61% Pipeline Velocity 82 days 51 days -38% Marketing ROI 2.1X

ROI 52
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Demandbase vs 6sense: Choosing the Right ABM Tool

Single Grain

Both platforms offer impressive features like intent data collection, account targeting, and personalization. Which platform offers the most impressive integrations? User Experience While the features may be impressive, user experience and an intuitive platform often win for many people.

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Balancing storytelling, culture, martech and AI for long-term profitability

Martech

Storytelling creates the arc that begins with first impressions and carries into preference, commitment and relationship and becomes embedded in culture. Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers. That’s what aligned with their goals for success.

MarTech 124
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Brand Heritage Strategies: Transforming Legacy Into an Advantage

Single Grain

million in 2023, growing at an impressive CAGR of 19.1%, according to ResearchAndMarkets.com. On the contrary, heritage fashion brands can change manufacturing to accommodate tariffs and other economic disruptions, such as switching to a “U.S. billion by 2030 from US$656.7 Made” strategy for American consumers.

Fashion 52
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The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook’s FTC Trial Begins

VideoWeek

The advertising industry is on the precipice of a renaissance where more scalable access to big data is driving increased ROI for advertisers across premium video, said OpenAP CEO David Levy. The video ad metrics accredited by the MRC are gross impressions, net impressions, gross clicks, and net clicks. percent year-on-year.

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Promotion Optimization Institute Identifies 2022’s Top Enterprise Capabilities and Vendors

Martech Series

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds. Currently 66% of manufacturers look to advance how they approach their revenue management practice and how they optimize pricing & promotions and pack growth analysis.